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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. With the continued uncertainty of the current macroeconomic climate, brands must find ways to reduce marketing spend while driving more value from their customer base.

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Restaurant Loyalty Programs to Boost Revenues

Cheetah

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. The goal of restaurant loyalty programs is to incentivize customers to purchase from the establishment regularly.

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Ultimate Restaurant Website Design Guide for Beginners

7 Shifts

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Online ordering - Ditto.

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4th of July Specials for Restaurants: Promotions and Ideas for 2021

Touch Bistro

With orders expected to surge on July 4th, make sure you have the right equipment and restaurant technology to safely accommodate big groups or process more online orders. A mobile POS that you can take tableside to capture customer orders. . Equipment and Technology.

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MRM Research Roundup: Mid-April 2020 Edition

Modern Restaurant Management

Limited-service restaurants (those in quick service and fast casual) had a sharp acceleration in their guest check growth, as consumers likely shifted to larger off-premise orders to feed multiple people at home. Full-Service Restaurants Hit Hardest by the Crisis. Engaging Customers During COVID-19.

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31 Restaurant Marketing Ideas for 2021

Touch Bistro

In order to make sure customers remember your restaurant long after they’ve dined with you, it’s important to define your brand identity. This refers to the tone and language you use when communicating with customers. and adding a reservation or online ordering widget. Define Your Brand Identity. Wix, Squarespace, etc.),

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5 Restaurant Loyalty Program Ideas to Reward Customers

Touch Bistro

In an industry that’s so closely tied to fluctuations in the economy and consumer behavior, restaurants depend on customer loyalty for survival. If you’re looking for inspiration for how to structure your customer loyalty program, you’ve come to the right place. A restaurant loyalty program plays a major role in customer retention.