Remove Advertising Remove Coupons Remove Fast Casual Remove Social Media
article thumbnail

15 Restaurant Metrics to Know and How To Use Them

7 Shifts

Fast-casual: 28.9%. Casual: 33.2%. Upscale casual: 30.4%. In the restaurant industry, it can be applied to social media ads, local print advertising, coupons or deals, and more. What Percentage Should Labor Cost Be In A Restaurant? Pizza: 31.3%. Food Cost Percentage. Why is it important?

article thumbnail

MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

Quick service and fast casual segments continue outperforming full-service restaurants by a very wide margin. By June, the median company in quick service and in fast casual had increased their number of hourly employees per location compared to their pre-pandemic staffing levels. How Is Casual Dining Doing?

2020 197
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Meeting Off-Premise Demand While Rebuilding In-Restaurant Sales to Boost Profitability

Restaurant365

However, in the era of social distancing, these burgeoning trends took off. Ordering meals online and taking advantage of online food delivery was perceived as safer for many guests during social distancing restrictions. A budget for social media ads, and other localized digital advertising can help kickstart more dine-in sales.

article thumbnail

4th of July Specials for Restaurants: Promotions and Ideas for 2021

Touch Bistro

Conversely, if your restaurant is more casual, diners may be more willing to go completely red, white, and blue for the day. Use marketing strategies such as social media (Facebook and Instagram), restaurant email marketing , your website, direct mail, and paid advertising. The Ultimate Guide to Restaurant Marketing.

Specials 111
article thumbnail

3 Mistakes in Advertising Your Fast Casual Restaurant

Indoor Media

Sure, friends and family were supportive when you started, and colleagues in the industry gave you advice, but it wasn’t until you were in the weeds that you fully understood the requirements of running (and advertising) your counter-service restaurant. Jump on the Social Media Bandwagon. They are also totally into social media.

article thumbnail

Spring Break Travel is in the Forecast: How to Attract Tourists to Your Restaurant

Restaurant365

Casual dining – 32%. Fast casual – 25%. So, whether you are a specialty kiosk, fast-casual, or fine dining, there is additional money to be made by catering to tourists. Nostalgia appeals to tourists who are out creating memories, so be sure to include interesting facts in you advertising. Fine dining – 41%.

Travel 146
article thumbnail

QSRs are Tapping New Out of Home Innovations for Full Funnel Growth

Modern Restaurant Management

Quick-serve restaurants (QSR) — a highly localized business — have long been using Out of Home (OOH) advertising as a prevailing channel for its historical effectiveness in brand building. In fact, consumers 18-64 spend more time with OOH than any other ad media except TV, per the OAAA.