7 Shifts

MAY 23, 2024

By analyzing the profitability and popularity of your menu items in depth, you can pinpoint exactly which food and beverages contribute to your restaurant's success and which ones you can eliminate. Customers spend an average of 109 seconds reading a menu, meaning you have less than 2 minutes to showcase your food and beverage offerings.

Social Media 195

Social Media Loyalty Program SEO Email Marketing 195

ChowNow

JANUARY 27, 2021

If your restaurant isn’t using email marketing, now is the ideal time to start. Restaurant email marketing is one of the most cost-effective ideas to stay top of mind, engage with your customers, and increase sales. . We recommend emailing your guests on a regular basis to establish consistency.

Email Marketing 148

Email Marketing Marketing Online Ordering Front of House 148

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Consider online marketing for restaurant engagement to be a long-term commitment. Loyalty Rewards.

Marketing 398

Marketing Loyalty Program Email Marketing Social Media 398

Sling

MAY 9, 2021

One of the best ways to keep customers coming back to sample your fare is to implement restaurant loyalty programs into your workflow. In this article, the restaurant-management experts at Sling discuss some of the best ideas and give you tips for making your restaurant loyalty program great. What Is Customer Loyalty?

Loyalty Program 78

Loyalty Program FOH Customer Service Website Management 78

The Rail

AUGUST 4, 2022

By Roman Shvidun, Contributor Running a small business today is no small feat, and the narrative is no different for business owners in the food scene. With global restaurant brands gobbling up more of the market, it has become extremely challenging for small restaurants to compete and gain loyal customers.

Email Marketing 52

Email Marketing Marketing Loyalty Program Online Ordering 52

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Influencer Marketing. Email Marketing.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

7 Shifts

NOVEMBER 9, 2022

Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base. A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

The Restaurant Times

SEPTEMBER 22, 2021

You have to have loyal customers that love your food even if a pandemic hits the world. Building brand loyalty when starting a new restaurant can save you money and increase your total profitability. Customer loyalty programmes track the spending of customers and reward them with points that can be swapped for prizes. .

Loyalty Program 52

Loyalty Program Social Media POS Email Marketing 52

7 Shifts

DECEMBER 17, 2020

Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. The basic information you should be collecting is first and last name, phone number, and email address.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Modern Restaurant Management

JUNE 1, 2023

By now, loyalty programs have shifted from a “nice-to-have” to a “need-to-have” for restaurants looking to retain customers and drive revenue amid record inflation figures and increased prices. In fact, research from Accenture found that more than 90 percent of companies have some sort of loyalty program.

Loyalty Program 176

Loyalty Program Customer Experience POS Customer Service 176

Modern Restaurant Management

APRIL 15, 2024

This can be done through several methods, such as email communications, social media postings, or even through verbal communication at the restaurant. For example, you could ask about the customer’s satisfaction with food quality, service speed, or overall dining experience. Free Items : Everyone loves free food!

Management 191

Management Management Loyalty Program Social Media 191

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 222

Seating Email Marketing Marketing SEO 222

Modern Restaurant Management

OCTOBER 20, 2023

2023 brought new challenges to the table for the restaurant industry, from rising food prices due to inflation to continued disruptions in the supply chain. Unfortunately, the traditional marketing tech stack that restaurants have long relied on is outdated, overpriced and ineffective in today’s digital ecosystem.

Marketing 193

Marketing Loyalty Program Email Marketing Coupons 193

Modern Restaurant Management

FEBRUARY 15, 2022

But while some may predict a future with burger-flipping robots, it’s hard to imagine tech taking the place of a skilled line cook, experienced server, or seasoned marketer. For example, it is not uncommon for cashiers to also serve as expediters, manage drive-through guests, and fulfill drink and food orders.

Technology 224

Technology Loyalty Program Fast Casual Email Marketing 224

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. Leverage consumer data to learn about preferences, dietary restrictions, and favorite foods.

