7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Did you know that over 35% of restaurant customers in the U.S.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

Modern Restaurant Management

APRIL 15, 2024

Restaurant managers balance several responsibilities while taking care of staff and guest needs. One of the most important parts of being a successful restaurant manager is having the ability to hear their customers’ concerns. However, it can sometimes take time to get customers to respond to surveys they're given.

Management 196

Management Management Loyalty Program Social Media 196

Modern Restaurant Management

OCTOBER 4, 2021

Whether you’re handling marketing for a chain restaurant, or just trying to heighten the visibility of your own local mom and pop diner, here are seven pro tips for restaurant marketing that will give your eating establishment a much-needed boost. Manage Social Media. Accurate Brand Personality Representation.

Marketing 189

Marketing Loyalty Program Social Media Online Ordering 189

Modern Restaurant Management

APRIL 10, 2024

The restaurant equity market also showed signs of recovery, with healthy market debuts from Cava and Dutch Bros. While factors such as convenience impact that decision, the experience of dining out is important. In 2024, restaurants should make the dining-out experience worth the price tag. Coffee in 2023.

2024 196

2024 2023 Loyalty Program Point of Sale 196

Modern Restaurant Management

JANUARY 12, 2022

Brands that have shifted to a more customer-centric approach have an understanding of loyalty as being earned and not sold. Loyalty programs are commonplace today, a necessity and important part of restaurant marketing strategy. What do these programs provide to an organization? Suzi Tripp.

Loyalty Program 217

Loyalty Program Customer Experience Social Media Online Ordering 217

7 Shifts

DECEMBER 17, 2020

The ideal customer for your business is the one who comes back time and time again. When it comes to getting people in the door, it’s always easier to get someone back then to find brand-new customers. Retaining an existing customer is five times cheaper than acquiring a fresh face. How to measure customer retention.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Lavu

FEBRUARY 21, 2020

One of the biggest challenges that restaurants face is obtaining and retaining customers. This calls for restaurants to be creative on what they offer their customers. Gift cards, loyalty benefits, and customer reviews are some of the most effective ways of attracting and retaining customers.

Loyalty Program 78

Loyalty Program Point of Sale Website Management Customer Experience 78

The Restaurant Times

SEPTEMBER 22, 2021

As a restaurant owner, you understand how critical it is to keep customers coming in through your doors. You have to have loyal customers that love your food even if a pandemic hits the world. Building brand loyalty when starting a new restaurant can save you money and increase your total profitability. Offer Loyalty Points .

Loyalty Program 52

Loyalty Program Social Media POS Email Marketing 52

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

JANUARY 31, 2024

To delve more into the results, Modern Restaurant Management (MRM) magazine reached out to Matt Zibell, VP Technology at TouchBistro. I think I was most surprised by the fact that 72 percent of FSR operators said they had a dedicated website – I thought this would be higher. What results did you find surprising and why?

2024 203

2024 Online Ordering Website Management 2023 203

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Quick links What is evangelism marketing and word-of-mouth marketing?

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Modern Restaurant Management

NOVEMBER 15, 2023

One surprising finding from the report was that, even with the popularity of online shopping and digital experiences, ordering in-person to carry out ranked as the top choice across all generations. However, Millennials were also more likely to cite loyalty points and special offers as a reason for using this option.

Loyalty Program 110

Loyalty Program Mobile Ordering Website Management Online Ordering 110

7 Shifts

AUGUST 18, 2021

You may serve the best food on the block, but if your restaurant doesn't match its dishes with plausible customer service, your customers may never come back. That's why it's important to provide an outstanding dining experience from the second your customer's enter your restaurant, till the moment they leave.

Customer Service 369

Customer Service Customer Experience Online Ordering Loyalty Program 369

Modern Restaurant Management

MARCH 16, 2023

The restaurant industry is an increasingly competitive market. And more restaurant owners are searching for ways to encourage repeat customers and successfully grow their businesses. Music can help restaurants strengthen relationships with their customers and build loyalty.

License 189

License Loyalty Program Customer Experience Customer Service 189

Bingage

MAY 24, 2022

It’s no secret that the customer experience is one of the most important parts of running a restaurant. If you don’t have happy customers, they won’t come back! There is a gap between customers and business. The problem is there are lacking in customer engagement. It’s pretty simple math.

Customer Experience 52

Customer Experience Email Marketing Loyalty Program Demo 52

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 1) Produce A Food-Prep Video.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Lavu

SEPTEMBER 29, 2023

Some owners have had to take on multiple roles themselves or hire unqualified staff, affecting the quality of service and customer experience. Some have involved staffing agencies, increased wages, offered signing bonuses, or implemented referral programs to attract new employees in the service industry.

Loyalty Program 166

Loyalty Program Front of House Mobile Ordering Customer Service 166

Bingage

FEBRUARY 1, 2021

Let us start with the introduction part, Bingage is an AI-enabled CRM for Restaurant helps to boost customer retention, customer engagement & ROI of a restaurant. It’s tough for restaurateurs to manage every aspect of the business such as employees, service, marketing, finance and much more. Personalised Marketing.

Marketing 105

Marketing Loyalty Program Demo Website Management 105

Embrace the Suck

MAY 14, 2023

In my years of experience both as a restaurant consultant and a restaurant owner, I've observed the industry from multiple angles. This recipe of deficiency, when left to simmer, becomes a potent brew of dissatisfaction and disengagement, both among staff and customers. And much like a bad dish, it's tough to swallow.

