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. “Every guest touchpoint–whether it’s a dine-in experience, an online order, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine.
Socialmedia is amazing at customer engagement: you can highlight your most popular dishes, encourage guests to share their experiences and tag your restaurant in posts, and respond to customer questions and comments, providing a level of connection that few other platforms can offer. If it’s not obvious, it’s as good as invisible.
Now, they're on their phones before they arrive, checking your reviews, looking at food photos, and getting recommendations based on their past orders. Your job posts need to be where Gen Z actually spends time – think TikTok, Instagram, and other app-first, social job platforms like Jobget 2.
Photoillustration by Lille Allen; see below for full credits Every major fast-food chain, it seems, now has its own app promising deals, discounts, and a better diner experience overall. If you respond yes to the friendly cashier, youre asked to provide a code or other signifier, like your name, to help the worker identify your order.
The dishes in your menu that are prepared with local products tell your customers that the food is fresher, as those ingredients have a shorter distance to travel. One of the easiest steps to do so is highlighting your menu on socialmedia and search engines, as well as promoting specials across different platforms.
Nowadays, running a successful restaurant takes more than great food and good service. To do so, you must have an optimized website and engaging socialmedia profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices.
Increasing your restaurants online order volume doesnt have to feel like an impossible task. In this guide, well walk through seven practical ways to boost your restaurants online order volume. Optimize Your Website and Online Ordering Experience If your restaurants website isnt easy to use, youre probably losing out on online orders.
The report also includes additional key industry insights, including: Delivery sales and transactions increased industry-wide despite economic uncertainty: Kiosk as a channel is up 27 percent YoY and 49 percent since 2020, and mobile is up 21 percent YoY and 368 percent since 2020. billion in 2024 and is anticipated to rise at a CAGR of 3.74
And no, increasing restaurant sales doesn’t mean turning your restaurant staff into pushy upsellers trying to squeeze a few extra dollars out of every order. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.
Are you doing all the right thingsserving amazing food, delivering top-notch service, crafting perfectly balanced drinksbut the tables still arent filling up like they should? The problem isnt your food or serviceits visibility and customer engagementand were going to help you fix that. Upload high-quality photos.
In this guide, youll learn how to use ChowNow tools along with a handful of other effective strategies to increase order volume, boost your current customer traffic, and grow your overall sales. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.
Today, customers rely on Google searches, online reviews, and socialmedia to decide where to eat. Everything from food to labor is getting more expensive, which means restaurant margins are tighter than ever. A strong online presence means more visibility, more orders, and, ultimately, more revenue.
The right promotion at the right time can reignite business, whether that means a packed dining room on a slow weekday or reconnecting with loyal customers who havent ordered in a while. Are you trying to increase your direct online ordering ? Rewarding customers for ordering direct creates long-term habits that boost your sales.
Climate & Seasonality: Does the weather impact what people order or when they dine out? Ask yourself: Dining Preferences: Do they prioritize health-conscious options, indulgent comfort food, or trendy dishes? Lifestyle Choices: Do they prefer fast, casual meals or long, social dining experiences? How Are They Marketing?
77% of diners look at a restaurants website before going out to eat or ordering takeout or delivery. If you dont have a website, that means over three-quarters of the people near your restaurantyour potential customerswill never come in or place an order because they have no way to find you when theyre looking for a place to eat.
Have you noticed how food delivery apps are becoming essential in attracting and retaining diners? In this article, we’ll show you exactly how to create a food delivery app tailored to your restaurant’s needs, while staying competitive in a booming industry. The global online food delivery market size was valued at USD 221.65
A Dilemma of “Super Size” Proportions Amid rising food prices and shifting consumer preferences, the restaurant industry is facing a dilemma of “super size” proportions. Red Robin climbs 3 percent to 78 thanks in large part to its focus on menu and food. Still, the food and service metrics are quite high.
The restaurant industry is rapidly evolving, and mobilefoodordering is at the center of this transformation. These mobilefoodordering statistics reveal just how quickly digital habits are shifting — and what it means for restaurants trying to stay competitive. Overall, mobility in retail is now a $5.7
Providing good food is just the beginning. Service is about accuracy and efficiencytaking an order, delivering food, clearing a table. Whether its remembering a regulars order or simply offering a sincere greeting, small actions can build emotional loyalty that no discount or trend can match.
The restaurant industry is going mobile, and restaurant apps are at the center of this transformation. Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobileordering, restaurant apps support operations in ways that were never available before.
Email marketing might not be as flashy as socialmedia marketing, but for restaurants, its possibly the most effective way to stay connected with customers. Unlike socialmedia platforms, where the algorithm overlords dictate who will and will not see your posts, emails go straight to your customers inboxeswhich they check daily.
Customers on average will order more menu items, resulting in a larger bill for the restaurant and a larger tip for the employee. With the slim margins, there is tremendous pressure to pour through each of your supplier’s catalogues in an attempt to alter your menu items to make sure you don’t order when prices are high.
