Social Hospitality

AUGUST 25, 2019

When it comes to digital marketing for restaurants , there are various avenues to explore. C ustomer interaction points can range from mobile apps, third-party food aggregator apps, social media, and chat apps. That changes when you use a conversational chatbot on the website, mobile app, or social media.

Social Media 253

Social Media Mobile Ordering Email Marketing Website Management 253

Modern Restaurant Management

JANUARY 31, 2023

With the Super Bowl and March Madness coming up, restaurant owners should be preparing now in order to capitalize on the influx of online orders. 5 Use social media and email marketing to promote Super Bowl specials and gift card promotions to attract customers.

Loyalty Program 184

Loyalty Program Social Media Email Marketing Online Ordering 184

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. It combines different online and offline strategies to promote a restaurant and increase orders. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Optimize the website for mobile screens. Send Relevant Emails.

Marketing 203

Marketing Email Marketing SEO Social Media 203

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. In today’s world, that means their mobile devices. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing?

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

ChowNow

FEBRUARY 14, 2024

More and more restaurants are launching their own websites, mobile apps, and online ordering channels. So much so that diners go out of their way to order directly from restaurants they love. We’re always looking for new ways to help restaurants get more from their online ordering and boost their revenue streams.

Website Management 78

Website Management SEO Mobile Ordering Online Ordering 78

Sling

JULY 24, 2023

Restaurant management software is a rapidly expanding niche of software development. Some of these apps are designed to solve specific problems, like shift scheduling or point of sale , while others boast all-in-one suites for every aspect of restaurant management.

2023 78

2023 Management Management Tip Distribution 78

7 Shifts

FEBRUARY 22, 2021

Leveraging F&B technologies solutions can entice online customers and attract traffic to your website and social media pages. The software processes and tracks customer orders then distribute the rewards when a qualifying purchase is made. Consider some organic or sponsored social media posts.

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

SpotOn

MAY 8, 2024

Transactional emails are a good case in point. Email marketing often hogs the limelight, at the expense of transactional emails. So, let’s see what you can do about this, as we explore some transactional email best practices. What are transactional emails? Sometimes this can be a pretty big deal.

Small Business 52

Small Business Email Marketing Mobile Ordering Social Media 52

Open for Business

APRIL 9, 2024

For example, suppose your loyalty program offers extra rewards for ordering a combo or specific add-ons. Many restaurants build this type of loyalty rewards program into their mobile apps to easily track transactions and dollars spent. Refer to guests by name in your emails and provide recommendations tailored to their preferences.

Loyalty Program 78

Loyalty Program Social Media Email Marketing Point of Sale 78

Modern Restaurant Management

JULY 14, 2021

In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. Social Media Advertising. ones with hospitality, restaurant, cooking, etc. experience already). experience already).

Recruiting 212

Recruiting Hiring Marketing Email Marketing 212

7 Shifts

OCTOBER 23, 2020

In an era when enabling online ordering is essential to running a restaurant, having an online presence for your restaurant is critical. These social networks don't have the capabilities your restaurant needs to become an online business. Squarespace has e-commerce capabilities that can help you sell products and fulfill orders online.

Website Management 370

Website Management Online Ordering SEO Hiring 370

Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place. Give Your Website All of the Love.

Marketing 221

Marketing Email Marketing Website Management Social Media 221

Modern Restaurant Management

JANUARY 8, 2024

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2024. This capability can prove invaluable for refining pricing strategies, optimising ingredient and waste management, and planning forthcoming shifts, among other benefits.

2024 215

2024 Loyalty Program Cash Management Customer Experience 215

Modern Restaurant Management

OCTOBER 25, 2022

As our world becomes increasingly digitized- with the rise of food delivery services, QR Code Menus and online orders- it's more important than ever for restaurant owners and employees to become familiar with the latest threats to their business. Patrons can simply scan a QR code to view a menu, order, and pay.

Online Ordering 189

Online Ordering Website Management Social Media Mobile Ordering 189

Modern Restaurant Management

FEBRUARY 2, 2022

For example, a handheld POS device will allow you to turn tables faster, improve order accuracy, and speed up service. A kitchen display system (KDS) can significantly improve your operations by digitally routing orders to the kitchen and then tracking them. And that's not all. Go Digital. Optimize Your Menu.

Loyalty Program 197

Loyalty Program Online Ordering Social Media Mobile Ordering 197

7 Shifts

AUGUST 26, 2021

The fast-paced nature of the restaurant industry makes it difficult for owners and managers to sit down, let alone read reports, restaurant magazines and blog posts to gain industry knowledge. Walchef, founder of Cali BBQ and Cali BBQ Media. The solution is simple: Podcasts! The Garnish by Toast. The Restaurant Technology Guys.

Coaching 195

Coaching Website Management Email Marketing Retail 195

Modern Restaurant Management

DECEMBER 28, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Here are their responses. To read part one, click here.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. One of the best places to meet your customers is in their email inbox.

Marketing 203

Marketing Email Marketing Loyalty Program Point of Sale 203

Modern Restaurant Management

MAY 20, 2020

You should also link to all of your various social media channels so that people can stay connected. Email Marketing: Keep People Informed. Along the same lines, you'll want to have a crystal clear and effortless way for customers to sign up for your email newsletter. The Power of Mobile-First Design.