Loyalty Program 157

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 157

Lavu

FEBRUARY 21, 2020

Gift cards, loyalty benefits, and customer reviews are some of the most effective ways of attracting and retaining customers. Importance of Restaurant Loyalty Programs. Restaurant loyalty program s help restaurants to meet their targets by giving incentives to the right customers.

Loyalty Program 78

Loyalty Program Point of Sale Website Management Customer Experience 78

7 Shifts

FEBRUARY 8, 2024

Apple | Android Team Communication The Team Communication tool from 7shifts fixes the chaos of disconnected conversations, text threads, and email chains that seem to go nowhere. You’ll also gain powerful data into your guests’ behavior and preferences, which you can feed back into your marketing efforts or your loyalty program.

Operations 367

Operations Management Management Mobile Ordering 367

Bingage

FEBRUARY 9, 2023

In this competitive world, Restaurant Marketing requires every single person’s guest data, marketing automation, and many more that we will discuss in this blog. Hyper Personalised Marketing 2.0 Marketing automation frees up time elsewhere but also results in more impactful campaigns.

Customer Experience 98

Customer Experience 2023 Loyalty Program Email Marketing 98

Goliath Consulting

AUGUST 24, 2023

In today’s competitive food industry, effective local restaurant marketing is the key to success. For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential.

Loyalty Program 78

Loyalty Program Marketing Email Marketing SEO 78

Modern Restaurant Management

JANUARY 31, 2023

Offer gift card promotions to customers who purchase a certain amount of food or drink duringthe Super Bowl. 5 Use social media and email marketing to promote Super Bowl specials and gift card promotions to attract customers. Create a loyalty program that rewards customers for repeat visits during the Super Bowl.

Loyalty Program 175

Loyalty Program Social Media Email Marketing Online Ordering 175

7 Shifts

FEBRUARY 8, 2024

Apple | Android Team Communication The Team Communication tool from 7shifts fixes the chaos of disconnected conversations, text threads, and email chains that seem to go nowhere. You’ll also gain powerful data into your guests’ behavior and preferences, which you can feed back into your marketing efforts or your loyalty program.

Operations 353

Operations Management Management Mobile Ordering 353

The Restaurant Coach University

MARCH 2, 2017

We spoke to Donald Burns (aka The Restaurant Coach™) to learn why loyalty programs are a much wiser path to success than giving away your product. Yes, and it’s a big thing in marketing that we often talk about: psychographics vs. demographics. There are all kinds of loyalty programs.

Loyalty Program 126

Loyalty Program Coupons Seating Customer Experience 126

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 420

Marketing 2020 SEO Loyalty Program 420

Modern Restaurant Management

NOVEMBER 23, 2021

Today’s restaurant guests are more selective about their dining experiences, and boosting customer loyalty is crucial as restaurants shift into this next phase of service and look toward the holidays. Customers now expect more than a simple rewards program or general mailing list. Enhancing the In-Person Experience.

Loyalty Program 186

Loyalty Program Email Marketing Customer Experience Seasonal Menu 186

Modern Restaurant Management

JANUARY 8, 2024

Other advancements include: integrating data from various sources, including social media, reviews, and loyalty programs, to gain a holistic view of customer behaviour as well as as well as the implementation of real-time analytics for immediate insights into customer behaviour and preferences.

2024 212

2024 Loyalty Program Cash Management Customer Experience 212

Lavu

NOVEMBER 13, 2019

Restaurant loyalty programs have gotten a bad rep in recent years. Many people have advised restaurants not to use these programs at all, as most programs fail. Instead of skipping over the entire rewards concept, create a refined program your customers will love – we will show you how.

Loyalty Program 60

Loyalty Program Point of Sale Customer Service Email Marketing 60

Next Restaurants

MAY 8, 2024

This is a struggle for about 80% of restaurateurs worldwide, as they understand customer preferences and deal with higher food costs and fierce competition. From innovative marketing techniques to strategic menu optimization, these methods offer a roadmap for encouraging repeat business and feeling excited to welcome new customers.

