ChowNow

JULY 25, 2025

You’d never run your kitchen without knowing your food costs, so why would anyone run their marketing campaigns without knowing the return on investment? Too many restaurant operators pour time and money into marketing efforts, then cross their fingers and hope for the best. Here’s why it matters.

Marketing

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing

Perfect Daily Grind

JUNE 15, 2025

Current market challenges mean it’s never been harder to operate a coffee business – and this includes marketing and branding. High and volatile green coffee prices , along with increasing operational costs, are creating a more competitive market. Print and offline marketing remain crucial tools.

Marketing

ChowNow

MAY 2, 2025

Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. But just building an email list isnt enough. And heres the real advantage: email still outperforms social media when it comes to open rates, click-through rates, and return on investment.

Email Marketing

ChowNow

FEBRUARY 28, 2025

Leverage Automated Email Marketing ChowNows Automated Email Marketing helps your restaurant bring customers back and increase orders with minimal effort. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.

Ordering

Goliath Consulting

DECEMBER 3, 2024

Today, the Michelin Guide continues to explore new markets and broaden its global influence. This article delves into the guide’s past expansions and examines where it might go next. Challenges in New Markets Despite its success, the Michelin Guide faces challenges when entering new markets.

Marketing

ChowNow

FEBRUARY 28, 2025

In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.

2025

ChowNow

JANUARY 23, 2025

In this article, youre going to learn five restaurant customer retention strategies that will not only keep your current regulars happy but will also help you grow your repeat customer base. And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. Marketing = tons of your money.

2025

ChowNow

FEBRUARY 21, 2025

To learn how to get started with Google ordering, check out our article on How to Setup Google Ordering for Restaurants. Promote Online Ordering Through Social Media and Email Marketing On social media, showcase your food in a way that makes people crave it. Email marketing is another great way to stay top of mind.

Online Ordering

Restaurant Business

AUGUST 5, 2025

and increased in each of the chain’s biggest markets. The company has been using a combination of value offers, notably the McValue Menu, and marketing to get customers in the door. View All Articles by This Author Want breaking news at your fingertips? and internationally. and internationally. By Jonathan Maze on Aug.

Fast Casual

ChowNow

MAY 2, 2025

In this article, you will learn: What the data really says about how often restaurants fail The most common reasons behind restaurant failure and how to avoid them The strategies successful restaurants use to beat the odds Lets start with what the numbers actually say and what they dont. Create a buffer for unexpected expenses and slow times.

Email Marketing

ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.

Loyalty Program

ChowNow

FEBRUARY 28, 2025

In 2025, the US online food delivery market is expected to reach $424.9 With your own online ordering system, you can collect emails, send promotions , and encourage repeat business with reward programs or special discounts. You can gather emails, send personalized promotions, and build loyalty programs to encourage repeat business.

Online Ordering

ChowNow

FEBRUARY 21, 2025

In this article, you will learn: How to educate customers on why direct ordering matters Simple incentives to encourage direct orders Ways to streamline and promote your direct ordering system Lets explore the best ways to shift customer behavior and grow your direct ordering sales. But how do you get diners to change their habits?

Ordering

ChowNow

JUNE 12, 2025

In this article, you will learn: Tactics that increase restaurant check sizes without slowing down service How to boost restaurant sales through your own digital channels Proven ideas for driving repeat business from loyal and casual guests alike 1. Include direct links to your online ordering page in your bio, posts, and promotional emails.

Loyalty Program

7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. This way, you can attract the right customers at a lower cost.

Loyalty Program

ChowNow

APRIL 15, 2025

In this article, youll learn: The most important restaurant KPIs for restaurant profitability, efficiency, and growth How to calculate and benchmark major KPIs using simple formulas Practical tips for tracking KPIs without getting overwhelmed Lets start by breaking down what KPIs are, and why they require your attention.

Operations

ChowNow

FEBRUARY 13, 2025

In this article, you will learn: Why a website makes your restaurant more trustworthy and professional. Having complete control of your brands story is how you stand out in a congested market. Unlike third-party apps that keep order history and emails to themselves, your website lets you collect valuable customer information.

Social Media

ChowNow

MAY 30, 2025

A restaurant marketing strategy that works for a sports bar might fall flat at a vegan cafe. Restaurant Promotion Ideas Your Customers Will Love You dont need a full-fledged marketing team to pull off these promotions. Limited-time offers also give you content for social media, email, and your website.

Ordering

ChowNow

MAY 9, 2025

In this article, you will learn: The five most important restaurant costs to track and manage Easy strategies for controlling food costs and labor costs Tactics to save money without hurting your guest experience Lets start with the big picture and learn where your money is actually going. Scales ensure every dish is exactly the same.

Operations

ChowNow

FEBRUARY 7, 2025

In this article, youll learn simple, practical strategies to make it happenno awkward upselling or overcomplicated tactics required. For example, if you notice that a particular item is popular, you can promote it in marketing email campaigns to encourage more orders.

