article thumbnail

Local SEO vs SEO – What’s Best for Your Restaurant Brand?

Modern Restaurant Management

Between holiday get-togethers, end-of-year corporate gatherings and dinners with loved ones from out of town, it’s essential for restaurant brands to pay attention to their online visibility to maximize the season ahead. Search Engine Optimization (or SEO) continues to be an incredibly important digital marketing tactic.

SEO 185
article thumbnail

How To Increase Restaurant Sales: 20 Proven Tips & Tactics

7 Shifts

We’ve studied what makes the 20% of restaurateurs successful and categorized them into essential categories, including optimizing your menu, providing unforgettable experiences, hosting events, and improving takeout. When done right, menu engineering can grow your sales by as much as 15% !

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

For example, your ideal customers could be: Young families that want a kid's menu, great drinks, and to get home before 8. This could be exciting drinks, a great happy hour, family-friendly promotions, or a fantastic menu that people can't help but try. Local office workers who need healthy, quick lunch—and vegan options.

Seating 221
article thumbnail

Creating a restaurant website: Why it matters and how to nail it

Open for Business

Accessibility and convenience for guests Make it easy for potential customers to find baseline information about your restaurant, like location, menu, hours of operation, and contact details. Consider components like the navigation bar, home page sections, menu, press coverage, and photo galleries. A standalone menu page.

article thumbnail

Five Ways to Use QR Codes at Your Restaurant this Holiday Season

Modern Restaurant Management

With the holiday season here, it’s time to start thinking about your marketing strategy. During the holiday season, people look for places to spend time with their friends and family. Make it Easy to RSVP for an Event. During the winter season, there are many opportunities for events.

article thumbnail

Seven Top Restaurant Marketing Ideas And Trends

Modern Restaurant Management

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Others tend to emphasize their cheaper menu options. A quick look at your POS data will identify the top three selling items on your menu.

Marketing 221
article thumbnail

The Power of Storytelling: Secrets to Content Marketing for Franchise Restaurants

Modern Restaurant Management

Consider a variety of different topics, including: Products : Highlight unique offerings, such as seasonal menu items or special ingredients, that can entice audiences to experience your brand for the first time or encourage customers to return and try something new. The key is to match the right storyline with the right media outlet.

Franchise 177