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Are You Invisible? Restaurant Marketing Faces a Multi-Platform Reckoning

Modern Restaurant Management

With search impressions declining and platforms like social media and AI gaining traction, traditional search strategies are breaking down. SOCi revealed this fragmentation in 2024 with the rise of search on social media platforms, and Gen Z in particular choosing Instagram and TikTok over Google when conducting local searches.

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How to Attract More Guests to Your Restaurant in 2025

ChowNow

The next step to optimizing your online presence is to take advantage of SEO so more customers find you. Leverage Local SEO to Get Found Local SEO (search engine optimization) is how customers in your local area find you online. Here are two ways to make a big impact on your local SEO. Why rewards programs work.

2025 195
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How to Build Social Proof for Your Restaurant Business

Modern Restaurant Management

One way to do this is by building social proof. Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. How do you build social proof for your restaurant business? It can also influence their purchasing decision.

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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

To do so, you must have an optimized website and engaging social media profiles. Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines. These social media personalities have loyal followers who trust the restaurants they suggest.

Book 195
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5 Practical Steps To Building A Restaurant Marketing Budget

ChowNow

Drive repeat business through loyalty programs, email campaigns, and promotions. Promotions, local SEO, and social media ads can help bring more people through your door. A strong social media presence, community partnerships, and local events can get your name in front of more potential customers.

Marketing 195
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Restaurant Marketing for Inflationary Times

Modern Restaurant Management

Most prospects use Google search to find a local restaurant, so make SEO optimization a priority. SEO (search engine optimization) covers strategies to improve the website positions in search results. Communicate with Customers on Social Media. Meet your guests on social media.

Marketing 508
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How to Find the Target Market for Your Restaurant

ChowNow

Key customer factors that influence dining preferences, from demographics to behavior. Demographics help you define the basic characteristics of your target diners, giving you insight into who they are, what they can afford, and how their lifestyle influences their dining choices. Lets get started and find your target audience.

Marketing 195