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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

Social media, SEO, and word-of-mouth are powerful tools for attracting new customers without spending a fortune. SEO (Search Engine Optimization): Optimizing your restaurant’s website for search helps people find you online. For fast-food restaurants, the average paid CAC is $27, while the average organic CAC is around $9.

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The Ultimate Guide To Restaurant Marketing: Strategies for Restaurant Operators In 2025

ChowNow

The industry is evolving fast, and simply relying on word-of-mouth or foot traffic isnt going to cut it. A casual brunch spot in a college town will attract a different crowd than a high-end steakhouse in a business district. Make It User-Friendly : A good restaurant website should be easy to navigate, mobile-friendly, and fast.

2025 195
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How To Write A Restaurant About Us Page Description With Examples

ChowNow

Boosts SEO by Incorporating Relevant Keywords Including relevant keywords helps your restaurant website show up in local search results. A casual neighborhood spot will use different language than a fine-dining restaurant trying to earn a Michelin star. Commuters looking for the perfect slice of pizza on their lunch break?

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How to Find the Target Market for Your Restaurant

ChowNow

Lifestyle Choices: Do they prefer fast, casual meals or long, social dining experiences? Local SEO & Google Business Profile: If your restaurant depends on foot traffic, optimizing for local search ensures you appear in restaurants near me searches. Behavioral Factors: How Do Your Customers Dine?

Marketing 195
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Simple Restaurant Marketing Plan for 2020 [PDF Template]

7 Shifts

Make all touchpoints of your restaurant feel like the cool, casual, fusion, or fine dining establishment it is. Creating an SEO optimized website Anyone can create a sleek, multifunctional website these days. One key aspect of your website is search engine optimization (SEO). Create a blog section on your website.

Marketing 418
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The Pandemic Made Delivery a Necessity for Restaurants. What’s Next? 

Modern Restaurant Management

The National Restaurant Association’s State of the Industry Report found 46 percent of family-dining and fine-dining restaurants added delivery options between March and December 2020, along with 44 percent of casual-dining and fast-casual restaurants. So what’s next? Will these habits stick?

Delivery 421
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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

Quick service and fast casual segments continue outperforming full-service restaurants by a very wide margin. By June, the median company in quick service and in fast casual had increased their number of hourly employees per location compared to their pre-pandemic staffing levels. How Is Casual Dining Doing?

2020 493