Remove Fast Casual Remove Online Ordering Remove SEO
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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. Imagine you own a café, and you’ve just run a campaign to boost your online ordering. You spent $800 on Facebook ads and in-store promotions over a month.

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The Ultimate Guide To Restaurant Marketing: Strategies for Restaurant Operators In 2025

ChowNow

The industry is evolving fast, and simply relying on word-of-mouth or foot traffic isnt going to cut it. Today, customers rely on Google searches, online reviews, and social media to decide where to eat. Your online presence isnt just an extension of your restaurantit is your restaurant, at least to many potential customers.

2025 195
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How to Find the Target Market for Your Restaurant

ChowNow

Climate & Seasonality: Does the weather impact what people order or when they dine out? Lifestyle Choices: Do they prefer fast, casual meals or long, social dining experiences? Online Ordering Behavior: Are they more likely to dine in, take out, or order for delivery? or How often do you order delivery?

Marketing 195
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Simple Restaurant Marketing Plan for 2020 [PDF Template]

7 Shifts

Make all touchpoints of your restaurant feel like the cool, casual, fusion, or fine dining establishment it is. What are they ordering? See how they’re branding themselves online and across social media, and what kind of promotions they’re running throughout the week. Your SEO score is like a ranking for potential customers.

Marketing 418
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The Pandemic Made Delivery a Necessity for Restaurants. What’s Next? 

Modern Restaurant Management

But as reality of the pandemic sunk in and dining rooms remained closed, it became apparent that ordering delivery and takeout was the best way to help restaurants weather the storm — and there was a significant consumer appetite to do so. By August 2020, Americans reported ordering takeout 2.4 So what’s next?

Delivery 421
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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

Thirty-nine percent of those in the US and 36 percent in the UK ordered more frequently from their local restaurant than before the crisis. "Throughout Ninety-five percent of Americans and 87 percent of those in the UK noted they often ordered take-out before stay-at-home orders began. Mixed take-out bag.

2020 493
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MRM Research Roundup: Experimentation, Valentine’s Vibe Shift, and Wine Cork Market

Modern Restaurant Management

This reflects the positive impact loyalty programs have on driving revenue, with 83 percent of restaurant leaders saying their loyalty program successfully drives up order or basket size, as well as repeat visits (82 percent) and return on investment (78 percent). Fast-casual visits overall were down 3.8 percent in November.

Marketing 221