The Perfect Plate – 2025 Q1
Paper Chase Accountancy
MAY 21, 2025
Key Takeaway | Two Guests, Two Strategies — and a Growing Divide Operators are navigating a tale of two diners: the value-seeker and the experience-driven loyalist. This is leading to very different strategies across the board, and the winners are the ones who know exactly which guest they’re building for. Strong Taco Bell U.S.
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