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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

Many restaurants use POS systems that can differentiate between new and existing customers based on payment methods or loyalty program sign-ups. Social media, SEO, and word-of-mouth are powerful tools for attracting new customers without spending a fortune. One way to boost customer retention is by offering loyalty programs.

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The Ultimate Guide To Restaurant Marketing: Strategies for Restaurant Operators In 2025

ChowNow

The industry is evolving fast, and simply relying on word-of-mouth or foot traffic isnt going to cut it. Whether its a loyalty program, strategic promotions, or email marketing campaigns, great marketing isnt just about attracting new customersits about keeping the ones you already have coming back.

2025 195
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How to Find the Target Market for Your Restaurant

ChowNow

Lifestyle Choices: Do they prefer fast, casual meals or long, social dining experiences? Local SEO & Google Business Profile: If your restaurant depends on foot traffic, optimizing for local search ensures you appear in restaurants near me searches. Behavioral Factors: How Do Your Customers Dine?

Marketing 195
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Simple Restaurant Marketing Plan for 2020 [PDF Template]

7 Shifts

Make all touchpoints of your restaurant feel like the cool, casual, fusion, or fine dining establishment it is. Creating an SEO optimized website Anyone can create a sleek, multifunctional website these days. One key aspect of your website is search engine optimization (SEO). Create a blog section on your website.

Marketing 418
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MRM Research Roundup: Experimentation, Valentine’s Vibe Shift, and Wine Cork Market

Modern Restaurant Management

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board. percent in November.

Marketing 221
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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

A consumer's brand loyalty was also impacted during recent events, with 33 percent of overall respondents citing an increase in loyalty to the brands they frequented during stay-at-home-orders. This sentiment was most prevalent with millennials, with 43 percent reporting an increase in loyalty.

2020 493
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Simple Restaurant Marketing Plan for 2021 [PDF Template]

7 Shifts

Make all touchpoints of your restaurant feel like the cool, casual, fusion, or fine dining establishment it is. Creating an SEO optimized website Anyone can create a sleek, multifunctional website these days. One key aspect of your website is search engine optimization (SEO). Create a blog section on your website.

Marketing 195