Modern Restaurant Management

JANUARY 22, 2024

This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? But precisely, how can you determine what customers want?

Loyalty Program 181

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 181

7 Shifts

JUNE 20, 2022

While that popularity has generated excitement about the prospect of these dining room-less restaurants, it's important to remember that ghost kitchens aren't an easy thing to pull off. A ghost kitchen (also known as a delivery-only restaurant, cloud kitchen, or dark kitchen) is a restaurant that is solely focused on cooking to-go meals.

Front of House 435

Front of House Food Truck Back of House Social Media 435

Modern Restaurant Management

JULY 28, 2022

Customer data is only one segment of the information you need for good sales insights, marketing information, and business analytics. Some great examples for restaurants are: How often the customer orders. What the customer orders. Which of your locations the customer orders from most. What the customer orders.

Loyalty Program 208

Loyalty Program Mobile Ordering Email Marketing Online Ordering 208

Modern Restaurant Management

OCTOBER 1, 2020

Many have started offering their menus on third-party delivery websites. Some have white-labeled those same delivery services for integration within their organizations, and others have built out programs for pick up or delivery entirely in house. Looking at the data proves much of what we already know.

Delivery 197

Delivery Loyalty Program Download Online Ordering 197

7 Shifts

MAY 1, 2020

However, pivoting your business model to takeout and delivery is not always the best—or only—option your restaurant has to boost sales during this time. With dine-in officially off the menu, we’re sharing a few options for restaurants to consider to pivot their business model during COVID-19. Alcohol delivery ??

FOH 364

FOH Online Ordering Delivery Food Supply 364

ChowNow

DECEMBER 2, 2020

When looking for ways to grow your sales, look no further than restaurant email marketing. Your customers expect to receive emails from you, whether it be for order confirmations, regular updates, or discounts. This makes email a great way to stay top of mind. Step 1: Build your email list.

Email Marketing 78

Email Marketing Marketing Online Ordering Social Media 78

Goliath Consulting

AUGUST 2, 2022

The restaurant industry saw a significant increase in delivery and takeout during the COVID-19 lockdown. However, most restaurants were still getting more delivery orders than ever. Restaurants found that ramping up their delivery services had mitigated some of their losses from in-person dining during 2020 and 2021.

Delivery 78

Delivery Online Ordering Food Website Management 78

7 Shifts

OCTOBER 9, 2020

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic.

Design 397

Design Social Media Mobile Ordering Online Ordering 397

Modern Restaurant Management

NOVEMBER 23, 2021

As colder temperatures creep in and consumer disposable income dips , demand for on-premises dining could start to wane. Today’s restaurant guests are more selective about their dining experiences, and boosting customer loyalty is crucial as restaurants shift into this next phase of service and look toward the holidays.

Loyalty Program 189

Loyalty Program Email Marketing Customer Experience Seasonal Menu 189

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Delivery and takeout options are endlessly accessible for most. It all starts with a great marketing plan. What is a restaurant marketing plan?

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

AUGUST 18, 2020

Traditional strategies for driving additional revenue in your restaurant such as new menus items, events, catering, or pop-ups have been displaced by changed consumer habits, regulatory guidelines, and dine-in restrictions. a bi-weekly email digest of the most important stories affecting restaurateurs right now.

Social Media 195

Social Media Email Marketing Online Ordering Website Management 195

7 Shifts

JANUARY 31, 2024

Restaurant managers also either oversee or directly respond to online reviews. Marketing & advertising It's your job to ensure the restaurant's seats are full, especially if you're not part of a massive franchise that benefits from corporate advertising. This wide-ranging responsibility is a lot, and it often leads to burnout.

Management 397

Management Management Kitchen Safety Front of House 397

7 Shifts

OCTOBER 23, 2020

Did you know that three in four customers will visit a restaurant's website before dining at that restaurant? In an era when enabling online ordering is essential to running a restaurant, having an online presence for your restaurant is critical. You don't even need to know how to code to use them!

Website Management 370

Website Management Online Ordering SEO Hiring 370

Goliath Consulting

SEPTEMBER 7, 2023

The real competition happens online, where attracting diners requires innovation, engagement, and a mouthwatering digital presence. In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. So: Regularly update your delivery menu.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

7 Shifts

DECEMBER 17, 2020

Customer retention is important because it measures how good your restaurant is at making your customers happy and bringing them back in the door (or ordering delivery). The basic information you should be collecting is first and last name, phone number, and email address. But how do you get people back in the door?

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

ChowNow

SEPTEMBER 30, 2020

When brainstorming restaurant marketing ideas, many restaurateurs seek out strategies that will help bring in new customers. The math is simple: more orders over time equals more sales. Marketing to your existing customers keeps your restaurant top of mind leading to increased order frequency and higher ticket sizes.

Loyalty Program 158

Loyalty Program Marketing Email Marketing Social Media 158

Modern Restaurant Management

DECEMBER 8, 2023

Don’t forget the uptick in pick-up and delivery orders as well. According to the National Restaurant Association survey, of those that were going to eat out at restaurants, 50 percent said they were planning on ordering takeout or delivery for a gathering at home during the holidays.

Food Supply 117

Food Supply Seasonal Menu Email Marketing Front of House 117

Modern Restaurant Management

FEBRUARY 9, 2021

Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 221

Marketing Email Marketing Website Management Social Media 221

Modern Restaurant Management

DECEMBER 5, 2022

Before the pandemic, many restaurants across the country experimented with contactless order and payment solutions but did so with a relative lack of urgency. Contactless payments have become the industry standard and the future of ordering and payment solutions for restaurants of all sizes.

