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What is a loyalty program, and how can it work for your restaurant?

Open for Business

Loyalty programs gain popularity every year, but there’s nothing new about the practice of rewarding customers for their business. Loyalty programs have come a very long way since then, thanks in part to technology. Quick Links What is a brand loyalty program? What is the purpose of a loyalty program?

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Simple Customer Retention Strategy for Restaurants

7 Shifts

Customer retention is important because it measures how good your restaurant is at making your customers happy and bringing them back in the door (or ordering delivery). This applies to in-person asking as well as online forms. It’s essential that your restaurant’s social media presence is one that people want to follow.

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Simple Restaurant Marketing Plan for 2020 [PDF Template]

7 Shifts

There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book. What are they ordering? What are they wearing? Where are they going?

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7 Creative Digital Marketing Ideas for Restaurants

7 Shifts

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. The first thing you’re going to do is search online for a place that meets these criteria, right? A strong online brand isn’t just a nice-to-have—it’s a necessity.

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Six Ways Restaurants Can Drive Business Over the Holidays

Modern Restaurant Management

Between mid-shopping meals, family dinners, and work parties, restaurants prepare for their schedule to book up quickly. If you don’t already have a gift card program, now would be the time to launch one. As well, eGift cards are a flexible option for those who are choosing to do their holiday shopping online this year.

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Five Benefits of Outsourcing Your Restaurant’s Digital Marketing Efforts

Modern Restaurant Management

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. Think for a moment about your restaurant’s current online presence. Can they view your menu online?

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The Complete Guide to Creating a Winning Restaurant Newsletter (+Real Examples)

7 Shifts

When done right, email marketing works wonders—you stay top of mind and increase order values. Restaurants often use social media to target users. Increase online orders? Footer : share the links to your social profiles and website along with any legal disclaimers. One way to keep customers coming back?