Participants reported continued food and labor cost increases, with 88 percent experiencing rising staff expenses, compared to 89 percent in last year’s annual survey, and 86 percent reporting an increase in food costs. Franchise 2.0:
You can’t treat your restaurant’s online presence as a set-it-and-forget-it digital business card anymore; it’s a dynamic growth engine for attracting new customers, driving repeat visits, and boosting direct orders. This could mean searching Google Maps, scrolling through socialmedia platforms, or reading online reviews.
Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. billion in revenue.
If you want to increase order volume for your restaurant, focusing on online takeout and delivery is key. But growing online order volume isnt always easy. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away.
A strong restaurant brand doesnt just sell food; it tells a story. Restaurant branding is not easy, but when done correctly, the reward is a packed dining room every night with a steady stream of to-go orders out the side door. Or are you a food-focused, farm-to-table restaurant that demands zero nonsense and takes its craft seriously?
Its not just about good food anymoreits about trust, reputation, and visibility. Whether someones deciding where to make a reservation or who gets their lunch order, what others say about you online carries real weight. Social proof shows youre legitimate People trust other people. That doesnt mean being perfect.
With a few key optimizations, your restaurant can rank higher on Google, get noticed by people searching for places to eat, and ultimately drive more foot traffic and online orders. Restaurants that rank higher in local search results get more foot traffic, online orders, and reservations. Leave us a review on Google!
You’d never run your kitchen without knowing your food costs, so why would anyone run their marketing campaigns without knowing the return on investment? That might be: A spike in orders following an email blast First-time visits from a loyalty signup promo Extra orders from a socialmedia discount When in doubt, be conservative.
1 Simplify the Dining Area for Comfort and Style Updating the dining area produces a friendly environment that invites guests to remain longer and enjoy their food. 2 Fresh and Local Ingredients Elevate the Menu Using fresh, locally grown foods freshens the menu and demonstrates quality consciousness.
Adaptability became non-negotiable as takeout, delivery, and digital ordering shifted from secondary revenue streams to essential lifelines." Self-ordering kiosks, QR codes, mobile apps and loyalty reward cards have created more personalized experiences, which increase the likelihood customers will return.
Restaurants are already experimenting with using AI to handle drive through orders to allow human employees to focus on customer interactions in the restaurant. I think smart, AI-enabled platforms will turn data into intelligence around visit frequency, ordering, traffic patterns and more. As of 2024, over half of U.S.
Every restaurant concept should be intentional about their branding, from food trucks and cafes to brunch spots and fine dininggreat branding is how your restaurant stands out and stays memorable. Ask yourself: Why does my restaurant exist beyond serving great food? But how to brand a restaurant isnt always clear.
Introduction Hey there, fellow food enthusiast! Ever noticed how ordering your favorite meal has become as easy as pie? That’s the magic of online foodordering systems. The benefits of online foodordering system go beyond convenience. No more waiting on hold or repeating your order multiple times.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of dramatic Valentine's Day shift, best food scenes, and the evolution of c-store foodservice. Food-away-from-home spending is likely to see modest growth as softer consumer spending patterns prevail. ” A Year of Challenges U.S.
Introduction Running a restaurant isnt just about serving great food; its about keeping customers coming back. Mobile app rewards, gamified loyalty systems, and socialmedia engagement rewards are now common. Over time, this increases your average order value. Customer retention becomes vital for success.
Restaurant online ordering has emerged as a crucial aspect of the food service industry, reshaping restaurant operation strategies and fostering growth in restaurant delivery services. This article explores how online ordering is advancing and highlights the key concerns for businesses aiming to stay competitive.
From AI-driven ordering systems to smart inventory tools and contactless dining experiences, today’s innovations are reshaping how restaurants operate, serve customers, and stay competitive. In 2025, staying ahead means more than great food—it means leveraging the right tech to boost efficiency, reduce costs, and elevate the guest experience.
This encompasses everything from review quantity and quality to website authority and socialmedia presence. Every positive review strengthens your prominence signals while providing valuable social proof to potential customers. Ensure your website loads quickly and functions perfectly on mobile devices.
Whether you’re connecting loyalty programs, online ordering, or inventory tools, open APIs make it possible to tailor your POS to match your exact operational needs. For instance, users can integrate socialmedia pages to their interface, or incorporate restaurant signage.
While menu pricing and food costs are critical factors, there are often overlooked opportunities that can significantly boost the bottom line. Creating customizable prix fixe menus for groups with easy online ordering. Offering direct online ordering via a restaurant-branded app to avoid high third-party app fees.
Because pizza isn’t just food—it’s an experience. Your storefront, as is your socialmedia, website, or delivery boxes, is essential. Customers expect hot, fresh pizza when dining in, picking up, or ordering delivery. These can make patrons question the care you put into the food itself. Think about it.
No matter how much technology evolves, or trends shift, people will always come back for quality food, great value, and friendly service. While the ways we order and dine may have changed, the reasons people choose a restaurant haven’t. These core elements never go out of style. Aligning tech with business goals is a must.
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