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‘Cookie-Cutter Marketing Doesn’t Work in this Industry.’

Modern Restaurant Management

Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. So when we develop a brand’s marketing strategy, we take into consideration operational factors.” “That’s the difference. We’ve been there.

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Waffle House lifts 50-cent egg surcharge as prices fall

Restaurant Business

But supply has bounced back in recent months, bringing prices back down to earth. Investors are leery about fast-food chains and they’re jumping onto a few key casual-dining bandwagons. Egg-cellent news…as of June 2, the egg surcharge is officially off the menu,” Georgia-based Waffle House wrote on X. Thanks for understanding!”

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McDonald's sales improved last quarter, thanks to Minecraft

Restaurant Business

Same-store sales at the fast-food giant rose 2.5% and increased in each of the chain’s biggest markets. The company has been using a combination of value offers, notably the McValue Menu, and marketing to get customers in the door. and internationally. and internationally. and internationally. By Jonathan Maze on Aug.

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What consumers want from restaurants at breakfast

Restaurant Business

Photo: Shutterstock Value, convenience and food quality are the three big drivers that will draw consumers into a restaurant for breakfast. Meanwhile, dine-in visits have increased in fast-casual and fast-food restaurants, while takeout and drive-in orders are down. By Patricia Cobe on Jul. Sign up here.

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Five Ways With Philadelphia

Restaurant Business

From elevated comfort food to trending global flavors, operators are using Philly in inventive ways that bring signature flavor and premium texture to the menu. Way #5 CREAMY QUESADILLA WITH PHILLY Mexican food is leading the charge in foodservice growth, with the highest increase in servings vs. last year. Or even on a pizza!

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Olive Garden sales surge on delivery and free take-home meals

Restaurant Business

Toward the end of the quarter, the chain began advertising delivery on TV and elsewhere. Consumers want to go out and spend their hard-earned money, and we think we’re taking some wallet share from fast food and fast casual.” Its white-labeled delivery offering with Uber has become a significant sales driver, accounting for 3.5%

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KFC and Pizza Hut continue to struggle in the U.S.

Restaurant Business

Both fast-food chains’ same-store sales fell 5%, while Habit Burger and Grill’s sales also declined. Yum executives blamed weakness at Habit on a soft consumer landscape but they did say that sales improved in June with new marketing. The company plans more marketing in the coming months to continue building on that momentum.