The Rail

MAY 22, 2025

Whether you present avant-garde cuisine or rustic comfort food, your brand voice should reflect the essence of your concept. This covers everything from the language on your menu to the tone of your social media captioning. Tip #3: Designing Visual Assets that Leave a Lasting Impression Your visuals speak before your food does.

Social Media 130

Social Media Front of House SEO Uniforms 130

Modern Restaurant Management

JANUARY 31, 2025

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of dramatic Valentine's Day shift, best food scenes, and the evolution of c-store foodservice. Food-away-from-home spending is likely to see modest growth as softer consumer spending patterns prevail. ” A Year of Challenges U.S.

Marketing 221

Marketing Loyalty Program 2024 2025 221

Restaurant Engine

APRIL 23, 2025

Influencer partnerships are key to your 2025 restaurant marketing strategy. Did you know Nations Restaurant News found that nearly 55% of millennials and 38% of all age groups have visited a restaurant or ordered food online after seeing the restaurant on TikTok? They trust the influencers endorsements.

Influencer 52

Influencer 2025 Website Management Email Marketing 52

The Restaurant Group

NOVEMBER 20, 2024

Let’s dive into some foolproof strategies to make your restaurant the go-to spot for food lovers. Are you catering to families, young professionals, or food enthusiasts? Optimize for Search Engines (SEO) Use relevant keywords and keep your content updated to climb the search engine ranks. You’ve got this!

Loyalty Program 78

Loyalty Program Customer Experience Social Media Customer Service 78

Restaurant Engine

JULY 9, 2025

Your customers need to be able to find your online ordering quickly and easily. In addition, your online ordering system should be user-friendly. Make sure to include the following things on your website: A prominent, well-placed “Order Now” button at the top of your homepage. A mobile-optimized ordering interface.

Loyalty Program 52

Loyalty Program Marketing Email Marketing Online Ordering 52

Restaurant Engine

MAY 28, 2025

Whether you’re adding locally inspired entrees, the newest trending flavors, plant-based dishes, or revamping your entire lineup, a new menu shows diners you and your chef are creative, and you want to showcase your growing palette of food. 6: Run a Social Media Contest Contests are a great way to involve people in your menu launch.

Menu 52

Menu Marketing Email Marketing Social Media 52

Restaurant Engine

JUNE 14, 2025

If you find that your revenue drops are persistent, and you have fewer reservations, or even take out orders, it may be a sign that your restaurant isn’t what people are looking for. Do note that rebranding doesn’t fix poor service, food quality, or food taste. Press outreach to food and lifestyle publications.

Social Media 59

Social Media Email Marketing Website Management Uniforms 59

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. What Is Local SEO? Why Is Local SEO Important? Local SEO is important for several reasons. Furthermore, local SEO is an affordable way to promote your business.

SEO 507

SEO Website Management Email Marketing Online Ordering 507

Modern Restaurant Management

JULY 3, 2024

To cater to the growing demand for convenience, consider integrating online ordering and reservation systems into your website. The Pitfalls of SEO Deception While implementing effective website strategies is vital, restaurateurs must also be vigilant against the deceptive tactics employed by unscrupulous SEO providers.

SEO 489

SEO Website Management Online Ordering Mobile Ordering 489

Modern Restaurant Management

JUNE 20, 2023

The restaurant industry has generally seen an increase in online orders since the start of the pandemic. One way to do this is by building social proof. Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. It can also influence their purchasing decision.

Social Media 508

Social Media Email Marketing SEO Consumer Goods 508

Modern Restaurant Management

OCTOBER 1, 2022

It combines different online and offline strategies to promote a restaurant and increase orders. Most prospects use Google search to find a local restaurant, so make SEO optimization a priority. SEO (search engine optimization) covers strategies to improve the website positions in search results.

