Modern Restaurant Management

OCTOBER 10, 2023

It's about consistently delivering top-notch quality, exceptional service, and an unforgettable experience. Moreover, as the hospitality sector becomes increasingly competitive, tapping into the nuanced aspects of customer behavior becomes necessary. For franchise owners, maintaining uniform excellence across all outlets is key.

Loyalty Program 194

Loyalty Program Franchise Franchising Social Media 194

Modern Restaurant Management

JANUARY 24, 2024

To capitalize on this momentum, here’s how to use QR codes as part of your recipe for creating brand awareness and improving customer experience. Spice Up Your Social Media Presence Want to connect with your patrons in the digital age? Include social media in your digital marketing strategy.

Loyalty Program 197

Loyalty Program Social Media Coupons Customer Experience 197

Goliath Consulting

MARCH 15, 2022

Why you should consider adding a loyalty program for your restaurant. Loyalty programs are an essential tool to have in a business. According to Gartner, 80% of future revenues come from 20% of your current customers. Loyalty programs work in different ways. Tips on Building Loyalty.

Loyalty Program 78

Loyalty Program Point of Sale Email Marketing Customer Service 78

Goliath Consulting

MARCH 15, 2022

Why you should consider adding a loyalty program for your restaurant. Loyalty programs are an essential tool to have in a business. According to Gartner, 80% of future revenues come from 20% of your current customers. Loyalty programs work in different ways. Tips on Building Loyalty.

Loyalty Program 78

Loyalty Program Point of Sale Email Marketing Customer Service 78

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Not convinced?

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

JANUARY 22, 2024

But precisely, how can you determine what customers want? How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? Businesses must remain ahead of the curve by checking all the correct boxes as customer tastes evolve at an unparalleled pace.

Loyalty Program 181

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 181

Modern Restaurant Management

JANUARY 18, 2021

As the world quickly came to a screeching halt in the early months of 2020, restaurants quickly accelerated an already existing shift towards digitalization to adapt to customers' new safety and priorities. Throughout 2021 and beyond, that answer will largely depend on how restaurants adjust their loyalty programs.

Loyalty Program 203

Loyalty Program Mobile Ordering Customer Experience Online Ordering 203

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

DECEMBER 17, 2020

The ideal customer for your business is the one who comes back time and time again. When it comes to getting people in the door, it’s always easier to get someone back then to find brand-new customers. Retaining an existing customer is five times cheaper than acquiring a fresh face. How to measure customer retention.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Modern Restaurant Management

NOVEMBER 19, 2021

With all the challenges on your plate, implementing a robust marketing plan might not be on your radar. However, taking steps to increase your loyal customer base will ensure your restaurant flourishes during this difficult season. Here are a few unique marketing ideas designed to boost customer traffic and develop loyal customers.

Marketing 189

Marketing Loyalty Program Social Media Food Supply 189

Next Restaurants

MAY 8, 2024

This is a struggle for about 80% of restaurateurs worldwide, as they understand customer preferences and deal with higher food costs and fierce competition. From innovative marketing techniques to strategic menu optimization, these methods offer a roadmap for encouraging repeat business and feeling excited to welcome new customers.

Loyalty Program 78

Loyalty Program Social Media Point of Sale Online Ordering 78

The Restaurant Times

DECEMBER 17, 2021

Cafes and coffee shops across the world are discovering the power of social media. Since coffee shops need the in-person presence of customers to increase sales, they must develop a strong online presence to woo people and keep them coming back! Top Ways Coffee Shops Can Leverage Social Media.

Social Media 98

Social Media Loyalty Program Merchandise Point of Sale 98

Modern Restaurant Management

APRIL 15, 2024

One of the most important parts of being a successful restaurant manager is having the ability to hear their customers’ concerns. However, it can sometimes take time to get customers to respond to surveys they're given. Customers can be lost to boredom or quit halfway if a survey is too long.

Management 196

Management Management Loyalty Program Social Media 196

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

APRIL 16, 2024

A friend tells you a restaurant has bad service and gave her food poisoning. Responding to your customer reviews is essential to boosting multi-location businesses’ online reputations and increasing customer loyalty. They’re also on social media accounts commenting on photos and videos, as well as posting their own.

Social Media 110

Social Media Loyalty Program Online Ordering Customer Service 110

Modern Restaurant Management

JUNE 20, 2023

So, how do you attract more customers to your restaurant in the competitive market? One way to do this is by building social proof. Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. How do you build social proof for your restaurant business?

Social Media 203

Social Media Email Marketing SEO Consumer Goods 203

Modern Restaurant Management

JANUARY 8, 2024

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. Read the first part, here. For the second part, click here.

2024 215

2024 Loyalty Program Cash Management Customer Experience 215

Modern Restaurant Management

MAY 17, 2023

Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious. Restaurants should keep menus, hours, and branding consistent across multiple platforms to increase visibility amongst a wider range of customers while avoiding confusion.

Loyalty Program 189

Loyalty Program Mobile Ordering Social Media Customer Experience 189

Bingage

MAY 6, 2023

In the fast-paced digital world, we live in today, running an e-commerce store on Shopify or any other platform requires careful attention to numerous aspects, including customer acquisition and retention. As a business owner, you know that your customers are the true heroes of your enterprise. Yes, that’s right!

