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Menu Prices Are Rising, But Loyalty Programs Can Help Restaurants Stay Ahead

Modern Restaurant Management

A recent Bluedot survey of just over 1,500 American consumers found that nearly two-thirds (63 percent) of participants indicated they have ordered from or visited restaurants less due to higher prices. Rewards for Loyalty. Many restaurants woo diners by offering them incentives in the form of rewards for their loyalty.

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MRM Research Roundup: End-of-September 2021 Edition

Modern Restaurant Management

The new report captures a steady rise in mobile ordering, reinforcing the critical importance of mobile initiatives for restaurant brands. According to the data, consumers deleted restaurant apps if menu items were missing or if there was limited ability to customize orders. Mobile orders are on the rise.

2021 171
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MRM Research Roundup: End-of-May 2021 Edition

Modern Restaurant Management

Throughout subsequent waves of the pandemic, the reports explored the growth of off-premise strategies including the spike in mobile apps and, more recently, captured softening safety concerns among consumers when they began favoring shorter wait times over safety protocols. Order accuracy and speed top list of what consumers want.

2021 190
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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

Forty percent of those surveyed in the US and 39 percent in the UK said they would feel safer if they could view the menu from their mobile device, while 35 percent in the US versus 31 percent in the UK would like to be able to pay in the same manner. The US and UK also varied on how they wanted to retrieve take-out orders.

2020 198
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Not Just a Trend: The Restaurant Loyalty App

Lavu

While it may seem like just another trend it’s really the next best thing for expanding your customer base and building customer loyalty. How to Build a Loyalty Program. If you don’t already have a loyalty program started, you’ll need to think about the following while considering an app: know your customer base.

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Deals Over Disses: QSR Marketing Post-COVID

Modern Restaurant Management

88 percent of consumers are cooking more meals at home since stay-at-home orders went into effect in March. 88 percent of consumers are cooking more meals at home since stay-at-home orders went into effect in March. Mobile advance ordering will become normative, as well as alerting local customers to restaurant openings and any deals.

Marketing 177
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How to Get Started With Restaurant Email Marketing

Touch Bistro

Many Email Service Providers (ESPs) have made it incredibly easy to create and send email campaigns with mobile-friendly email templates, drag-and-drop builders, marketing automation, and more. Download Now. As a result, the brand’s emails feature fun graphic designs, casual language, and news about the restaurant growler program.