The Rail

NOVEMBER 10, 2023

By Viktoria Arsenteva, Contributor In the hyper-competitive restaurant industry, effective marketing can be the difference between a bustling dining room and a quiet one. While word-of-mouth and organic traffic are valuable, there's no denying the potency of paid advertising in driving sales.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

Modern Restaurant Management

SEPTEMBER 21, 2023

Compared to other advertising forms, like TV or radio ads, local SEO can be a more budget-friendly option for businesses with limited funds. Unlike other advertising types, local SEO offers lasting results, meaning your business can continue to attract new customers for months or even years after implementing your local SEO strategy.

SEO 198

SEO Website Management Email Marketing Online Ordering 198

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Emails are easy to track.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? How do you manage your restaurant in a modern and efficient way? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist.

Loyalty Program 156

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 156

7 Shifts

JANUARY 20, 2023

It's hard enough to manage a higher workload without delivery. Advertise on social media Social media is one of the most powerful tools at a restaurant's disposal. Not only can it be used to connect with potential customers, but it can also be used to advertise promotions and specials. Be prepared for a surge in business.

Specials 195

Specials 2023 Social Media Email Marketing 195

Modern Restaurant Management

NOVEMBER 3, 2022

However, the term ‘get more Google reviews’ receives approximately 14,000 annual global searches, suggesting business owners and marketeers are struggling to find the secret to success. Pair the links with craft hand-written emails to your customers that had a great experience and ask for their feedback.

Email Marketing 199

Email Marketing Customer Service Website Management Customer Experience 199

Open for Business

MARCH 23, 2023

Restaurant marketing jobs are some of the most important roles in the hospitality industry. A solid marketing strategy will help you attract new guests and keep them coming back, but marketing duties often fall to the bottom of a busy restaurant owner or manager’s to-do list.

2023 78

2023 Marketing Social Media Email Marketing 78

TastyIgniter

JANUARY 7, 2024

Learn how to craft a compelling website, engage effectively on social media, manage online reviews, use email marketing, and execute targeted online advertising. Elevate your restaurant's digital presence with our essential tips. Perfect for restaurant owners looking to thrive in the digital age.

Marketing 40

Marketing Email Marketing Social Media Website Management 40

Indoor Media

OCTOBER 4, 2021

More than just another method of promoting your company on Google, GMB allows you to improve your local marketing strategies by making your business more visible in local searches. Claiming or Creating a GMB Listing As a business owner or manager, the first step is determining whether your business is eligible for a GMB listing.

Advertising 78

Advertising Social Media Website Management Email Marketing 78

Indoor Media

JULY 19, 2021

So you’ve decided to start creating advertisements for your business. You know exactly what channels you’re going to leverage — maybe Yelp, Cartvertising, billboard advertising, and some Facebook ads. Now, the only thing you have to do is create, store, and manage those marketing materials. You’ve done all the research.

Marketing 78

Marketing Management Management Advertising 78

Restaurant Engine

OCTOBER 11, 2023

You can do all the marketing in the world. Your happy, satisfied customers are your brand ambassadors and pivotal to your marketing strategy. You can also direct people to your website to see more of your Google reviews. 4: Use Reviews in Your Website Content You already know that the more reviews you have, the better.

Social Media 110

Social Media Email Marketing SEO Website Management 110

Indoor Media

APRIL 9, 2018

Digital advertising has become a practically mandatory element of marketing. If you’re like most small business owners (myself included), getting started with digital marketing can be overwhelming. Measuring the success of advertising relies heavily on your expectations. Create a website. Lay the Foundation.

Advertising 78

Advertising Social Media Website Management Email Marketing 78

The Restaurant Times

OCTOBER 5, 2021

They are unaware of the benefits that digital marketing can provide to restaurants. . This is where digital marketing plays a pivotal role in building a solid customer base. This is where digital marketing plays a pivotal role in building a solid customer base. 6 Ways To Boost Digital Marketing For Your Restaurant.

Email Marketing 64

Email Marketing Marketing Social Media SEO 64

Restaurant365

APRIL 9, 2020

Marketing for restaurants has never been more critical. Your online presence is a key component of a successful marketing effort for your restaurant business. When considering starting a marketing campaign, it’s first essential to understand your target audience. Prioritize local SEO.

Marketing 88

Marketing Social Media SEO Email Marketing 88

ChowNow

FEBRUARY 18, 2021

This critical information—such as email addresses, ordering trends, and so on— can help spur business decisions and inform data-driven restaurant marketing tactics. In contrast, the typical ChowNow restaurant location has about 2,228 customers in their database that they can market to.

Marketing 78

Marketing Email Marketing Social Media Online Ordering 78

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. Not sure how to get your website on page one?

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

The Restaurant Times

NOVEMBER 17, 2022

The market has changed regarding what people spend their money on in recent years. To have a successful endeavor, however, you must heavily implement extreme and exceptional marketing efforts to start and end your pop-up with a splash. . How To Successfully Do Pop-up Marketing. Start Marketing at Least 7 Months in Advance.

Marketing 52

Marketing 2023 Email Marketing Social Media 52

Modern Restaurant Management

NOVEMBER 19, 2020

New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. Aside from marketing, a significant portion of the restaurant experience today is nailing the customer’s online order journey.