Loyalty Program 52

Loyalty Program Email Marketing Point of Sale Customer Service 52

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

Modern Restaurant Management

AUGUST 8, 2022

But one thing is a universal truth: Without customers at your tables you will fail. Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. According to Cisco, 96 percent of customers prefer a business that offers free WiFi.

Loyalty Program 187

Loyalty Program Social Media Email Marketing Point of Sale 187

Modern Restaurant Management

JANUARY 12, 2022

Brands that have shifted to a more customer-centric approach have an understanding of loyalty as being earned and not sold. Loyalty programs are commonplace today, a necessity and important part of restaurant marketing strategy. What do these programs provide to an organization? Suzi Tripp.

Loyalty Program 217

Loyalty Program Customer Experience Social Media Online Ordering 217

Sling

MAY 9, 2021

One of the best ways to keep customers coming back to sample your fare is to implement restaurant loyalty programs into your workflow. In this article, the restaurant-management experts at Sling discuss some of the best ideas and give you tips for making your restaurant loyalty program great. 1) Loyalty Points.

Loyalty Program 78

Loyalty Program FOH Customer Service Website Management 78

Open for Business

APRIL 9, 2024

Loyalty is more than a frequent guest punch card or a points-based rewards program in the restaurant world. That’s the definition of loyalty. So why does loyalty matter so much to restaurants? Developing an effective loyalty program that encourages guests to return to your restaurant takes time and effort.

Loyalty Program 78

Loyalty Program Social Media Email Marketing Point of Sale 78

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Quick links What is evangelism marketing and word-of-mouth marketing?

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

SpotOn

MAY 13, 2024

As the summer season approaches, bringing with it longer days and warmer weather, restaurants have a golden opportunity to welcome waves of customers looking for memorable dining experiences.  Lean into marketing Summer brings a shift in consumer behavior and preferences. We can help.

Seasonal Menu 98

Seasonal Menu Outdoor Email Marketing Loyalty Program 98

Modern Restaurant Management

JUNE 12, 2023

For restaurant owners or franchise managers, the importance of brand purpose and social responsibility can’t be overstated, especially when attracting the Gen Z demographic. This tech-savvy, socially conscious generation has distinct preferences and values that can significantly shape the success of your establishment.

Social Media 167

Social Media Loyalty Program Communication Sustainability 167

Modern Restaurant Management

JULY 12, 2022

With deep roots in the restaurant industry, we’ve worked with our clients to test a number of strategies to take on Restaurant Week as an opportunity to attract new customers. The best solutions always put the focus on providing a fulfilling end-to-end experience for both your your customers and your staff.

Loyalty Program 223

Loyalty Program Online Ordering Point of Sale Customer Experience 223

Bingage

MARCH 18, 2023

What is it that allows a customer to keep coming back to back for more? However, If you’ve visited back the place/store/brand for the second, fourth, or fifth time to purchase then the brand has a good customer retention marketing strategy. What is Customer Retention? Do you know why? What’s the reason?

Loyalty Program 98

Loyalty Program Social Media Email Marketing Customer Service 98

Modern Restaurant Management

JANUARY 15, 2021

If you have not put in a takeout or delivery program, it's not too late. If you do not have sufficient staff to deliver food, then you can partner with a third-party food delivery service. This way, your customers can satiate their cravings for your specialty meals from the comfort of their homes. Rewards and Offers.

Loyalty Program 211

Loyalty Program Social Media Food Safety Fine Dining 211

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

JUNE 10, 2020

All these restaurants needed to market these options — especially since these were completely new for many higher-end restaurants— to their existing customers. In marketing, we actually have a tactic called “agile marketing” which allows businesses of all kinds to react and quickly adapt to sudden change.

Marketing 197

Marketing Social Media Email Marketing Loyalty Program 197

Modern Restaurant Management

JULY 13, 2022

Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. Text and online ordering and self-service kiosks enabled with contactless payments became mainstays in franchises. Marketing.

Franchise 214

Franchise Franchising Operations Loyalty Program 214

Bingage

JULY 21, 2022

You need to make sure your restaurant is as festive as possible this time of year—and that means catering to the needs of your customers. To help you make the most of the festive season, here we are sharing easy yet unique Raksha Bandhan marketing ideas for restaurants – 1. SMS Marketing: Send Rakhi Special Wishes to Customers.

Marketing 98

Marketing Loyalty Program Social Media Seasonal Menu 98

Lavu

FEBRUARY 21, 2020

One of the biggest challenges that restaurants face is obtaining and retaining customers. This calls for restaurants to be creative on what they offer their customers. Gift cards, loyalty benefits, and customer reviews are some of the most effective ways of attracting and retaining customers.

Loyalty Program 78

Loyalty Program Point of Sale Website Management Customer Experience 78

Modern Restaurant Management

AUGUST 19, 2022

New mover marketing. One surefire way to help your restaurant stand out is to incorporate a new mover marketing program to capture new residents before they form loyalties with the competition. As part of my company’s new mover marketing program, we send a Welcome Package filled with proven offers to new residents.

Franchise 197

Franchise Franchising Social Media Loyalty Program 197

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. The rest of our restaurants are in food courts, requiring different marketing strategies.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98