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In a sector as vast as the restaurant industry, digital marketing becomes a critical tool to standing out among the crowd, especially as Q4 inches closer. Search Engine Optimization (or SEO) continues to be an incredibly important digital marketing tactic. The trick is knowing when you use one or the other…or both!
Many hoteliers and restaruanteurs have wondered what to do about their marketing, do they pause it, carry on, spend less, spend more? But the question remains, what should they do about marketing during a pandemic like coronavirus? What You Can Do with Your Marketing Budget. Conduct an internal audit of expenditure.
Raydiant’s “The State of AI in Restaurants” report found that 62 percent of restaurant leaders believe that AI offers a significant competitive advantage to restaurants that adopt it, with 67% feeling well-positioned to leverage AI for market differentiation.
Search engine results pages (SERPs) are an SEO term that refers to how well your website and web pages rank on Google. There are no cookie-cutter approaches to SEO. However, with that said, there are common SEO tasks that can be done to improve SEO. Ensure There Are No Technical SEO Errors.
Nearly half of your market depends on social media comments for their restaurant reviews. When your website has tons of quality backlinks, its SEO strategy gets a boost, and your pages start showing up on the first page of search results. The first step in every ORM strategy is to conduct a brand audit.
Modern Restaurant Management (MRM) magazine connected with Kim Lawton, founder and CEO of New York City-based marketing agency Enthuse to discuss social media accountability, safeguarding a brand, best practices and more. Lawton has 25 years of experiential operations and marketing experience spanning branded consumer products.
Local SEO isn’t just another marketing buzzwordit’s the digital equivalent of having your restaurant on the most visible intersection in the neighborhood. Our expertise in restaurant-specific local SEO has made them the go-to partner for businesses seeking to dominate their local digital landscape.
Let’s be honest - you’re a restaurant operator, not a marketing expert. However, with so much software on the market today, how do you know what to use and where to start? To help you out, we've listed some of the most used tools that even beginners in digital marketing can easily navigate.
One way to do this is to use specialist SEO tools, like SEMrush or Google Keyword Planner, to work out which words and phrases get the most search. This will be the foundation of the rest of your digital marketing strategy, so be sure to prioritise some of your resources on getting your website in order before making any other changes.
In the last episode, we discussed the best free Restaurant Marketing tools you can use to boost marketing campaigns for your restaurant. These are just the show notes for our Episode on Why your Restaurant needs marketing. The business plan is amazing but they don’t have a marketing plan to articulate it.
You want to analyze your foot traffic, demographics, and new markets. If it’s outdated, you may find your target market takes a pass on dining with you. Here’s how to execute your restaurant rebrand: Step #1: Audit Your Existing Brand Before you can decide what to change, look at what’s currently working and what isn’t.
This is the second part of our 2 part podcast series on Restaurant Marketing Technologies that many Restaurants use to grow their restaurant profitability. In the last episode, we talked about free and effective marketing tools you can utilize to boost your restaurant’s campaigns. Restaurant SEO. So that’s it.
Our approach combines technical optimization with proven local SEO strategies, specifically designed for the restaurant industry. Schedule your free digital presence audit by calling (800) 531-7091 or visiting webdiner.com/demo. It’s time to make sure they hear about you loud and clear.
Debra Murphy As I was working on my content audit , I came across a couple of posts on small business marketing trends for the years 2013 and 2014. Each trend became a marketing must-have for small businesses. 8 small business marketing trends essentials1. 8 small business marketing trends essentials1.
With his strong entrepreneurial spirit & effective marketing strategies, Vikas has created a strong brand appeal for TCR. So we thought of exploring the market because it was something that had not been tried and tested in the Indian market before. But we prefer setting up our own marketing team.
Platforms like FROLO (Free Online Ordering) help provide excellent customer experience to visitors and improve web traffic for merchants as it caters to the SEO requirements of these food businesses. This type of system serves the needs of consumers looking to order food online and gives merchants a platform to run marketing campaigns. .
With so many options available in the market, it can be a huge challenge to determine which one will fit the needs of your business. It also creates an audit trail that can be used to identify all processes and ensure the accuracy and completeness of the information. . Restaurant Technology for Marketing and Customer Engagement.
Improving search rankings and event leads for such a wide spread of locations requires a focused SEO strategy. . We performed a thorough audit of their site to identify any issues and see what pages they had before implementing our strategy. Do you need help developing a digital marketing plan for your restaurant? Our Strategy.
After auditing the client’s website, we put together an SEO strategy, focusing on private dining events. Our SEO strategy was implemented starting in June 2019 with great success. Need help with your restaurant marketing plan ? Our Strategy. Contact us today!
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