Mobile Ordering 234

Mobile Ordering Email Marketing Online Ordering Point of Sale 234

Modern Restaurant Management

OCTOBER 4, 2021

The findings have offered insight into consumer expectations to support restaurant brands as they work to navigate ongoing operating, social, and economic shifts over the past year and a half. The new report captures a steady rise in mobile ordering, reinforcing the critical importance of mobile initiatives for restaurant brands.

2021 170

2021 Fast Casual Mobile Ordering Social Media 170

ChowNow

FEBRUARY 18, 2021

This critical information—such as email addresses, ordering trends, and so on— can help spur business decisions and inform data-driven restaurant marketing tactics. One of the easiest ways is via your online orders – if it’s set up correctly. Get your customers to follow you on social media.

Marketing 78

Marketing Email Marketing Social Media Online Ordering 78

Open for Business

NOVEMBER 21, 2022

Once upon a time, most restaurants operated on a patchwork of paper systems involving notebooks and back-of-the-napkin calculations, not to mention information owners and managers kept in their heads, hunches, and habits. Manage your team and costs. Restaurant customer relationship management (CRM) software. Quick links.

Technology 147

Technology Front of House Back of House Online Ordering 147

Restaurant365

APRIL 9, 2020

Marketing for restaurants has never been more critical. Your online presence is a key component of a successful marketing effort for your restaurant business. When considering starting a marketing campaign, it’s first essential to understand your target audience. Prioritize local SEO. Promote user-generated content (UGC).

Marketing 88

Marketing Social Media SEO Email Marketing 88

Modern Restaurant Management

JUNE 1, 2021

Just a few short years ago, customers paid for their meals in cash or credit cards, orders were totaled on analog cash registers, and customers called restaurants to place orders over the landline phone. The New Norm: Text to Order. These solutions work in tandem, making it easier than ever for customers to order and pay.

Ordering 180

Ordering Technology Mobile Ordering Online Ordering 180

Open for Business

JANUARY 28, 2024

On the flip side, many successful restaurant groups are now looking at food trucks as opportunities to more successfully service their internal catering needs and serve as a marketing vehicle for their restaurants. Then you can get quotes from builders outside your state to get a better understanding of what the competitive market might be.

Food Truck 78

Food Truck Food Social Media Mobile Ordering 78

Open for Business

NOVEMBER 21, 2022

In fact, restaurants use an average of 3 technology tools to manage their back offices alone. This restaurant ordering technology means no one needs to enter incoming delivery orders into your POS manually. This scheduling software is user-friendly, mobile, and cloud based. Agorapulse. Cloud Cover Music.

Food Safety 78

Food Safety Email Marketing Mobile Ordering Website Management 78

Lavu

MARCH 6, 2020

At the heart of restaurant technology for marketing is customer analytics. This way, restaurant owners and managers can unlock insights into such data and turn the insight into action. Gathering vital customer information to launch marketing outreach program and establish a repeat customer base. Customer Engagement.

Technology 78

Technology Marketing Loyalty Program Social Media 78

The Restaurant Times

DECEMBER 28, 2020

Loyal customers tend to order and spend more and are good for the business. Customer Relationship Management (CRM) software acquires precious data about your customers; such as their contact details, birthdays and anniversaries, etc. Effective Online Marketing. Constructive Use of CRM. Gathering Customer Feedback.

Loyalty Program 98

Loyalty Program Email Marketing Social Media Customer Service 98

Restaurant Engine

JANUARY 25, 2023

Either way, you need a website developer to help you with one of the most important marketing tools for your website. You are hiring a team to create your digital marketing hub. Your website is where all of your other marketing lands. It is pivotal to all your online and traditional marketing, so it’s important you hire right.

Website Management 112

Website Management Hiring Online Ordering Mobile Ordering 112

7 Shifts

DECEMBER 18, 2023

The role of a restaurant manager is always in motion. But there are several different tools to help you manage your restaurant—from single shifts and tasks to top-level overviews showing your business's health. That’s where task management software comes in. Task management software maintains historical data of tasks completed.

Management 397

Management Management Email Marketing Point of Sale 397

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Interestingly, that number dropped to 88 percent in the US and 65 percent in the UK during stay-at-home orders.

2020 197

2020 Loyalty Program Mobile Ordering Fast Casual 197

Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. You may also like our article on why more producers don’t market their own coffee. Kosta Kallivrousis is the Sales Manager at Algrano in the US.

Consumer Goods 144

Consumer Goods Sustainability Email Marketing Café 144

Restaurant365

NOVEMBER 19, 2019

To prepare for the new year, restaurant owners, operators, and managers need to start planning now. New training methods focus on thorough cross-training, an emphasis on company mission and values, and solid management team structures. Managing complex, rotating inventory. Managing complex, rotating inventory.

Operations 92

Operations 2020 Mobile Ordering Social Media 92

ChowNow

FEBRUARY 5, 2021

When looking for the right online ordering platform for your multi-location restaurant, it’s important to choose one that will help you remain profitable and give you the tools you need to run a successful business. . While there is no shortage of online ordering services to choose from, not all online ordering partners are alike.

Online Ordering 78

Online Ordering Ordering Email Marketing Mobile Ordering 78

Hot Schedules

APRIL 24, 2020

We’ve seen examples of great communications on social media and HotSchedules messaging and training tools. The Krystal team committed to sending recurring company-wide messages in order to share operational changes, wellness checks, and even highlighting team members who have given back to the communities they serve by donating food.

Kitchen Safety 88

Kitchen Safety Mobile Ordering Employee Relations Email Marketing 88