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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

Reassuringly, On Premise velocity is showing positive signs of nearly reaching levels seen in 2019. Most channels are now showing only single digit velocity decline against booming 2019 levels, suggesting we may be nearing a new On Premise norm." The Appeal of Coupons and Discounts. " Beverage Insights.

2021 490
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MRM Research Roundup: End-of-July 2021 Edition

Modern Restaurant Management

The comparable week in 2020 (to July 25), while in recovery compared to the height of restrictions, was still lower than the same week in 2019. Across all states, value velocity remains strongly positive compared to last year, with all key states now ahead of 2019. Sales velocity is now +34 percent vs July 27, 2019. California.

2021 450
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January/February 2020 Legal Update

Modern Restaurant Management

The California wage order at issue defined as “the time during which an employee is subject to the control of an employer and includes all the time the employee is suffered or permitted to work, whether or not required to do so.” Legislation. Administrative Developments.

2020 305
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Deals Over Disses: QSR Marketing Post-COVID

Modern Restaurant Management

88 percent of consumers are cooking more meals at home since stay-at-home orders went into effect in March. 88 percent of consumers are cooking more meals at home since stay-at-home orders went into effect in March. Mobile advance ordering will become normative, as well as alerting local customers to restaurant openings and any deals.

Marketing 442
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Five Tips to Increase Gift Card Sales This Holiday Season 

Modern Restaurant Management

They are also especially appealing to younger demographics who prefer to use mobile payment methods. Global e-gift card sales are expected to reach $300 billion in 2019 , with most of those sales occurring during the fourth quarter, and customers who opt to purchase gift cards will spend an average of $44.83

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5 Ways to Attract Restaurant Customers

ChowNow

Today, amidst varying local regulations around social distancing, and a restaurant industry trying to stay afloat, diners remain unsure of which restaurants in their area are open and accepting orders. Bring in new diners with these strategies, including using multiple restaurant ordering channels. Create a digital menu.

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MRM Research Roundup: Coronavirus Stats and More

Modern Restaurant Management

analyzed daily traffic from February 26 through March 7 and compared it to the equivalent period in 2019. 17 percent said they were just avoiding dining-in (opting to pick-up or have food delivered), with 10 percent appearing to lean toward Ordering for Pickup only. Imports during 2019 totaled 21.6 11-16, 2019.