Loyalty Program 106

Loyalty Program Social Media Point of Sale Online Ordering 106

Restaurant Engine

APRIL 26, 2023

That’s because it’s one of the most critical marketing tactics you can utilize to grow your restaurant. In fact, one study shows that 80% of customers say the experiences they have with your business are as important to them as your food and services. So, a loyalty program is another terrific way to create customer engagement.

Email Marketing 106

Email Marketing Loyalty Program Social Media Mobile Ordering 106

Modern Restaurant Management

JULY 12, 2022

Restaurants continue to face labor and supply chain issues, plus rising food costs. This can be done by calculating your restaurant’s food cost percentage and cost of each dish using reports and data that an integrated point-of-sale can provide. Be In Charge of Your Own Marketing. Offer Easy Online Ordering.

Loyalty Program 221

Loyalty Program Online Ordering Point of Sale Customer Experience 221

Modern Restaurant Management

JUNE 14, 2023

Through dry periods, seasonal menus, product launches or limited time offers, gamification is an intelligent way to motivate engagement, drive competitive traffic, and activate specific behaviors among consumers in the food and beverage industry. It is about cutting through the clutter and giving people tangible reasons to pay attention.”

Loyalty Program 177

Loyalty Program Point of Sale Email Marketing Customer Experience 177

SpotOn

MARCH 5, 2024

Designed to streamline the restaurant marketing process, SpotOn Marketing Assist is the first product of its kind to empower restaurants to drive guest visits and boost sales while eliminating the time and resources needed for self-serve marketing tools. 

Marketing 115

Marketing Email Marketing Social Media Loyalty Program 115

Modern Restaurant Management

MAY 20, 2022

Teriyaki Madness (TMAD) had the "bowls" to admit they messed up and turned the mistake into a unique marketing opportunity. In late February, a marketing team member was training a coworker on how to send five winners of a “Free Bowls for a Year” drawing their notifications at once instead of one at a time.

Email Marketing 185

Email Marketing Loyalty Program Point of Sale Download 185

ChowNow

SEPTEMBER 30, 2020

When brainstorming restaurant marketing ideas, many restaurateurs seek out strategies that will help bring in new customers. Marketing to your existing customers keeps your restaurant top of mind leading to increased order frequency and higher ticket sizes. Start a restaurant loyalty program.

Loyalty Program 158

Loyalty Program Marketing Email Marketing Social Media 158

Modern Restaurant Management

MAY 4, 2023

A 10-percent discount for a local restaurant is of course appreciated, but when looking to grab the attention of new customers – offering free food via direct mail has proven to be a more effective strategy. Many companies rely on email to reach existing customers. While email can be effective, it often gets lost in the shuffle.

Loyalty Program 98

Loyalty Program Email Marketing Customer Service Certification 98

Restaurant Engine

MAY 22, 2024

Knowing this can help you craft a marketing strategy to get more office workers in your restaurant over the lunch hour. You can help them out with their weekly food budget while also encouraging them to dine at your restaurant. Here’s what your restaurant gains: Your staff spends less time preparing food. tweet this) How?

Loyalty Program 109

Loyalty Program Email Marketing Coupons Online Ordering 109

Indoor Media

FEBRUARY 15, 2021

The Worst Challenges for Restaurants When polled , most restauranteurs insisted that high operating and food costs were their biggest challenge. Whether it’s rent, back of house maintenance, securing new appliances, or fresh food — those costs add up.

Loyalty Program 148

Loyalty Program Email Marketing Advertising Back of House 148

Modern Restaurant Management

JUNE 20, 2023

So, how do you attract more customers to your restaurant in the competitive market? Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. For this, you can follow these tips: Leverage review incentives programs like discount offers or free appetizers.

Social Media 199

Social Media Email Marketing SEO Consumer Goods 199