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Why ORM Matters for Restaurants

Modern Restaurant Management

A survey conducted by MGH Advertising found that 45 percent of American diners said they tried a restaurant for the first time precisely because of a positive post on social media, while another 21 percent said they actively avoided a restaurant because of a negative post. Always be polite and welcoming.

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How Restaurant Owners Can Prepare for the COVID-19 Cold Weather Lull

Modern Restaurant Management

Investing in digital marketing efforts, prioritizing Google ads, SEO and paid social media advertising can go a long way to reach new audiences during this challenging time. During COVID-19, restaurants need to be equipped to market delivery services and able to easily communicate fluctuating hours to their guests.

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Simple Restaurant Marketing Plan for 2020 [PDF Template]

7 Shifts

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Your SEO score is like a ranking for potential customers.

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Six Ways to Get More Google Reviews for Your Restaurant

Modern Restaurant Management

To help you out, here's what this SEO expert has to say. Using the power of QR codes on print advertising is a very effective way to bolster your Google reviews. Download the QR code, and add it where relevant to your print advertising process. Ask for Reviews – They Won’t Always Come to You.

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Delivery Dominance Starts with a Few Simple Questions

Modern Restaurant Management

As marketplaces and your competitors continue to invest in SEM and SEO you may be losing upwards of 60 percent of search traffic and paying commissions on a larger percentage of orders. Beyond unique creative, social media advertising can help your brand engage with new audiences. Facebook’s 1.62

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11 Restaurant Marketing Strategies That Work in 2021 & 2022

7 Shifts

Aside from paid advertising, ranking high in local organic search results is critical. In that sense, make sure to double-check your NAP across the web to ensure its consistency and accuracy, as this directly influences your SEO ranking and search visibility. NAP is an abbreviation for Name, Address, and Phone Number.

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5 Tips for Building Your Restaurant's Brand Awareness

The Rail

Whether you present avant-garde cuisine or rustic comfort food, your brand voice should reflect the essence of your concept. Coherent, high-quality images demonstrate your concern for professionalism and presentation. While general advertising does not draw the desired visitors, customized efforts do.