7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It is your roadmap to attracting and retaining customers. Identify Target Customers. Restaurant owners and operators wear a lot of hats. Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

NOVEMBER 3, 2022

To help you out, here's what this SEO expert has to say. Sometimes customers will naturally come to your Google My Business profile and drop you a review – especially if they had a negative experience. Pair the links with craft hand-written emails to your customers that had a great experience and ask for their feedback.

Email Marketing 203

Email Marketing Customer Service Website Management Customer Experience 203

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. The fact is that running a successful restaurant is more than just offering good food and good service. Emphasize Best-Selling Items.

Marketing 226

Marketing SEO Front of House Website Management 226

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

Indoor Media

APRIL 9, 2018

Digital advertising has become a practically mandatory element of marketing. Measuring the success of advertising relies heavily on your expectations. Advertising itself can’t build your business if you have poor customer service or failed to acquire the right permits or licenses.

Advertising 78

Advertising Social Media Website Management Email Marketing 78

Modern Restaurant Management

NOVEMBER 24, 2020

Using the off-season to plan and improve your business product or service offerings can help you flourish during the busy season. If competitors are easier to find and communicate with, your business could lose customers quickly.

Cash Management 230

Cash Management Social Media Seasonal Menu SEO 230

The Rail

AUGUST 23, 2022

The restaurant business is one of the most competitive destinations in search engine optimization (SEO). Before choosing a food delivery service, catering company, restaurant to have dinner, or venue to celebrate an event, people weigh all options. The customers' approach to food choices in this area is more traditional.

SEO 52

SEO Social Media Customer Service Customer Experience 52

7 Shifts

OCTOBER 22, 2019

Everything needs to be done with the purpose of getting customers to want to try your food, otherwise all you’ll get are fluff metrics. These help you define the goals you want to achieve for benchmarking success, assist with SEO discoverability , and establish the overall visual and copywriting guidelines to follow. Testimonials work.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Indoor Media

AUGUST 5, 2020

A well-thought-out domain name is critical to your marketing and advertising. Note, when printing your domain name on advertising, it helps to capitalize each letter to make it easier to read and remember. Service or product pages – Include the major services and products your auto shop offers. Before You Build.

SEO 117

SEO Website Management Customer Service Advertising 117

Modern Restaurant Management

OCTOBER 15, 2020

Whether customers are ordering direct via your site or through a third-party marketplace, it’s crucial to focus on building customer relationships when your employees aren’t the ones handing orders to customers. Are We Engaging with Customers Often Enough? Do We Own Our Customer Data?

Delivery 223

Delivery Social Media Loyalty Program Customer Service 223

Indoor Media

SEPTEMBER 9, 2021

We’ve covered all kinds of marketing basics before: digital advertising , why local advertising is important , how to time your marketing strategy , and so much more. Use social media Social media is by now the basic entry point for small business advertising. Are you thinking about grocery store advertising ?

Small Business 78

Small Business Marketing Social Media Advertising 78

Restaurant365

APRIL 9, 2020

Marketing your restaurant in a constantly changing digital world can be challenging, but digital marketing is essential both for converting former dine-in customers into takeout and delivery customers, and bringing in new and existing customers when restaurant restrictions are lifted. Prioritize local SEO.

Marketing 88

Marketing Social Media SEO Email Marketing 88

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other food delivering business, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Do Register Locally (Basic SEO). Have an SEO Friendly Website. Tips for making an SEO friendly website – 1.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other delivering online food, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Do Register Locally (Basic SEO). Have an SEO Friendly Website . Tips for making an SEO friendly website – .

Delivery 98

Delivery Marketing Social Media SEO 98

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

The Restaurant Times

SEPTEMBER 22, 2021

A website is a tool for branding, expanding business opportunities, effectively engaging customers, and other stakeholders. A poorly created website can reflect poorly on your business, regardless of how good your food, service, or ambience are. Social media marketing is a great way to engage your customers daily.

Social Media 59

Social Media SEO Website Management Online Ordering 59

Modern Restaurant Management

SEPTEMBER 16, 2020

Customers are going to be hesitant to dine indoors. By providing a safe, pleasant and healthy indoor dining experience, and promoting and marketing it to your new and past customers, restaurants can help to hasten the return of customers and keep everyone safe. Blaze Bullock, SEO Strategist, Blaze Digital Marketing.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Modern Restaurant Management

JUNE 18, 2020

Keeping in mind the other criteria of sensitivity and positivity, now is a time to embrace innovation in how you reach new customers and woo back your previous clientele. Look for more creative approaches in reaching your customers in cost-effective and impactful ways, maybe even tapping into the shifts in consumer behaviors.

Marketing 227

Marketing Social Media Email Marketing Innovation 227

BNG Point of Sale

SEPTEMBER 8, 2021

As the colder months arrive, with the deployment of additional restraints on outdoor dining finished, numerous restaurants are intensely exploring ways to handle online food orders and delivery service and drive food delivery sales. . Online ordering services like Door Dash and Uber Eats can give restaurants an extra boost in revenue.

Delivery 52

Delivery Point of Sale Food Online Ordering 52

Modern Restaurant Management

MAY 18, 2021

” At PepsiCo, our Foodservice team works with customers across the industry including franchise and locally-owned restaurants, so we’ve seen first-hand the challenges and opportunities around delivery. This is true in meeting the current demand for delivery, as well as helping to mold what the future of delivery looks like.