Marketing 508

Marketing Email Marketing Social Media SEO 508

Modern Restaurant Management

MAY 28, 2021

There are millions of food pictures on Instagram at this very moment. People like to share where they are, how good their food looks, and whether it lives up to the hype. Especially during COVID and in these months of transition, showcasing professional pictures of your atmosphere and your food can start to bring patrons back.

Social Media 546

Social Media Website Management Mobile Ordering Food Order 546

Modern Restaurant Management

OCTOBER 15, 2020

Whether customers are ordering direct via your site or through a third-party marketplace, it’s crucial to focus on building customer relationships when your employees aren’t the ones handing orders to customers. In a way, brands need to think of themselves as media companies. Facebook’s 1.62

Delivery 558

Delivery Social Media Loyalty Program Customer Service 558

Modern Restaurant Management

SEPTEMBER 16, 2020

The marketing message has not changed drastically from food-based to safety procedures. Safety is the new variable that got added up along with the usual suspects pertaining to food. Pizza chains still getting orders via phone 70 percent of the time. Blaze Bullock, SEO Strategist, Blaze Digital Marketing.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

NOVEMBER 7, 2023

Effective full-funnel marketing strategies are vital for the success of any business, but are definitely the garnish on top for those in the food and beverage industry. That’s because 41 percent of people prefer to order food online rather than in-store. They want engaging content that keeps them entertained.

Marketing 508

Marketing Social Media SEO Front of House 508

7 Shifts

AUGUST 12, 2020

There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. Why you create the food you do, why your service is different, and why customers should come and be a part of your story. What are they ordering? What are they wearing?

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

OCTOBER 4, 2021

Fast food chain Carl’s Jr. Sit-down restaurant Red Robin, meanwhile, is another example of how branding and brand personality should influence everything about a restaurant, not just the logo design. And color choice can directly impact that appeal — and even motivate the consumer to step in and order up.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

7 Shifts

AUGUST 12, 2021

In that sense, make sure to double-check your NAP across the web to ensure its consistency and accuracy, as this directly influences your SEO ranking and search visibility. Engagement on Social Media. According to brightlocal , at least 87% of internet users are influenced by reviews and comments. Loyalty Rewards.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

MAY 18, 2021

We bought gift cards for future use, donated to employee relief funds, and shared our favorite spots on social media. By August 2020, Americans reported ordering takeout 2.4 By August 2020, Americans reported ordering takeout 2.4 times a week, spending a total of $67 weekly since the start of the pandemic.

Delivery 421

Delivery Kitchen Safety Social Media Online Ordering 421

Modern Restaurant Management

APRIL 15, 2022

Instagram has become one of the most popular social media platforms for marketing. Despite not being a platform that depends a lot on search engine optimization (SEO), search engines rely on hashtags to rank your post on their search result pages. Collaborate with Food Bloggers and Influencers.

Marketing 493

Marketing Influencer Social Media Food Supply 493

7 Shifts

MAY 31, 2024

You got into this business because of your passion for food and hospitality. Best restaurant marketing tools, software, and platforms for your business We rounded up and categorized various restaurant marketing tools by type, including email marketing, SEO, SMS, and social media tools. Let’s go over each category.

2024 221

2024 Marketing Email Marketing SEO 221

Goliath Consulting

SEPTEMBER 7, 2023

Local SEO: Claim Your Territory When “best restaurants near me” is searched, your restaurant should be the top recommendation. Local SEO also benefits from: Regularly updating Google My Business listings. Local SEO also benefits from: Regularly updating Google My Business listings. Utilizing localized keywords.

Marketing 195

Marketing SEO Email Marketing Mobile Ordering 195

7 Shifts

JANUARY 7, 2021

There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. Why you create the food you do, why your service is different, and why customers should come and be a part of your story. What are they ordering? What are they wearing?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

ChowNow

SEPTEMBER 9, 2024

After perfecting your menu, contracting suppliers and training staff to prepare and serve the food, how do you actually get customers in your door? It all comes down to marketing, whether it’s a social media post or an email blast. Increase revenue Marketing efforts can help influence what and how much customers order.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

7 Shifts

MAY 23, 2024

Once in your customers' hands, this piece of paper can directly influence what your diners order and how much they spend in one sitting. By analyzing the profitability and popularity of your menu items in depth, you can pinpoint exactly which food and beverages contribute to your restaurant's success and which ones you can eliminate.

