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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. With the continued uncertainty of the current macroeconomic climate, brands must find ways to reduce marketing spend while driving more value from their customer base.

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MRM Research Roundup: Mid-April 2020 Edition

Modern Restaurant Management

Limited-service restaurants (those in quick service and fast casual) had a sharp acceleration in their guest check growth, as consumers likely shifted to larger off-premise orders to feed multiple people at home. Full-Service Restaurants Hit Hardest by the Crisis. Engaging Customers During COVID-19.

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4th of July Specials for Restaurants: Promotions and Ideas for 2021

Touch Bistro

Conversely, if your restaurant is more casual, diners may be more willing to go completely red, white, and blue for the day. A mobile POS that you can take tableside to capture customer orders. . For example, customers will typically hover their card or phone over the card reader when paying for seamless payment.

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MRM Franchise Feed: Krystal Refranchising and Pieology in China

Modern Restaurant Management

We now want to bring this elevated experience to our customers across our footprint." Leveraging TZG’s deep experience and Pieology’s strategy and high-quality product offering, we’ll be able to create a unique market entry experience for our local customers and bring make your own pizza to life across China.”