Loyalty Program 225

Loyalty Program Mobile Ordering Employee Relations Customer Experience 225

Next Restaurants

JUNE 30, 2020

According to a report by marketing research firm Nielsen, there has been a 15% increase in social media app usage since the pandemic. So, save on your marketing budget and use social media marketing tools for best results on social media. . Takeout & Delivery is Paramount. Connect with Your Guests Online.

Social Media 163

Social Media Email Marketing Online Ordering Food Safety 163

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? Not sure where to start? Learn more.

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

Modern Restaurant Management

JUNE 29, 2023

A restaurant omnichannel strategy puts the customer at the center of the dining experience. Technology Has Leveled the Playing Field in Hospitality For many years, you had restaurants that did delivery and restaurants that didn't. 2020 fast-tracked the adoption of omnichannel for even the most traditional dine-in establishments.

Hospitality 88

Hospitality Loyalty Program Online Ordering Mobile Ordering 88

Restaurant Engine

JUNE 23, 2021

The pandemic presented an opportunity for restaurant delivery services. Did you know that more than 60% of consumers in the United States say they order food for delivery once a week? For most of your restaurant customers, delivery is an expected service. Yet, offering delivery can be expensive for restaurants.

Delivery 80

Delivery Online Ordering Loyalty Program Customer Service 80

Modern Restaurant Management

NOVEMBER 19, 2020

New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones.

Social Media 215

Social Media Online Ordering Coupons Advertising 215

ChowNow

JANUARY 6, 2021

Invest in the right online ordering platform. Online ordering became a vital lifeline for restaurants at the peak of the COVID-19 pandemic. Even long after the pandemic has ended, consumers will continue to use online ordering to patronize their favorite restaurant. Keep delivery on the table.

2021 148

2021 Mobile Ordering Online Ordering Email Marketing 148

Modern Restaurant Management

OCTOBER 25, 2022

As our world becomes increasingly digitized- with the rise of food delivery services, QR Code Menus and online orders- it's more important than ever for restaurant owners and employees to become familiar with the latest threats to their business. Patrons can simply scan a QR code to view a menu, order, and pay.

Online Ordering 189

Online Ordering Website Management Social Media Mobile Ordering 189

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. Let me walk through a few of these changes. Be Driven by the Right Data.

Marketing 203

Marketing Email Marketing Loyalty Program Point of Sale 203

Modern Restaurant Management

DECEMBER 30, 2020

The arrival of colder weather probably means the end of outdoor dining in many parts of the country. Still, survey data from the National Restaurant Association offers hope that many diners will maintain current on-premises (outside dining) habits through the winter. Marketing Moves to Make Now. The end is now in sight.

Loyalty Program 216

Loyalty Program Email Marketing Online Ordering Employee Relations 216

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. That they can get coronavirus from someone sitting next to them while dining. Basant Baruah, Senior Content Marketer, Beaconstac.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Modern Restaurant Management

DECEMBER 21, 2020

Restaurant marketing strategy, design, and internal systems will evolve for independents and chains alike in the coming year. In 2021, restaurant marketing strategy, restaurant design, and internal systems—for independents and chains alike—will evolve, and technology and robotics will become commonplace.

2021 191

2021 Email Marketing Online Ordering Advertising 191

Modern Restaurant Management

DECEMBER 28, 2020

Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. One, the new normal will become the old normal, and a takeout- and delivery-first model will become the standard in the restaurant industry. Here are their responses. To read part one, click here.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Cheetah

APRIL 23, 2021

In this fourth and final chapter of the Ghost Kitchen 101 series we look at the marketing strategies that empower ghost kitchen brands, help increase their online visibility and enable them to crush the competition. The only arena where virtual restaurant brands can compete over visibility is online. Reading Time: 6 minutes.

Email Marketing 148

Email Marketing Social Media Online Ordering Customer Experience 148

Modern Restaurant Management

DECEMBER 21, 2020

From the very beginning we worked to attract loyal guests seeking an authentic, family dining experience. With restaurant dining rooms closing unexpectedly and inconsistently from market to market, the industry realized the ability to communicate frequently and rapidly to their customers is critical. Shasta, California.

2020 180

2020 Online Ordering Fast Casual Point of Sale 180

Modern Restaurant Management

JANUARY 19, 2022

For most successful brands, the way out is clear: become more digital, become more data-driven, operate more efficiently, move the marketing needle. But travel to the same establishment’s suburban or rural locations, and you’ll find counter-based ordering, guests dining in and fully open dining room.

Food Supply 199

Food Supply Restaurant Law Email Marketing Mobile Ordering 199

ChowNow

FEBRUARY 12, 2021

Now more than ever, it’s important for local restaurants to establish an online presence. In fact, 80 percent of consumers rely on digital tools like an easy-to-use website and online ordering system , as motivating factors in deciding where they’ll dine. Engage with customers using Business Posts.

Email Marketing 148

Email Marketing Online Ordering Social Media Customer Service 148

Modern Restaurant Management

DECEMBER 3, 2020

Many restaurants have had to alter how they serve customers, and some have had to close their indoor dining and become creative with extending patio season. As well, eGift cards are a flexible option for those who are choosing to do their holiday shopping online this year. Get Social with Digital Marketing. Promo Cards.

Loyalty Program 215

Loyalty Program Seasonal Menu Social Media Email Marketing 215