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Day-to-day demands – coupled with all of the FOH and BOH duties – can be simply too overwhelming for many small restaurant owners. Customer communications – Email and Text. Most simply do not have the time needed to research digital marketing strategies, let alone implement them.
By improving customer loyalty and increasing revenue through the smart use of technology from the public-facing part of the business all the way to the back-of-house prep, sourcing, and staffing. Source More Smartly by Linking FOH to the BOH. Don’t Confuse Customer Communications with Customer Loyalty.
Do you have delivery drivers who you could hire, or would your FOH staff take on this role for extra pay? You can point your restaurant staff towards monetary relief programs offered by the government and other organizations to help them stay afloat if your business closes. How to communicate your COVID-19 restaurant closure.
Fourth, the Internet and its many apps, online reviews, and socially viral communication speeds will continue to disrupt restaurant industry traffic, revenues, brands, and survivability even more over the next decade. This is already creating major shifts in customer discovery, loyalty, and relationship. Reduce theft.
Given the nature of how restaurants operate —with complex systems in the FOH and BOH —ensuring that receive orders, collect payment, and pay teams—here are numerous areas of the business that could be breached. The report also noted the use of keyloggers, which are programs designed to capture the keys struck on a keyboard.
Digital systems also give employees more autonomy and better tools for communicating their availability, which tends to increase engagement. Better team communication: Say goodbye to endless text threads, email chains, and whatever other inefficient methods your team uses to negotiate schedules.
One of the best ways to keep customers coming back to sample your fare is to implement restaurant loyaltyprograms into your workflow. In this article, the restaurant-management experts at Sling discuss some of the best ideas and give you tips for making your restaurant loyaltyprogram great. What Is Customer Loyalty?
The back of the house supports the front of the house (FOH), enabling the customer-facing team to focus on serving a memorable experience. In this article, we explore the key differences between the front and back of the house in a restaurant and discuss the best ways to integrate FOH and BOH operations.
Focus on working on your people skills, the way you communicate, and your leadership style. But as businesses go online, a good security program will also address (and help prevent) the theft of valuable digital information from restaurant computers. Here’s how to achieve that. Here’s how to achieve that. The Sling app can help.
But what makes for an effective restaurant social media marketing program? Hiring a social media marketing manager can take a lot of the burden off the FOH/BOH managers — or management in general — and give them more time to focus on perfecting the day-to-day operations of the business. Tips For Restaurant Social Media Marketing.
A well-designed restaurant website is the cornerstone of this online presence and can serve to both attract new customers and build loyalty in existing customers. And what better way to greet website visitors than with a warm and inviting image that communicates the story of your business. That’s the holy grail of restaurant marketing.
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Management can easily schedule shifts, while servers can take orders, process payments, and easily communicate, and customers can enjoy the smooth process. Front-of-house (FOH) management. Enhances Employee Communication: Restaurant management software enhances communication among the employees. Employee scheduling.
Platform – Build a Reliable Tech Ecosystem Your restaurant kitchen software should be part of your overall ecosystem linking seamlessly with front-of-house (FOH) systems – reservations, ePOS, loyalty, and ordering tech – as well as accounting, payroll, and HR tech. Tick ’n Cook is an example of a kitchen display system.
Brands are now realizing they can no longer rely on paid media and traditional methods of communicating with customers. Online brands like Amazon long ago discovered the tremendous value of owning first-party data and being able to communicate easily and personalize messages and offers to customers.
Loyaltyprograms also matter: 65 percent of drive-thru users and over 60 percent of takeout and delivery users say membership affects where they order. The report explores the forces shaping guest loyalty in 2025. While loyalty check size growth is promising, it's important to understand what this number means.
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