Delivery 168

Delivery Kitchen Safety Social Media Online Ordering 168

Next Restaurants

OCTOBER 31, 2019

Once guests arrive, hit them with delectable dishes, incredible service, and an unforgettable dining experience. of restaurant advertising channels. Browse the calendar to create custom posts for national events and holidays. On the Starbucks Facebook account , you’ll notice posts highlighting loyal customers and employees.

Email Marketing 84

Email Marketing Marketing Loyalty Program Social Media 84

The Restaurant Times

OCTOBER 5, 2021

As a result, today, customers are more comfortable in searching and ordering food online. This is where digital marketing plays a pivotal role in building a solid customer base. Good digital marketing strategy harnessing various channels enables the customers to discover your outlet and order from it. . Source: Compete Themes.

Email Marketing 64

Email Marketing Marketing Social Media SEO 64

Indoor Media

APRIL 20, 2018

Google Local Services ads are a new form of paid advertising for local professional service providers that can help you establish trust with consumers, generate leads, and close sales. How do Google Local Services ads work? Consumers searching for local services see small boxes at the top of the results page.

Advertising 78

Advertising Small Business Customer Service Consumer Goods 78

Indoor Media

MARCH 1, 2018

It is used most commonly as your website address, but can also be used to create a customized email address. As the virtual store sign for your business, a well-picked domain establishes and defines your business online, and a subpar domain can confuse and even deter potential customers from choosing your business.

Email Marketing 78

Email Marketing SEO Customer Service Advertising 78

Restaurant Clicks

NOVEMBER 5, 2017

SEO – Search engine optimization. PPC – Pay per click (advertising). CRM – Customer relationship management. Which social media platforms should our restaurant business choose to use for marketing and customer communications? A smart marketer will know these services and mention them.

Marketing 61

Marketing Email Marketing SEO Social Media 61

The Restaurant Times

FEBRUARY 7, 2021

Restaurant PR or restaurant publicity unlike word-of-mouth marketing is dependent upon media outlets and not upon individual customers. Even if you have impeccable service, great staff, and delicious food, you cannot guarantee that it will be able to get your restaurant the publicity it needs. Paid Media. Owned Media.

Social Media 52

Social Media Tip Distribution Influencer SEO 52

The Restaurant Times

SEPTEMBER 30, 2021

Social media presence is an important part of running a contemporary business, and it’s quickly becoming a popular restaurant marketing tool for attracting new customers and converting them into regulars. Take time to go through and analyse your traffic to know when to best reach your customers. Posts Tell Stories .

Social Media 59

Social Media Website Management Online Ordering Customer Service 59

Sling

JULY 4, 2021

There’s nothing like high-quality photos of food to whet your customers’ appetites and get them in the door. 3) Keep Customers Happy With Text Message Restaurant Marketing. 3) Keep Customers Happy With Text Message Restaurant Marketing. Use that contact information to send out weekly specials to keep customers coming back.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Restaurant Engine

NOVEMBER 11, 2020

According to one email service provider , email marketing outranks popular marketing tools like social media, SEO, and PPC advertising. It helps you get promotions and events into the hands of your customers. It also helps you build relationships with your customers, increasing their loyalty. To Conclude.

Email Marketing 96

Email Marketing Marketing Coupons Mobile Ordering 96

Restaurant Clicks

FEBRUARY 5, 2020

If someone searches for your business and sees that the last few reviews were negative, it very likely may deter them from becoming a customer. This makes it possible to appear in Google Maps searches for restaurants, and makes it easier for customers to find you. . Since Google is the largest search engine, with an estimated 5.8

2020 69

2020 Website Management Online Ordering Customer Service 69

The Restaurant Times

NOVEMBER 17, 2022

When it comes to restaurants, especially, guests search for locations that offer unique food, a comfortable ambiance, and only the best customer service. Additionally , 20% of customers who shop at pop-ups decide to do so to share experiences. . What will you be offering that is new and attractive to customers? .

Marketing 52

Marketing 2023 Email Marketing Social Media 52

Restaurant365

NOVEMBER 19, 2019

Employees determine the customer service experience in a restaurant. The dining experience is always evolving, and today’s guests have developed different customer service expectations about diet, nutrition, allergies and sensitivities. Finding and training staff. Adjusting to increasing food costs.

Operations 92

Operations 2020 Mobile Ordering Social Media 92

Restaurant365

DECEMBER 4, 2020

This includes enforcing health requirements with your employees, and also making sure to communicate your policies to customers. Customer behavior isn’t something that will likely change overnight, so a challenge in 2021 will be to instill customer confidence in your business while still maintaining healthy operations.

2021 78

2021 Operations Mobile Ordering Social Media 78

Takeaway Solutions

FEBRUARY 17, 2019

Once you have your online ordering system is in place, the challenge can be to get regular customers to order online. It allows customers to enjoy your food in the luxury of their own homes. But, how do you get your customers to order online? Provide the information customers look for. Here are some strategies to help.

Online Ordering 48

Online Ordering Ordering SEO Point of Sale 48

Modern Restaurant Management

AUGUST 17, 2020

Execution will play a pivotal role in building customer trust and ensuring today's diners remain loyal." Both sides agreed that a negative take-out experience – ranging from a reduced menu to poor service – was a deal-breaker. Restaurants vs. delivery services. Can't touch this.

2020 197

2020 Loyalty Program Mobile Ordering Fast Casual 197

BNG Point of Sale

SEPTEMBER 2, 2021

However, this number can vary depending on the type of food you serve, your menu items, as well as how much you spend on advertising. Furthermore, the average startup cost, commission fees, overhead costs of maintaining a kitchen, obtaining permits, and employing skilled food service workers are significant. Operational costs are high.

Bar 52

Bar Point of Sale SEO Customer Service 52