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Connecting with the consumer through loyalty programs and better customer data is a key focus for operators – more than seven in ten restaurant leaders (71 percent) are planning to increase investment in their loyalty or reward programs to keep customers close over the next 12 months. ” A Year of Challenges U.S.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the great gift of a restaurant gift card, learning about event professionals, top QSR traffic and digital ordering strategies. Finding and retaining employees remain among the biggest obstacles operators struggle with. Top QSR Traffic.
As consumers ramp up their event planning, operators should continue to leverage connected technology solutions to ensure the event booking and management process is streamlined and as user-friendly as possible. In March 2021, QSR transactions were up +29 percent compared to a year ago and down -5 percent compared to March 2019, NPD reports.
Turnover remains at historically high levels for the industry and is frequently cited by restaurant operators as one of their biggest obstacles for success. Eco-friendly packaging was the overwhelming leader in the category, reflecting the increased importance restaurant operators are putting on sustainability practices. in others).
Nearly half (47 percent) of diners say they engage with loyalty programs at least once a week, up significantly from just 34 percent in 2023. This year, diners reported spending $54 on average when eating out at a restaurant – up from $48 in 2023. “These restaurants are building sustainable business models for the future.
Customer brand loyalty has survived the impact of the COVID-19 pandemic, which imposed a severe stress test on brands, according to Brand Keys 25th annual 2021 Customer Loyalty Engagement Index® (CLEI). QSR traffic was down 13 percent YOY, a significant decrease from November when traffic was even YOY. Future Delivery Habits.
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