Social Media 212

Social Media Online Ordering Coupons Advertising 212

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

The Food Corridor

NOVEMBER 3, 2021

How Essential is Commercial Kitchen Marketing? If you’re not actively marketing your shared commercial kitchen, you are undoubtedly missing out on business that could help your business grow and thrive. There are many approaches to marketing online. Marketing Jargon Explained. ROI – Return on investment.

Marketing 52

Marketing Email Marketing Social Media Website Management 52

Indoor Media

JULY 15, 2021

Initially, it was little more than email infrastructure allowing a small group of people to swap business reviews. ” It wasn’t until 2005 that Yelp launched the first website version that looked somewhat like the Yelp of today. In addition, 503,000 different businesses are paying for advertisements on the platform.

Advertising 78

Advertising Website Management Email Marketing Social Media 78

Goliath Consulting

MAY 31, 2023

Are you a restaurant owner or manager looking for ways to attract more customers and increase sales? This location-based marketing technique uses GPS or RFID technology to create a virtual boundary around a specific area, such as your restaurant’s location. Look no further than geo-fencing! What are Advantages of Geo-fencing?

Point of Sale 78

Point of Sale Email Marketing Advertising Customer Experience 78

Restaurant Clicks

NOVEMBER 5, 2017

Whether your restaurant is opening soon or has been open for some time, you’ll need to make some decisions on hiring an internal marketing team. Too many people applying for marketing jobs believe posting on instagram and snap chat qualifies them as a marketing director. Website blog posts and updates. Email Marketing.

Marketing 61

Marketing Email Marketing SEO Social Media 61

Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. You may also like our article on why more producers don’t market their own coffee. Kosta Kallivrousis is the Sales Manager at Algrano in the US.

Consumer Goods 144

Consumer Goods Sustainability Email Marketing Café 144

Indoor Media

JUNE 7, 2021

Today we’ll explore how salon owners specifically can harness Yelp and other contemporary advertising methods to drive customer acquisition. Always remember that any business marketing strategy must involve multiple customer acquisition streams. Yelp has an advertising platform you can use within the platform.

Advertising 78

Advertising Customer Service Website Management Email Marketing 78

Modern Restaurant Management

MAY 21, 2020

Take the Flights restaurant , for example: Partnering up with the Los Gatos Chamber of Commerce, Flights started ‘Feed the Need Bay Area’ to leverage accounting support and marketing talent so that they could support the Bay Area community. Have a Marketing Plan for Reopening. Pick the Right Marketing Channels.

Social Media 206

Social Media Food Safety Cash Management Kitchen Safety 206

Modern Restaurant Management

APRIL 14, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. The National Restaurant Association-managed site also provides a direct connection to the industry’s grassroots engagement platform.

Online Ordering 208

Online Ordering Back of House Customer Service Small Business 208

Indoor Media

JULY 22, 2020

Print marketing materials like business cards and brochures that display Yelp as your preferred site for online reviews. Link to your Yelp business page on your website and social media profiles. Insert a link to Yelp in your business emails as part of your email signature. You can request a Yelp sticker here.

Consumer Goods 146

Consumer Goods Customer Service Advertising Email Marketing 146

Modern Restaurant Management

DECEMBER 28, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Change management needs to be a top priority. Here are their responses.

2021 229

2021 Mobile Ordering Loyalty Program Kitchen Safety 229

Indoor Media

OCTOBER 28, 2021

A simple thank you note can also do wonders in terms of reputation management and customer retention. Customer appreciation plays a vital role in your online reputation management. For digital testimonials sent via email or left in the comments on a blog post, you can reply by sending a message back or leaving a comment in response.

Social Media 78

Social Media Email Marketing Website Management Customer Service 78

Indoor Media

AUGUST 5, 2020

While few would argue that an auto shop website isn’t necessary, the range of what qualifies as a “website” is pretty broad. Whichever route you choose to take, be it build your own or hire a professional, here’s a checklist to help you create an effective, traffic-driving auto shop website. Choose a Website Builder.

SEO 117

SEO Website Management Customer Service Advertising 117

The Restaurant Times

DECEMBER 21, 2021

Deploying a niche cloud-based software will help you consolidate orders from different aggregators, assist in inventory management, support centralized order tracking, and integrate multi-brand ordering and menu integration. Leverage email marketing. Consider paid advertising to boost traffic. Source: Wamda.

Online Ordering 98

Online Ordering Social Media Website Management Food Order 98

Restaurant Engine

JUNE 10, 2020

Like all social media platforms, Instagram is free to use, unless you decide it’s time to advertise on the platform. All you’ve spent is your time, if you are doing the posting, or what you’d pay a social media manager. So, combine this with the free marketing, and you’re on your way to Instagram stardom. #2:

Social Media 99

Social Media Influencer Website Management Email Marketing 99

Restaurant365

DECEMBER 17, 2019

Marketing costs are also variable and controllable. However, the biggest factor in controlling food costs is improving your inventory management. Investing in restaurant management technology is an essential part of restaurant costs. Marketing Costs. Restaurant Food Costs. Technology Costs.

Point of Sale 120

Point of Sale License Insurance Employee Relations 120

Indoor Media

AUGUST 22, 2020

It’s completely FREE with access to features like Page Insights and Publishing tools to help you manage your page. You can use an image of your store, products, or current marketing campaign for the cover photo. You can include everything from your business description to how readers can contact you via phone, website, or email.

Email Marketing 78

Email Marketing Customer Service Website Management Cash Management 78