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Why Restaurants Need an ‘Always On’ Approach to Marketing

Modern Restaurant Management

"It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting "You want to advertise where your customers are already looking. That's where old-fashioned consistent marketing efforts comes into play. "It’s

Marketing 471
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Elevate Your Restaurant Brand: Convert Value into Loyalty

Modern Restaurant Management

If everyone is advertising “value,” is it really value? Analyzing and acting on consumer data allows brands to provide personalized coupons, offer promotions during lower foot traffic times and build a data-driven loyalty strategy even after the promotions are done.

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January/February 2020 Legal Update

Modern Restaurant Management

Nair, a partner at Ervin Cohen & Jessup LLP compiles recent legal news affecting the restaurant, food and beverage and hospitality industries for Modern Restaurant Management (MRM) magazine. The laws and regulations prevented alcohol producers and distributors from advertising any details of what kind of discounts they offered on alcohol.

2020 305
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Why Physical Advertising is Still Important

Indoor Media

Digital advertising is a massive industry, with about 356 billion U.S. Businesses advertise on platforms like Yelp , Instagram , and Groupon. For example, Alphabet, the parent company of Google, one of the most recognizable websites in the world, makes about 80% of its revenue through selling advertisements.

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Does Coupon Advertising Work for Restaurants?

Indoor Media

Which is why just about every restaurant either considers offering or actually runs special discounts through coupon advertising. Did you notice we said coupon advertising ? Whether you think of it this way or not, a coupon is actually an ad for your restaurant with an incentive attached. That’s right. Learn more.

Coupons 78
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How Many Times Do Customers Have To See an Ad?

Indoor Media

Repetition is one of the cornerstones of any advertising campaign and especially important in today’s world of one-second pop-ups and social media hungry short-term memories. That being said, we have to think about exposure as well, which is essentially the presentation of your advertisement.

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4 Tips For Setting Your Marketing Budget

Indoor Media

If it’s your first time advertising beyond your local means, don’t worry, we’ve got plenty of tips for reaching your community offline as well. The Stats If you’re wondering how much your competitors are spending on advertising, it’s time to find out. billion in 2019.

Marketing 137