Ordering

ChowNow

JANUARY 30, 2025

Within this guide, youll discover proven strategies that help you stand out in a crowded market, captivate your ideal customers, and turn casual diners into lifelong regulars. The key is consistency across all customer touchpoints, from emails and your website to menus, marketing, and signage.

Email Marketing

ChowNow

MARCH 27, 2025

In this article, youll learn: The 10 KPIs for online food delivery every restaurant should monitor Why these metrics matter to your business How to track and improve them Lets dive into the KPIs that can make or break your online delivery strategy. What Impacts Order Volume?

Delivery

Restaurant Business

JULY 2, 2025

View All Articles by This Author Want breaking news at your fingertips? Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here. Get today’s need-to-know restaurant industry intelligence.

Pricing

ChowNow

JULY 18, 2025

How you approach restaurant marketing can be broken into two main categories: Attracting new customers to your restaurant Earning more from the customers you already have Most restaurant operators pour time and money into the first, but often overlook the massive opportunity in the second. Here’s what knowing your CLV helps you accomplish.

Loyalty Program

Restaurant Business

JULY 25, 2025

View All Articles by This Author Want breaking news at your fingertips? News Breakfast Technomic consumers Pat plans and executes menu, food and drink stories for Restaurant Business and hosts the weekly Menu Talk podcast. She provides in-depth coverage of chefs, trends and menu innovation.

Mobile Ordering

ChowNow

FEBRUARY 13, 2025

If customer retention is a priority consider a digital loyalty program or automated marketing tools. It is the central nervous system of your restaurants operations, and most of the tools we cover in this article will need to integrate with your POS (point-of-sale) system. Consider your budget.

2025

ChowNow

MARCH 14, 2025

In this article, youll learn: How to optimize your restaurant website for more orders The best marketing strategies to increase online visibility How to use incentives and customer data to grow sales Lets dive into the top six ways you can increase order volume for your restaurants website. Make the check out process simple and easy.

Ordering

ChowNow

JUNE 6, 2025

Direct Channels One of the best things you can do for your restaurant business is to own your online ordering system and use it to build your email list. These marketing tools let you bypass third-party platforms, lower your costs, and stay in control of your brand online. Here’s what to focus on. Absolutely.

Social Media

Restaurant Business

AUGUST 5, 2025

Yum executives blamed weakness at Habit on a soft consumer landscape but they did say that sales improved in June with new marketing. The company plans more marketing in the coming months to continue building on that momentum. View All Articles by This Author Want breaking news at your fingertips?

Point of Sale

Restaurant Business

JULY 3, 2025

The sale comes just four years after Olo went public, and ends a difficult period on the public markets. Its core product is online ordering, but it has expanded into marketing and customer engagement as well as payment processing. View All Articles by This Author Want breaking news at your fingertips?

Leadership

ChowNow

JULY 18, 2025

Restaurant customer acquisition cost boils down to two things: How much you’re spending to market your restaurant How many new customers you’re actually getting from those marketing costs Most restaurant operators are solid on the first part. Customer acquisition cost (CAC) is the amount you spend to bring in a single new customer.

Email Marketing

The Rail

DECEMBER 2, 2024

In this article, we’ll show you exactly how to create a food delivery app tailored to your restaurant’s needs, while staying competitive in a booming industry. The global online food delivery market size was valued at USD 221.65 The graph below illustrates how these models interact within the market: 1. If so, you’re not alone.

Delivery

Restaurant Business

AUGUST 11, 2025

View All Articles by This Author Want breaking news at your fingertips? News menus LTOs Pat plans and executes menu, food and drink stories for Restaurant Business and hosts the weekly Menu Talk podcast. She provides in-depth coverage of chefs, trends and menu innovation. Get today’s need-to-know restaurant industry intelligence.

Menu

ChowNow

MARCH 28, 2025

Its powering voice assistants, helping people write emails faster, and even suggesting what to watch or where to eat next. AI for Enhancing Marketing and Customer Engagement AI can also help you build stronger, more meaningful relationships with your customers. Artificial intelligence (AI) is everywhere right now. The short answer?

Front of House

Restaurant Business

JULY 22, 2025

View All Articles by This Author Want breaking news at your fingertips? Menu Talk menu trends Podcast chefs Pat plans and executes menu, food and drink stories for Restaurant Business and hosts the weekly Menu Talk podcast. She provides in-depth coverage of chefs, trends and menu innovation. Just ask McDonald's and Starbucks.

Loyalty Program

Restaurant Business

AUGUST 7, 2025

Those new shops continue to generate strong sales thanks to investments in marketing and other efforts when it opens in new markets and locations. We’re seeing really nice, strong results across our different markets,” Barone said, noting that the strongest performing shop last week was in Georgia. It expects revenues of $1.59

Point of Sale