Modern Restaurant Management

AUGUST 5, 2025

He debunks common "lies" about social media, delivery apps, and technology budgets and offers practical tips for mastering the modern guest journey, from ranking on Google to turning a website into a sales machine. The most common mistake is thinking that they need to be active on social media.

Social Media

ChowNow

AUGUST 8, 2025

Make sure your info is always accurate—it’s frustrating for potential customers to call the wrong number or show up when you’re closed—plus, consistently accurate business information is great for local SEO. User-generated content not only fills your content calendar, it also gives new diners social proof that your restaurant is worth trying.

Ordering

Modern Restaurant Management

JULY 25, 2025

By aggregating information from a variety of sources, such as Yelp, Google Business Profiles, reservation apps like Resy, and social media, these search engines provide a comprehensive view of restaurant options, reviews, menu offerings, and more.

SEO

ChowNow

FEBRUARY 21, 2025

Leverage Local SEO and Direct Online Ordering When people are hungry and searching for a place to eat, they usually turn to Google. Thats where local SEO and direct online ordering come in. Promote Online Ordering Through Social Media and Email Marketing On social media, showcase your food in a way that makes people crave it.

Online Ordering

ChowNow

FEBRUARY 12, 2025

Today, customers rely on Google searches, online reviews, and social media to decide where to eat. By defining your ideal customer, you can tailor your branding, social media content, and promotions to resonate with the right peoplerather than wasting marketing dollars on an audience that isnt a good fit.

2025

7 Shifts

OCTOBER 28, 2024

For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. You can also integrate your restaurant's POS system with customer relationship management (CRM) software to better understand your customer base.

Loyalty Program

ChowNow

JUNE 6, 2025

This could mean searching Google Maps, scrolling through social media platforms, or reading online reviews. Reach Diners Where They Search For potential customers to find you, your restaurant needs to show up on Google search results, review sites, and social media platforms.

Social Media

ChowNow

JULY 25, 2025

It compares how much you spend on marketing channels, like: Ads Email Tools Promos Social Media Signage and In-Store Marketing Influencer Partnerships —to how much extra revenue those efforts generate. Local SEO When someone searches “best tacos near me” and your restaurant shows up, they’re ready to eat and want to place an order.

Marketing

Modern Restaurant Management

JUNE 6, 2025

There are many ways you can encourage UGC from your diners, such as posing a challenge on social media to prompt guests to post reviews. Optimizing Videos for Search Engines SEO isn’t limited to written content. The same SEO rules can help your videos get visibility on crowded feeds.

Marketing

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines. These social media personalities have loyal followers who trust the restaurants they suggest.

Book

Perfect Daily Grind

JUNE 15, 2025

I spoke with Ross Hindle, the Group COO of PDG Media , to find out which strategies work best. Some of the most integral digital marketing channels for B2B include content and search engine optimisation (SEO), email (whether for cold outreach or targeted newsletters), and website. The impact of AI on SEO is most notable.

Marketing

7 Shifts

OCTOBER 22, 2024

Traditional marketing strategies, like national TV ads, billboards, or widespread social media campaigns, can generate awareness, but they aren’t that effective when it comes to connecting with local customers. Use local keywords in your social media posts, too. Keep the entry process simple.

Marketing

ChowNow

MARCH 14, 2025

Even when they manage to attract online orders, a lack of repeat business makes sustained growth feel out of reach. Leverage local SEO and help customers find your restaurant. Local SEO (Search Engine Optimization) ensures your website ranks higher in local searches. Aggregate online orders in one place to simplify management.

Ordering

Web Diner

MARCH 21, 2025

Local SEO isn’t just another marketing buzzwordit’s the digital equivalent of having your restaurant on the most visible intersection in the neighborhood. Our expertise in restaurant-specific local SEO has made them the go-to partner for businesses seeking to dominate their local digital landscape.

SEO

ChowNow

JUNE 27, 2025

If you’re managing your Business Profile, diners will see your best photos and positive reviews, but if you’re not on top of it, random user photos and outdated info might be the first thing diners see. cozy brunch spot,” “vegan-friendly,” “great for kids”) 3.

Website Management

Restaurant Engine

APRIL 9, 2025

This is why its essential to manage your restaurants online reviews effectively. In this article, we look at managing your online reviews and how to turn feedback into positive outcomes. Regularly monitor reviews: Set up alerts or use reputation management tools to stay informed when new reviews are posted.

Management

Modern Restaurant Management

JANUARY 31, 2025

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of dramatic Valentine's Day shift, best food scenes, and the evolution of c-store foodservice. New revenue opportunities will include marketplace offerings, retail media networks, and B2B services using internally developed assets and tools.

Marketing

Restaurant Engine

APRIL 23, 2025

If youre a restaurant owner or manager, youll find that by collaborating with influencers you will elevate your brand, increase foot traffic in your restaurant, and build a buzz for your food that other advertising methods just cant replicate. Were going to help you take foodies and turn them into micro-creators.

Influencer

Restaurant Engine

JUNE 14, 2025

This is great news if you’re a restaurant owner or manager. Key elements include: Logo: Make it simple, recognizable, and scalable across media. Digital branding: Make sure your website, social media profiles, and ads match the new branding. Create buzz: Use teaser posts, countdowns, and sneak peeks on social media.

