Is Blue Bottle’s collaboration with The Weeknd good for specialty coffee?
Perfect Daily Grind
MAY 10, 2023
From actors and professional athletes to musicians and social media influencers , celebrity endorsements have been a key part of coffee marketing as far back as the early 1980s. Celebrity partnerships are nothing new to the coffee industry. In summer 2023, however, Blue Bottle will be launching three Samra Origins blends.
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