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Onlineordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. billion in revenue.
Increasing your restaurants onlineorder volume doesnt have to feel like an impossible task. In fact, its going to be a lot easier than you think, and there are steps you can take starting today that will give you real results by tomorrow. The fewer clicks it takes to place an order, the better. Lets get started.
With 59 percent of customers hanging up after calling in and waiting for a minute or less, according to Linga, restaurants are missing out on a lot of business. or place an order (for takeout). Access to the POS/online booking system if necessary. menu, hours, etc.), What Are AI Agents and What are They Used For?
Many restaurant operators have misconceptions about average order volume (AOV) and how it works, making statements like: I need more customers to make more money. For example, lets say you have 50 orders in a day that total $2,000 in revenueall you need to do is divide the total revenue by how many orders you have for the day.
Vourla Mediterranean Grill & Cafe is a restaurant specializing in Turkish cuisine and various Mediterranean dishes, located in Naples, Florida. Looking for solutions to these challenges, Ekrem turned to ChowNow to help reduce commission fees and provide a better ordering experience for his customers. The ordering system is good.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news on summer restaurant employment, indecisiveness ordering, onlineordering trends, and the world's best cities for food. percent stating these hikes have changed their ordering decisions.
While it's crucial to stay informed, stepping back and allowing experts to take charge can be key to overcoming these challenges. Lastly, AI-powered chatbots and virtual assistants can handle customer service tasks like answering questions, taking reservations, and processing orders, ensuring faster and more efficient support.
A well-crafted email can remind a past guest to stop by again, encourage reservations for a new seasonal menu, or even boost onlineorders with a limited-time discount. A well-timed email with a special offer, new menu item, or exclusive promotion can be the nudge they need to place another order.
Nowadays, running a successful restaurant takes more than great food and good service. With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. Let’s explore 26 proven online marketing strategies to help your restaurant thrive.
And no, increasing restaurant sales doesn’t mean turning your restaurant staff into pushy upsellers trying to squeeze a few extra dollars out of every order. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.
In this guide, youll learn how to use ChowNow tools along with a handful of other effective strategies to increase order volume, boost your current customer traffic, and grow your overall sales. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.
By partnering with ChowNow, Healthy Balance Meals saves over $13,000 annually in commission fees while gaining full control over their onlineordering experience. Updating a menu or adding a daily special was usually more of a hassle than it was worth, and the high commission fees cut into already tight margins.
With deep roots in the restaurant industry, we’ve worked with our clients to test a number of strategies to take on Restaurant Week as an opportunity to attract new customers. While having a special menu for Restaurant Week is important, so is keeping your bottom line in check. Offer Easy OnlineOrdering.
Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. Optimize Your Restaurants Online Presence Your restaurants online presence is often the first touch point for potential guests, so make it count.
Here’s an important – but often overlooked – truth for the restaurant industry: To make your customers to feel valued and appreciated, you must get their orders right! Perhaps they’re understaffed and struggling to keep up with incoming orders. Why is order accuracy so important for a restaurant?
Every onlineorder, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? Restaurants collect a ton of customer data.
In order to survive, restaurants needed to rethink the way they do business with many turning to technology to keep them afloat. Go All Out with OnlineOrdering. Already fairly widespread at the beginning of 2020, once the pandemic hit, the rate of onlineordering soared to heights never seen before.
Third-party delivery apps start out as a convenient way to reach new customers, but they always take a significant chunk of your profits. While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests.
A well-designed restaurant website will help bring guests from online into your restaurant’s front door. Remove all of the sliding picture panes, which often take up the most expensive real estate on the website. Forty percent of mobile visitors will leave your site if it takes more than 3 seconds to load. OrderingOnline.
Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one. Climate & Seasonality: Does the weather impact what people order or when they dine out? or How often do you order delivery?
New concepts, ghost kitchens, and delivery-only brands are popping up constantly, making it harder for any single restaurant to stand out. Today, customers rely on Google searches, online reviews, and social media to decide where to eat. A strong online presence means more visibility, more orders, and, ultimately, more revenue.
If youre one of the thousands of restaurants that added online food delivery in recent years, you might be wondering: is it actually helping my business grow? These metrics give you a clear picture of your delivery performancefrom order volume and customer retention to delivery speed and profitability.
Restaurant operators who neglect their Google Business Profile are missing out on the 62% of customers who turn to Google when looking for a place to eat. The goal is to fill out and optimize your business profile so well that your restaurant will consistently be at the top of that local search result.
The National Retail Federation estimates that 41 percent of consumers will celebrate Valentine’s day with a special dinner or celebration at home. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place. Make Your Menu the Main Course.
