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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

Social media, SEO, and word-of-mouth are powerful tools for attracting new customers without spending a fortune. SEO (Search Engine Optimization): Optimizing your restaurant’s website for search helps people find you online. For fast-food restaurants, the average paid CAC is $27, while the average organic CAC is around $9.

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The Ultimate Guide To Restaurant Marketing: Strategies for Restaurant Operators In 2025

ChowNow

The industry is evolving fast, and simply relying on word-of-mouth or foot traffic isnt going to cut it. Everything from food to labor is getting more expensive, which means restaurant margins are tighter than ever. A casual brunch spot in a college town will attract a different crowd than a high-end steakhouse in a business district.

2025 195
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How To Write A Restaurant About Us Page Description With Examples

ChowNow

Establishes Trust with New and Returning Customers People want good food, but they love it even more when they know the personality behind the brand. Boosts SEO by Incorporating Relevant Keywords Including relevant keywords helps your restaurant website show up in local search results. Think of it as a snapshot, not a novel.

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How to Find the Target Market for Your Restaurant

ChowNow

Ask yourself: Dining Preferences: Do they prioritize health-conscious options, indulgent comfort food, or trendy dishes? Lifestyle Choices: Do they prefer fast, casual meals or long, social dining experiences? Customer Reviews & Feedback: Are guests raving about your food quality, or do they mention price as a key factor?

Marketing 195
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Simple Restaurant Marketing Plan for 2020 [PDF Template]

7 Shifts

Word of mouth is fantastic, but when it comes to scaling a restaurant or reopening after months of closure, you need to rely on more than just the possibility of a customer loving your food and telling their friends about it. Make all touchpoints of your restaurant feel like the cool, casual, fusion, or fine dining establishment it is.

Marketing 418
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The Pandemic Made Delivery a Necessity for Restaurants. What’s Next? 

Modern Restaurant Management

The National Restaurant Association’s State of the Industry Report found 46 percent of family-dining and fine-dining restaurants added delivery options between March and December 2020, along with 44 percent of casual-dining and fast-casual restaurants. So what’s next? Will these habits stick?

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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

Fatigued by cooking at home, consumers are anxious to dine at their favorite restaurants according to a new Oracle Food and Beverage study. Americans preferred to pick-up their food (38 percent US vs. 22 percent UK), while the UK preferred home-delivery (57 percent UK vs. 33 percent US). How Is Casual Dining Doing?

2020 493