article thumbnail

The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. With the continued uncertainty of the current macroeconomic climate, brands must find ways to reduce marketing spend while driving more value from their customer base.

article thumbnail

Restaurant Loyalty Programs to Boost Revenues

Cheetah

In response, we’re now seeing yet another evolution into modernized and technically savvy loyalty programs as an attempt to gain new customers and hold on to existing ones. . The goal of restaurant loyalty programs is to incentivize customers to purchase from the establishment regularly. Benefits of Restaurant Loyalty Programs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Ultimate Restaurant Website Design Guide for Beginners

7 Shifts

After all, intuitive design and up-to-date information can turn a website visitor into a paying customer. Add photos and videos to show customers what they can expect. Share press and customer reviews for external validation. Allow customers to place takeout and delivery orders through your website.

Design 397
article thumbnail

4th of July Specials for Restaurants: Promotions and Ideas for 2021

Touch Bistro

A mobile POS that you can take tableside to capture customer orders. . For example, customers will typically hover their card or phone over the card reader when paying for seamless payment. This gives you enough time to prepare and customers time to make plans around visiting your restaurant. Consider Live Entertainment.

Specials 111
article thumbnail

MRM Research Roundup: Mid-April 2020 Edition

Modern Restaurant Management

Limited-service restaurants (those in quick service and fast casual) had a sharp acceleration in their guest check growth, as consumers likely shifted to larger off-premise orders to feed multiple people at home. Full-Service Restaurants Hit Hardest by the Crisis. Engaging Customers During COVID-19.

2020 196
article thumbnail

Restaurant Branding: How To Build Your Restaurant Brand

Restaurant Clicks

Follow our guide on How To Build Your Restaurant Brand and learn how to present the best version of your restaurant to your customers! Merchandise. It may seem silly at first, but it’s important to know how your customer thinks so that you can best suit their needs. What unique service do you provide? Visual Branding.

article thumbnail

5 Restaurant Loyalty Program Ideas to Reward Customers

Touch Bistro

In an industry that’s so closely tied to fluctuations in the economy and consumer behavior, restaurants depend on customer loyalty for survival. If you’re looking for inspiration for how to structure your customer loyalty program, you’ve come to the right place. A restaurant loyalty program plays a major role in customer retention.