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Front-of-house teams juggled high guest expectations with paper logs, manual reports, and legacy systems that weren’t built to keep up with the pace of service. We saw widespread adoption of mobile payments, digital ordering, and contactless dining almost overnight. Real-time insights? Virtually nonexistent.
To tackle these challenges, restaurant owners are relying more on digital tools like mobileordering, self-service kiosks, and AI-powered workforce management. Self-order and payment kiosks as well as QR code menus are streamlining front-of-house operations, improving order accuracy and speeding up service.
This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.
Increasing your restaurants online order volume doesnt have to feel like an impossible task. In this guide, well walk through seven practical ways to boost your restaurants online order volume. Optimize Your Website and Online Ordering Experience If your restaurants website isnt easy to use, youre probably losing out on online orders.
“Restaurants can't simply rely on their traditional playbooks anymore," says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. "Smaller, At the same time, U.S. chain sales grew just 3.1 percent in 2024 — falling short of the 4.1
Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. billion in revenue.
Is online ordering inefficient? Experiencing over-ordering or last-minute shortages? If customer retention is a priority consider a digital loyalty program or automated marketing tools. With a modern cloud-based POS, restaurants can streamline order taking, reduce human error, and improve the overall speed of service.
In this guide, youll learn how to use ChowNow tools along with a handful of other effective strategies to increase order volume, boost your current customer traffic, and grow your overall sales. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.
Adaptability became non-negotiable as takeout, delivery, and digital ordering shifted from secondary revenue streams to essential lifelines." " As we mark the fifth anniversary, MRM magazine surveyed restaurant insiders about the pandemic’s lasting impact on their businesses and the industry.
When youre updating your online menu or online ordering system, its tempting to just copy over the dish names from your restaurant menu and call it a day. With a few simple techniques, you can write menu descriptions that sounds natural, highlight your best dishes, and help guests feel confident (and excited) about ordering.
If you want to increase order volume for your restaurant, focusing on online takeout and delivery is key. But growing online order volume isnt always easy. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away.
The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. Restaurants are already experimenting with using AI to handle drive through orders to allow human employees to focus on customer interactions in the restaurant.
Efficient Seating and Ordering Process Minimize wait times and ensure smooth transitions from arrival to seating. Offer convenient payment optionswhether through mobile apps, contactless payments, or traditional methods. Positive online interactions can turn a great experience into valuable word-of-mouth marketing.
A single missteplike a delayed order or a system glitchcan throw off an entire shift. Whether theyre grabbing takeout, dining in, or ordering delivery, diners dont have patience for long waits or clunky systems. The easier it is for customers to place orders and receive their food, the smoother operations run. The result?
The chain will fund coffee planting and processing upgrades, trade initiatives, and marketing support to grow China’s African coffee imports, currently valued at US $165 million. Every Friday, Perfect Daily Grind rounds up the top coffee industry news from the week. Top stories of the week Mon, 9 Jun – Gesha scores 98 points at 2025 BoP.
An online ordering system is table stakes for every restaurant these days. But if you're still on the fence about implementing online food ordering software at your establishment, take a look at some of the latest stats from the National Restaurant's Association's 2025 State of the Restaurant Industry Report.
From managing orders and tracking inventory to analyzing sales data in real time, today’s POS systems are essential tools for restaurants of all sizes. POS systems are where you place food and drink orders and send them to the back of the house. Wondering what is a POS system for a restaurant?
From self-order kiosks to real-time kitchen display systems, digital solutions are reshaping the way these restaurants operate. Here’s how technology is making it possible in 2025: Self-Service Kiosks : Reduce order wait times by 40%, shrink queues by 25–40%, and increase average check sizes by 30%. The impact?
From streamlining orders to managing inventory and staff, these systems provide the tools restaurant owners need to stay competitive in 2025 and beyond. Improved Efficiency: Faster order processing, reduced errors, and better table turnover. With the global cloud POS market projected to grow 18.2%
Modern point-of-sale systems go beyond order processing—they streamline operations, reduce bottlenecks, and improve table turnover. Here are five key features that can help: MobileOrdering : Speeds up order placement by letting customers order via their smartphones. times faster than traditional methods.
Restaurant can improve its table turnover rate by implementing various strategies, such as streamlining the ordering process, expediting meal preparation, and ensuring prompt table clearing. If you have a bustling restaurant, having faster table turnover is one of the best ways to increase both revenue and customer satisfaction.
A well-designed POS system improves restaurant operations by streamlining order management, speeding up transactions, and delivering real-time insights that help optimize every aspect of the business. Enhances Order Accuracy: Directly sends orders to the kitchen, cutting mistakes by 25% and improving customer satisfaction.
Restaurant online ordering has emerged as a crucial aspect of the food service industry, reshaping restaurant operation strategies and fostering growth in restaurant delivery services. This article explores how online ordering is advancing and highlights the key concerns for businesses aiming to stay competitive.
We specialize in leveraging exclusive channels and marketing know-how to help pizza restaurants excel. Exceptional pizza Consistent branding and marketing, Efficient operations, Cleanliness Strong customer focus These aren’t just sides; they are the central slices in the pie of success. That’s the power of exceptional pizza.