Social Media

Restaurant Engine

MAY 14, 2025

Encouraging social media engagement and shares. Several platforms offer robust loyalty management systems. Do be sure to have a sign-up on your website and info on your social media channels. You can also count on us to create an amazing website that is optimized for SEO and works across all digital platforms.

Loyalty Program

Modern Restaurant Management

OCTOBER 19, 2022

Search Engine Optimization (or SEO) continues to be an incredibly important digital marketing tactic. SEO is when you optimize online content so that your brand is easier to find when Google crawls the internet for results. That’s where local SEO comes in, which is optimizing content with a specific location in mind.

SEO

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. What Is Local SEO? Why Is Local SEO Important? Local SEO is important for several reasons. Furthermore, local SEO is an affordable way to promote your business.

SEO

Modern Restaurant Management

NOVEMBER 16, 2020

These five tips should help you implement a solid SEO strategy. Social media (if any). If you are using a third-party tool to manage your bookings, you can also add it to your listing so that users can directly book a table from the search results. A content strategy is at the center of most SEO optimizations.

SEO

Modern Restaurant Management

JULY 3, 2024

The Pitfalls of SEO Deception While implementing effective website strategies is vital, restaurateurs must also be vigilant against the deceptive tactics employed by unscrupulous SEO providers. Search engine algorithms are complex and constantly evolving, making it impossible for any SEO professional to guarantee specific rankings.

SEO

Modern Restaurant Management

MARCH 7, 2023

But having a website or social media page isn't enough anymore. That's where SEO (Search Engine Optimization) comes in. Here are ten reasons why your bar and restaurant needs SEO: Boost Your Online Visibility Put your business on the map with SEO! A good SEO plan can translate into higher revenue.

SEO

Modern Restaurant Management

MAY 16, 2024

On average, restaurant SEO campaigns can see a 500 percent ROI after three years , so there’s massive potential for you to use SEO to grow your restaurant. This article will walk you through a weekly restaurant SEO checklist that you can follow to improve sales in three months. This is known as search intent.

SEO

Modern Restaurant Management

DECEMBER 10, 2020

Keeping websites up to date with fresh content and complete restaurant information including menus, hours of operation, and address can improve SEO (Search Engine Optimization). Focusing on local SEO. Local SEO is an effective digital marketing strategy that can increase the visibility of a restaurant in local search results.

Marketing

Modern Restaurant Management

FEBRUARY 25, 2022

Having a website, learning even a little about search engine optimization (SEO), and filling out your Google My Business (GMB) template should all be something you already have in place. Learn Some Basic SEO. SEO is a big, sprawling, ever-changing subject, but don’t panic. Get the Basics Right. The Importance of Instagram.

2022

Modern Restaurant Management

JANUARY 24, 2023

In the digital age, online reputation management is critical for business success. Many depend on social media reviews and posts about a particular restaurant before deciding whether they will dine there or not. Nearly half of your market depends on social media comments for their restaurant reviews.

Social Media

Modern Restaurant Management

NOVEMBER 22, 2019

While SEO is most-often associated with keywords and content, site design does play a role in searchability. Consider sharing a Google My Business short URL on your website, in your email signature, or on your social media profiles. Have a Logical, Fast and Mobile-Friendly Website. Now, allow me to rein it back in again.

SEO

Modern Restaurant Management

JUNE 20, 2023

One way to do this is by building social proof. Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. How do you build social proof for your restaurant business? So, you can post some of these reviews on social media.

Social Media

Modern Restaurant Management

NOVEMBER 24, 2020

Restaurant owners are being forced to find a way to make it through winter with vastly reduced revenue, and many operators are scrambling to reallocate budgets and manage staffing to survive COVID-19. Does your dining room layout need a social distance inspired layout? Managing cash flow can be difficult for seasonal businesses.

Cash Management

Modern Restaurant Management

MAY 28, 2021

Plus, using pictures of your restaurant and food on social media is a great way to get noticed and spark digital conversations. Consider the fact that nearly 50 percent of diners are influenced by social media. But, chances are you got into the restaurant business to manage or cook, not to market. Managing SEO.

Social Media

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. Blaze Bullock, SEO Strategist, Blaze Digital Marketing. Here are their insights.

Marketing

Modern Restaurant Management

FEBRUARY 12, 2024

Beyond the brick and mortar, there are many digital assets to manage during the transition phase. If a domain name is lost, the valuable search engine optimization (SEO) associated with it is erased. Social Media Platforms Make sure you are granted access to any existing social media accounts.

Social Media

Modern Restaurant Management

JUNE 24, 2021

Here are five additional benefits to outsourcing your restaurant’s digital marketing activities: Cost Savings : Instead of hiring an in-house digital and/or social media manager, outsourcing marketing efforts to an agency will ultimately be the better investment. Google Rankings and Google My Business.

Marketing

Modern Restaurant Management

OCTOBER 1, 2022

Most prospects use Google search to find a local restaurant, so make SEO optimization a priority. SEO (search engine optimization) covers strategies to improve the website positions in search results. Communicate with Customers on Social Media. Meet your guests on social media.

Marketing