How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)
7 Shifts
OCTOBER 28, 2024
For dining establishments that rely on in-person traffic, a simple way to track new customers is by asking them directly when they place an order or through digital receipts that prompt a brief survey. Instead of casting a wide net with generic ads, use targeted marketing to reach the people most likely to dine at your restaurant.
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