Over the last several years, QR order and pay has gone from being a fringe technology to a widely used solution for restaurants, bars, breweries, and wineries. What started as a simple way to swap paper menus with contactless ordering during COVID quickly evolved into an operational solution to battle staff shortages and improve efficiency.
These changes have become permanent shifts in how they target customers, market themselves, and design their offerings." While the ways we order and dine may have changed, the reasons people choose a restaurant haven’t. One of the biggest struggles for restaurants post-covid is staffing.
Whether its managing inventory, handling online orders, or running loyalty programs, the right integrations can turn your POS system into a powerful tool for efficiency. Heres a quick look at 7 key integrations every restaurant should consider: Online Ordering Systems : Centralize orders from all platforms and update inventory in real-time.
Lavu offers a cloud-based POS designed specifically for restaurants, helping streamline everything from front-of-houseorders to back-of-house reporting. Here’s how: Manage orders seamlessly : Handle dine-in, takeout, and delivery orders without chaos.
"As awful as it was, the pandemic pushed restaurants to completely rethink their operations in order to survive, and some of the changes they made during the pandemic have continued to be beneficial to those restaurants and industry at large." Workforce : COVID fundamentally changed the labor market. – Pooja S.
Orders are placed through third-party delivery platforms, and the food is prepared in a professional kitchen space designed for production rather than customer-facing service. Whether launching a new concept or expanding into a new market, these kitchens provide the infrastructure needed to produce and deliver food quickly.
You are likely looking for the top restaurant POS systems because rather than going through hundreds of POS systems on the market, you would rather select from a shortlist of the best options. Should you choose a legacy or a mobile POS system? Keep all of these aspects in mind as you navigate the decision-making process.
Is your staff constantly battling long wait times, confused orders, or slow transactions? Order Errors : Miscommunication between servers and the kitchen leads to costly mistakes. Disconnected Systems : Managing multiple order sources without integration causes confusion. It might not be the teamit could be your tech.
We all know it. Restaurant profit margins are pretty low. But not entirely because of inflation, labor shortages, and high food costs. Sure these make it worse, but the real reason why owners struggle to make a profit is because it's damn hard to run an efficient restaurant business. What is the average restaurant profit margin? Overhead costs.
Despite the fact that consumers are paying more to visit and order from restaurants this year – 12.5 28 percent of consumers say they are ordering takeout and delivery more frequently than last year. Additionally, households making less than $50k ordered takeout and delivery far less frequently than their wealthier peers.
Off-Premises Dining Is Essential Nearly 75 percent of all restaurant traffic now happens off-premises—meaning that almost three out of four restaurant orders are taken to go. More than 60 percent say they’re ordering off-premises more often than a year ago. Older adults still prefer in-person ordering.
The market drop follows reports of improved harvests in Brazil, as well as news that the risk of frost has faded in some of the country’s key growing regions. Accelerated selling in an effort to capitalise on high prices has also helped drive the C market down. Commodity markets rely heavily on favourable weather conditions.
At the beginning of the pandemic, Paul Dioguardi, owner of Colorado-based Hickory House Ribs, realized there was only so much he could do with the amount of available restaurant tables so he decided to focus on growing the catering side of the business. His updated marketing strategy included new wrapping for their catering van.
Increased Emphasis on Online Ordering. This combination of pressures has brands doubling down on digital ordering – effectively reducing the labor cost of this process. This combination of pressures has brands doubling down on digital ordering – effectively reducing the labor cost of this process.
Faced with the stark reality of closed dining areas, people working from home, and home-cooked meals, COVID-19 will force a radical rethinking of Quick Service Restaurant (QSR) marketing. 88 percent of consumers are cooking more meals at home since stay-at-home orders went into effect in March.
You are sitting in your favorite restaurant and have placed an order on a tablet at your table. After a few seconds of placing the order, a notification appears on your messaging app. Ding* ‘Your order is being prepared by Chef Bot 19 and will be delivered to your table in approximately 19 minutes.
Automation tools also provide value through mobileordering apps, AI solutions, digital reviews apps, and online reservation software. Here are the latest tech solutions that will allow to increase transparency and productivity of the highly developed and rapidly changing F&B market.
With a critically shrunken talent pool, restaurants are racing to fill positions in every part of the business — front of house, back of house, and corporate teams. Enter digital tableside ordering. For fast-casual or QSR brands, digital tableside ordering is equally beneficial.
But whether it’s mobile apps, kiosks, tablet-wielding employees, or AI and ML tools, they all rely on QSRs having a sound network infrastructure in place. But whether it’s mobile apps, kiosks, tablet-wielding employees, or AI and ML tools, they all rely on QSRs having a sound network infrastructure in place.
The Small Business Administration (SBA), in consultation with the Department of the Treasury , released the Paycheck Protection Program (PPP) Loan Forgiveness Application and detailed instructions for the application. Step-by-step instructions on how to perform the calculations required by the CARES Act to confirm eligibility for loan forgiveness.
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