article thumbnail

What are the 4 Ps of marketing, anyway?

Open for Business

It could be an elegant dining room, a buzzing cocktail bar, a takeout counter, or a food delivery app. Consider putting a coupon code for online orders in your ad so you can measure ROI. Fine-tune your pricing Digging into the numbers can help you make sure a killer promotion is making money, not cutting into your profit.

article thumbnail

Local Marketing Strategies to Increase Diners

Restaurant Engine

Nextdoor lets you choose the neighborhoods you want to reach, and you can even use their paid advertising options to reach more people. To make a great deal, offer the food blogger coupons for free meals in exchange for a presence on their food blog. You have a lot of opportunities to advertise in your local area. tweet this).

Marketing 118
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Make all touchpoints of your restaurant feel like the cool, casual, fusion, or fine dining establishment it is. Or maybe it's unique to your area—like being the only fine dining spot in town.

Seating 221
article thumbnail

How To Open a Restaurant: A Step-by-Step Guide

Sling

1) Define the concept of your restaurant “Restaurant” is a word encompassing a wide variety of venues , from bistros to fine dining establishments and even ghost restaurants. 7) Fine-tune your menu Your restaurant’s menu is the heart of its identity. With so many different options, what’s your restaurant concept?

article thumbnail

15 Restaurant Metrics to Know and How To Use Them

7 Shifts

For fine dining, around 30 percent. Whereas a bakery or pizzeria's most costly ingredients maybe cheese or chocolate, a fine-dining restaurant's could be shellfish and top-of-the-line beef. This can be as a whole or segmented by indoor/outdoor, bar/dining room, or whatever fits your restaurant. Why is it important?

article thumbnail

The Best Restaurants Have These 4 Social Media Accounts

Restaurant Engine

tweet this) Finally, the best restaurants relish the power of Facebook paid advertising. They also know that Instagram is also vital for paid advertising, like Facebook. You can leverage its power for more online orders by fine-tuning your ads. Remember, as you use Facebook, the audience skews a little over 30.

article thumbnail

Meeting Off-Premise Demand While Rebuilding In-Restaurant Sales to Boost Profitability

Restaurant365

The rise of off-premise dining. Off-premise dining certainly accelerated during the pandemic. Dining room closures or capacity restrictions drove restaurants to increase their sales through off-premise channels. Is off-premise dining here to stay? Many guests are eager to dine in restaurants again.