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The Ultimate Guide To Restaurant Marketing: Strategies for Restaurant Operators In 2025

ChowNow

The right marketing strategy helps you get the most out of every dollar by increasing customer retention , boosting order volume, and encouraging repeat visits. Between online reservations, third-party delivery apps, and direct ordering from your website, digital interactions often happen before a guest ever steps through your doors.

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How to Find the Target Market for Your Restaurant

ChowNow

Key demographic factors to consider: Age: Are you catering to college students, young professionals, families, or retirees? Climate & Seasonality: Does the weather impact what people order or when they dine out? Online Ordering Behavior: Are they more likely to dine in, take out, or order for delivery?

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Restaurant Website Best Practices With Examples

ChowNow

If your site is clunky, hard to navigate, or missing basic features like a prominent online ordering button, your potential customer will bounce because diners have little to no tolerance for friction or confusion when theyre looking for food. 77% of diners visit a restaurants website before they dine in or order takeout or delivery.

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MRM Research Roundup: Experimentation, Valentine’s Vibe Shift, and Wine Cork Market

Modern Restaurant Management

This reflects the positive impact loyalty programs have on driving revenue, with 83 percent of restaurant leaders saying their loyalty program successfully drives up order or basket size, as well as repeat visits (82 percent) and return on investment (78 percent). An analysis of insurance claims processed in 2024 compared to 2023 shows a 4.4

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How to Attract More Guests to a Restaurant

The Restaurant Group

Are you catering to families, young professionals, or food enthusiasts? Ensure it’s easy to navigate and mobile-friendly. Optimize for Search Engines (SEO) Use relevant keywords and keep your content updated to climb the search engine ranks. Catering to these preferences makes everyone feel welcome.

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How to Make Your Restaurant Stand Out Online: Effective Website Strategies and Avoiding SEO Deception

Modern Restaurant Management

With the majority of online searches now conducted on mobile devices, having a mobile-responsive website is non-negotiable. To cater to the growing demand for convenience, consider integrating online ordering and reservation systems into your website. Beware of SEO providers who offer generic, one-size-fits-all solutions.

SEO
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Ultimate Restaurant Website Design Guide for Beginners

7 Shifts

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Online ordering - Ditto.