Leadership 221

Leadership Customer Service Loyalty Program Customer Experience 221

7 Shifts

JANUARY 20, 2023

This means big business for restaurants, and a surge in customers and sales. While some restaurants may see a decrease in business on Super Bowl Sunday due to the game being televised, many others see it as an opportunity to bring in more customers. It's hard enough to manage a higher workload without delivery.

Specials 195

Specials 2023 Social Media Email Marketing 195

Sling

AUGUST 30, 2021

At first glance, hospital marketing (or HM for short) may seem like a job reserved for hotels and resorts. In reality, hospitality marketing is essential for the success of all businesses that provide goods and services to the general public. What Is Hospitality Marketing? Why Is Hospitality Marketing Important?

Hospitality 78

Hospitality Marketing Website Management Customer Experience 78

Chowly

FEBRUARY 23, 2024

Overview In 2023, small restaurant owners faced challenges but stayed strong, supported by loyal customers and robust spending. The restaurant industry’s optimism rests on customer loyalty, with 9 in 10 consumers considering dining out an essential lifestyle choice. Learn about Digital Marketing that's done-for-you.

2024 96

2024 Loyalty Program 2023 Point of Sale 96

Modern Restaurant Management

APRIL 17, 2023

Here are the latest tech solutions that will allow to increase transparency and productivity of the highly developed and rapidly changing F&B market. Mobile Order Applications Mobile smart order apps for waiters help to speed up the service and manage the orders right at the guest’s table.

Mobile Ordering 207

Mobile Ordering Cash Management Online Ordering Front of House 207

Bingage

JANUARY 29, 2021

SMS marketing is one of the best restaurant marketing strategies to reach out to more customers, retain them. With CRM for the restaurant, it is easy to automate SMS marketing. You can read about personalised SMS marketing here. Bingage helps you to send automated SMS campaigns to customers.

Customer Experience 52

Customer Experience Email Marketing Demo Loyalty Program 52

Modern Restaurant Management

FEBRUARY 2, 2022

Meanwhile, operators get the opportunity to grow their customer databases and turn new customers into loyal regulars. Thankfully, using the right technology the right way can help you do more with less to elevate your guest experience and improve profit margins. Here is your 2022 guide for a successful Restaurant Week.

Loyalty Program 197

Loyalty Program Online Ordering Social Media Mobile Ordering 197

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing. It doesn’t.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Bingage

JANUARY 29, 2021

It’s no secret that the customer experience is one of the most important parts of running a restaurant. If you don’t have happy customers, they won’t come back! A common complaint among restaurant owners is that customers don’t feel like they’re getting enough attention. How does it work?

Customer Experience 52

Customer Experience Email Marketing Demo Loyalty Program 52

Lavu

MARCH 6, 2020

The success of a restaurant depends on the ability to attract and retain customers. To improve restaurant customer engagement and satisfaction, restaurant leverage should technology to offer better services. At the heart of restaurant technology for marketing is customer analytics. Customer Engagement.

Technology 78

Technology Marketing Loyalty Program Social Media 78

Next Restaurants

OCTOBER 9, 2019

Your point-of-sale (POS) system should evolve as your customer base transitions into more of a “cashless society.” Otherwise, you’ll miss out on a huge market and wind up with disappointed guests. Personalized experience Enhanced outreach. As a restaurant owner, customer satisfaction should be your number one priority.

Customer Experience 61

Customer Experience POS Mobile Ordering Point of Sale 61

Modern Restaurant Management

DECEMBER 28, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. The younger generations don’t just want great food, they expect memorable experiences.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

7 Shifts

JULY 16, 2021

In this guide, we'll go through everything you need to open a new coffee shop, from market research to buying coffee to hiring the best team. Research the Market. Market and Promote the Opening. Below is a list of the potential coffee shop concepts to think about when conducting your market research. Research the Market.

License 459

License Hiring Equipment Point of Sale 459

Future Food

SEPTEMBER 6, 2023

For retail centre management and F&B operators, this scenario presents a partnership opportunity to plan and implement strategies to adapt to new consumer F&B spending patterns and continue to drive visitation, overall spend and maintain or increase asset value.

Hospitality 78

Hospitality Loyalty Program Retail Food 78

Future Food

SEPTEMBER 4, 2023

For shopping centre management and F&B operators, this scenario presents a partnership opportunity to plan and implement strategies to adapt to new consumer F&B spending patterns and continue to drive visitation, overall spend and maintain or increase asset value.

Hospitality 78

Hospitality Loyalty Program Fast Casual Food 78

Focus POS

NOVEMBER 19, 2019

You pour countless hours into crafting the perfect menu, creating the perfect ambiance, and training your staff for the perfect guest experience at your restaurant. But if you haven’t developed a strong restaurant marketing strategy to build your customer base, all that work could be for nothing. Prioritize Local SEO.

2020 74

2020 Marketing Loyalty Program Email Marketing 74

Restaurant Engine

JUNE 22, 2022

A POS is really worth it because it lets your customers take ownership of their payment options. With the global point of sale (POS) market growing at exponential rates , you may be wondering if a POS system is really worth the investment for your restaurant. A POS system helps you manage orders and take payment with ease.

POS 111

POS Point of Sale Mobile Ordering Cash Management 111

The Rail

NOVEMBER 10, 2023

By Viktoria Arsenteva, Contributor In the hyper-competitive restaurant industry, effective marketing can be the difference between a bustling dining room and a quiet one. Are they families looking for a cozy dining experience, or Millennials seeking the latest gastronomic trend? Invest in professional food photography.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59