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MRM Research Roundup: Super Bowl and Valentine’s Day 2024 Edition

Modern Restaurant Management

In this edition of MRM Research Roundup, we feature pizza predictions, Valentine's Day menu trends and lots about loyalty. Other highlights include: Check Size Up, Tips Down: Guests are willing to treat themselves to menu items like steaks, caviar, truffles and tasting menus, resulting in an average 14 percent increase in their bill.

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Redefining ‘Dine and Dash’ and Review Hub

Modern Restaurant Management

Yelp’s new enterprise advertising products provide brands with greater control over how they promote their business on Yelp, and a more effective way to measure what resonates with their audiences. “Brand advertisers appreciate Yelp’s ability to help them reach high-intent consumers with relevant and effective content.

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28 Strategies to Cut Costs in the Restaurant Business

Lavu

However, this cost cutting tip is crucial. Here are some examples of incentive programs that you can offer employees to help you cut spending: 1. Another solution is to start a composting program for food scraps and other organic waste. Finally, offering specials on slow-moving inventory can help to build customer loyalty.

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3 Mistakes in Advertising Your Fast Casual Restaurant

Indoor Media

Sure, friends and family were supportive when you started, and colleagues in the industry gave you advice, but it wasn’t until you were in the weeds that you fully understood the requirements of running (and advertising) your counter-service restaurant. You should consider creating a rewards program that gives an incentive to return soon.

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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Tip: Your competitor analysis needs to include the digital space too. This could be as simple as paid social advertising, great signage, an ad in the local paper, or a television appearance.

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5 Customer Outreach Strategies for Dry Cleaners

Indoor Media

Online advertising and cyber solutions might help get customers in the door, but you’ll need tried-and-true human interaction to round out your customer outreach strategies for dry cleaners. Follow along for our top tips on how to win over new clients and influence your competition.

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7 Must-Know Hospitality Marketing Trends For Business Owners

Sling

A strong hospitality marketing program can even be helpful for businesses that deal with private customers and clients. In this article, the workforce management experts at Sling discuss strategies and tips that managers can use to build an HM program from scratch or improve the one they’ve got. What Is Hospitality Marketing?