Remove Coupons Remove Mobile Ordering Remove Travel
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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

“With almost 40 million alcoholic drinks sold weekly in America’s casual dining chains, small $ gains per beverage order can very quickly add up to some serious revenue gains. The Appeal of Coupons and Discounts. Coupons and discounts are also driving consumers to discover new businesses.

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How QSR Brands Can Best Position Themselves for Non-Traditional Expansion

Modern Restaurant Management

As travel and leisure activities continue to rebound from the impact of the COVID-19 pandemic, quick-service restaurant (QSR) brands like ours have a unique opportunity to position themselves for growth in non-traditional venues like airports, casinos, college campuses, sports stadiums and other travel centers.

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Deals Over Disses: QSR Marketing Post-COVID

Modern Restaurant Management

88 percent of consumers are cooking more meals at home since stay-at-home orders went into effect in March. 88 percent of consumers are cooking more meals at home since stay-at-home orders went into effect in March. Mobile advance ordering will become normative, as well as alerting local customers to restaurant openings and any deals.

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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

Forty percent of those surveyed in the US and 39 percent in the UK said they would feel safer if they could view the menu from their mobile device, while 35 percent in the US versus 31 percent in the UK would like to be able to pay in the same manner. The US and UK also varied on how they wanted to retrieve take-out orders.

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How Consumers Engage with QSRs

Modern Restaurant Management

households eating out or ordering food more frequently, according to a TransUnion report that details consumer attitudes and behaviors when engaging with QSRs. For more than half of consumers (58 percent), that amounts to dining out or ordering once or twice per week and spending less than $150 per week.

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Takeout For Good and Menus Go Tech

Modern Restaurant Management

With thousands of restaurants forced to close their dining rooms, and millions of Americans facing sudden unemployment, GroupRaise saw an opportunity to mobilize its 10,000+ restaurant partners along with their communities to offer those who are able a chance to support both local business and food distribution to at-risk families.

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MRM Research Roundup: Coronavirus Stats and More

Modern Restaurant Management

17 percent said they were just avoiding dining-in (opting to pick-up or have food delivered), with 10 percent appearing to lean toward Ordering for Pickup only. Rakuten Ready’s ROI Study found that most consumers thought ordering in person or using the drive-thru would be fastest. Faster than order in person at Taco Bell.