MRM Research Roundup: Super Bowl and Valentine’s Day 2024 Edition
Modern Restaurant Management
FEBRUARY 5, 2024
Being a Loyalty Juggernaut essentially commands category leadership. “That’s the real payoff – blockbuster category leadership and more effective marketing.” The fast food industry saw the largest reduction in spending year over year (five percentage points). Billion by 2030, growing at a CAGR of 11.54
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