Social Media 195

Social Media Loyalty Program Email Marketing Seasonal Menu 195

The Rail

AUGUST 23, 2022

The restaurant business is one of the most competitive destinations in search engine optimization (SEO). Before choosing a food delivery service, catering company, restaurant to have dinner, or venue to celebrate an event, people weigh all options. The customers' approach to food choices in this area is more traditional.

SEO 130

SEO Social Media Customer Service Customer Experience 130

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other food delivering business, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Their target consumer base is tech-savvy and stays energetic on social media platforms. Let’s start – 1.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

7 Shifts

JUNE 16, 2024

In 2020, the number of establishments in the food and beverage industry was estimated to be 23.1 These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other delivering online food, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Their target consumer base is tech-savvy and stays energetic on social media platforms. Let’s start – .

Delivery 98

Delivery Marketing Social Media Email Marketing 98

Restaurant365

APRIL 9, 2020

Prioritize local SEO. Local Search Engine Optimization (SEO) is optimizing your local restaurant website to rank highly on Google pages for the keywords that local area users will search about your city or state (like “best pizza Chicago”). Local SEO is not simple to do, but it can have big rewards.

Marketing 88

Marketing Social Media Mobile Ordering Email Marketing 88

Gourmet Marketing

SEPTEMBER 23, 2021

As such, it’s important to use unique marketing ideas in order to truly stand out from other restaurants. After five purchases, they could get a free meal or drink with their food. It should also be interesting or unique enough to advertise about it on social media, yelp or with large posters inside of your restaurant.

Marketing 77

Marketing 2021 Social Media Website Management 77

Touch Bistro

JULY 15, 2021

Everything you need to know about social media, digital marketing, SEO, and more! In order to make sure customers remember your restaurant long after they’ve dined with you, it’s important to define your brand identity. and adding a reservation or online ordering widget. Elevate Your Food Photography.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

The Restaurant Times

OCTOBER 5, 2021

As a result, today, customers are more comfortable in searching and ordering food online. Good digital marketing strategy harnessing various channels enables the customers to discover your outlet and order from it. . A good website, coupled with a great SEO strategy will help generate new leads, thus reaching a larger audience.

Email Marketing 64

Email Marketing Marketing Social Media SEO 64

Restaurant365

NOVEMBER 19, 2019

Restaurant owners trying to keep up with the constant inventory change are turning to inventory management software , which covers the inventory process from end to end, from counting and transferring to ordering and invoicing. Adjusting to increasing food costs. Responding to shifting guest preferences and expectations.

2020 92

2020 Operations Mobile Ordering Social Media 92

The Restaurant Group

JULY 25, 2024

In the bustling and dynamic food service industry, you always try to provide a pleasant guest experience while ensuring a positive cash flow after all expenses have been accounted for. Social media leverages this aspect of our nature to attract potential guests. This technique can increase your revenue by 10% to 15%.

Hiring 78

Hiring Loyalty Program Website Management Cash Management 78

The Restaurant Times

FEBRUARY 10, 2022

Online ordering is on the rise and restaurant operators are coming up with newer ideas to connect with their audiences. Search Engine Optimization (SEO). Furthermore, customers tend to check a restaurant’s website before ordering online or dining in. Therefore, having an SEO optimized website is a must for a restaurant business.

2022 52

2022 Marketing Social Media SEO 52

RGU

FEBRUARY 11, 2020

What are the digital marketing trends for the food industry? The Food and Beverage sector is a huge and diverse industry, ranging from large brands to restaurant chains, from producers and distributors, both at the local and national level; it’s an industry that deals with essential goods, for everyone.

Marketing 52

Marketing SEO Food Social Media 52