77% of diners go online to research a restaurant before deciding where to eat. Creating a strong online presence starts with understanding that today’s diners make most of their decisions through their phones or laptops: they search online, scroll, read reviews, and click links long before they ever set foot in your restaurant.
Ensuring a positive digital customer experience entails optimizing various channels and technological infrastructure to improve how customers navigate a restaurant’s online persona. And with economic uncertainty looming, many consumers are orderingout less frequently and cooking at home more.
It should contain all the obvious items like the extra sanitary practices you're going through, your adjusted hours of operation, and an overview of any special services you're offering like curbside pickup or no-contact delivery. Sell Those Gift Cards Online. Represent the Kids.
When you send consistent, thoughtful updates, you build a direct relationship with your most valuable customersthe people most likely to leave positive online reviews, tell their friends about your restaurant, and keep coming back for more. Fortunately, getting started doesnt have to be complicated.
. – Misty Chalk, vice president, Americas at BrightSign AI Continues to Revolutionize Restaurant Operations and Guest Services: The restaurant sector is poised for a seismic shift as AI integration takes center stage. The restaurant sector is poised for a seismic shift as AI integration takes center stage.
For a long time, third-party delivery apps seemed like the easiest way to get your restaurant online and in front of new customers. Instead of giving up control to outside platforms, some restaurants are shifting to a more direct approach: first-party ordering. First-Party vs. Third-Party Ordering: Whats the Difference?
At this point, all it takes is one lousy dining experience to sever the connection you once had with a customer who potentially spent thousands of dollars at your restaurant every year. Its significantly more cost-effective to keep your regulars walking through the door than it is to get a new customer every time you take an order.
Every town has different restrictions–from limited options like parking lot cabanas for outdoor-only dining to full, open indoor dining–and many people have varying degrees of comfort dining out. Beef Up Your Online Presence. After the first welcome email, ask them to share their birthdate for a special treat.
Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobile ordering, restaurant apps support operations in ways that were never available before. Onlineordering and delivery apps.
With a few key optimizations, your restaurant can rank higher on Google, get noticed by people searching for places to eat, and ultimately drive more foot traffic and onlineorders. Restaurants that rank higher in local search results get more foot traffic, onlineorders, and reservations.
89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity. Additionally, local marketing helps restaurants stand out by targeting specific audiences within their immediate area.
Thirty-six percent of American diners follow restaurants on social media, with 39 percent of them doing so to determine if they want to order food from their establishment. ” Update your Online Presence. ” Update your Online Presence. Take Advantage of #foodstagram. Take Advantage of #foodstagram.
Ideally, operators want new employees to be deployed in 12 days , while 55% of restaurant employees admitted they want shorter training periods that take only one to two weeks. Training takes time away from regular restaurant operations, and scheduling this time effectively is crucial. Let’s say you run a fast-casual restaurant.
sunday.gravy Pizzana Known for their elevated take on Neapolitan pizza, Pizzana has become a staple in Los Angeles dining scene with several locations throughout the city. Patrons could donate Caesar salads for $9 or pizzas for $12 by ordering it for pickupthen the Ronan team would deliver the food themselves to first responders and evacuees.
Nine out of 10 people who own a smartphone use it for information regarding their location, which allows vendors to access relevant and timely data in a nonintrusive way. Promote OnlineOrdering and Reservations. Online menus are one of the best ways to utilize technology within a restaurant.
Do orders get lost in the shuffle between different platforms? With 52% of consumers saying that orderingout is essential to their lifestyle, every restaurant that wants to stay competitive must offer delivery. These orders can be directly sent to your POS or kitchen printer, depending on your setup.
Start by gathering two key data points for each menu item: Items Popularity: How often guests order it Contribution Margin: How much profit it brings in To do this, youll need to access your sales data and your food cost for each dish. These are the items that should lead your marketing, your online menu, and your limited-time offers.
Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Extra side, desert, take-home dressing, etc. Pizza chains still getting orders via phone 70 percent of the time. Everything now just takes a little extra effort but it’s all mostly doable.
Crafting a Captivating Website Experience Your restaurant's website is the first point of contact for many potential customers, making it crucial to create a captivating online experience. With the majority of online searches now conducted on mobile devices, having a mobile-responsive website is non-negotiable.
Keeping menus updated across various onlineordering systems and third-party delivery apps can feel like a never-ending game of catch-up. Manually updating menus across multiple onlineordering channels is tedious, time-consuming, and prone to mistakes. What is Menu Management Software?
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