7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Not convinced?

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

JANUARY 22, 2024

But precisely, how can you determine what customers want? How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? Businesses must remain ahead of the curve by checking all the correct boxes as customer tastes evolve at an unparalleled pace.

Loyalty Program 182

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 182

7 Shifts

OCTOBER 22, 2019

Creating an Instagram marketing strategy for your restaurant is just a part of getting your business up and running. Instagram is influencing menu offerings, restaurant design, and marketing strategies. There are three main steps to creating a winning restaurant Instagram marketing strategy. Testimonials work.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Next Restaurants

MAY 12, 2020

Be Sure Customers Know the Steps You’re Taking. Right now with the pandemic ongoing, you are probably doing delivery and curbside service. Do your customers know enough about your cleaning processes to trust your kitchen, staff, and lobby? Find a good way to communicate the steps you’re taking. During COVID-19.

Communication 116

Communication Social Media Equipment Website Management 116

Next Restaurants

MAY 14, 2024

This means you can reach millions of people through social media marketing, which is why it is an essential aspect of running a business. Ensures you deliver relevant content to specific groups of followers, and avoid overwhelming customers with content they are not interested in. social networks in a month.

Social Media 78

Social Media Website Management Customer Service Online Ordering 78

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. Bambuu Asian Eatery has even seen over $2,500 in deal redemptions from their advertising efforts.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Modern Restaurant Management

MARCH 30, 2022

Restaurants are making use of workflow automation to increase efficiency in numerous ways inlcuding customer service automation and sales and marketing automation. Automating customer service tasks helps to improve the customer experience. Improving customer service. Improving customer service.

Front of House 180

Front of House Social Media Email Marketing Point of Sale 180

7 Shifts

JANUARY 31, 2024

This includes greeting guests and thanking them for their patronage, conducting tableside checks, and resolving any customer complaints quickly, effectively, and empathetically. The best restaurant managers take customer service a step further, recognizing regulars and personalizing service for a more memorable guest experience.

Management 397

Management Management Kitchen Safety Front of House 397

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. According to research by Sopro, over 75% percent of consumers prefer to communicate with brands through email. times more than bulk emails.

Email Marketing 52

Email Marketing Reservations Marketing Loyalty Program 52

Modern Restaurant Management

NOVEMBER 29, 2023

There is more to success in the competitive restaurant business than just great food and service. Cultivating a positive brand image, building customer affinity and differentiating from the competition are essential components of any forward-thinking business strategy. That’s where public relations comes in.

Social Media 198

Social Media Employee Relations Food Safety Influencer 198

7 Shifts

JANUARY 20, 2023

This means big business for restaurants, and a surge in customers and sales. While some restaurants may see a decrease in business on Super Bowl Sunday due to the game being televised, many others see it as an opportunity to bring in more customers. In 2019, diners spent $81.30 on average during Sunday's game. But how do you stand out?

Specials 195

Specials 2023 Social Media Email Marketing 195

Open for Business

MARCH 23, 2023

Restaurant marketing jobs are some of the most important roles in the hospitality industry. A solid marketing strategy will help you attract new guests and keep them coming back, but marketing duties often fall to the bottom of a busy restaurant owner or manager’s to-do list.

2023 78

2023 Marketing Social Media Email Marketing 78

Squirrel Systems

OCTOBER 2, 2023

Omnichannel marketing is a strategy for restaurants that can drive greater customer loyalty, brand awareness, and repeat visits from guests. Omnichannel marketing is a common strategy in many industries, including retail, entertainment, and eCommerce. Returning guests don’t want to be treated as if they were a new customer.

Marketing 52

Marketing Loyalty Program Social Media Email Marketing 52

Modern Restaurant Management

FEBRUARY 12, 2024

If the restaurant uses a third-party hosting service for its website, be sure to get record of the login information and contact information of the service provider. You will also want to update your contact information and payment information with this service in order to avoid any disruptions.

Social Media 182

Social Media SEO Online Ordering Website Management 182

Modern Restaurant Management

AUGUST 8, 2022

But one thing is a universal truth: Without customers at your tables you will fail. Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. According to Cisco, 96 percent of customers prefer a business that offers free WiFi.

Loyalty Program 188

Loyalty Program Social Media Email Marketing Point of Sale 188

Bingage

JULY 21, 2022

You need to make sure your restaurant is as festive as possible this time of year—and that means catering to the needs of your customers. To help you make the most of the festive season, here we are sharing easy yet unique Raksha Bandhan marketing ideas for restaurants – 1. SMS Marketing: Send Rakhi Special Wishes to Customers.

Marketing 98

Marketing Loyalty Program Social Media Seasonal Menu 98

Modern Restaurant Management

NOVEMBER 24, 2020

Using the off-season to plan and improve your business product or service offerings can help you flourish during the busy season. Use this time to invest in training, develop relationships with potential clients and referral sources, explore possible acquisitions or new markets, and upgrade outdated technology.

Cash Management 230

Cash Management Social Media Seasonal Menu SEO 230

Indoor Media

AUGUST 2, 2021

Instead, they’re business terms that are of particular importance for marketers. ” These abbreviations are most commonly used in reference to marketing strategies. ” This describes any business selling products and services directly to everyday customers. What is B2C?

Marketing 78

Marketing Advertising Consumer Goods Customer Service 78

Indoor Media

AUGUST 15, 2020

People have become dependent and attached to their phones, making SMS marketing one of the most effective ways of communicating with your auto shop customers. Loyal auto shop customers are priceless, and SMS Marketing gives you a way to reward them and keep them engaged in your business. What Is SMS Marketing?

Marketing 147

Marketing Email Marketing Coupons Customer Service 147

Indoor Media

AUGUST 5, 2021

We’ve previously discussed B2C marketing on this blog — but what of B2B marketing? These two business marketing terms provide an important lens for studying other businesses’ marketing strategies and defining a plan for your own business. What is B2B Marketing? But how do B2B businesses do marketing?

Marketing 78

Marketing Advertising Email Marketing Customer Service 78

Modern Restaurant Management

MAY 26, 2023

A 2023 Emotional Intelligence Market study citing “heavy growth” of $49.93 Emotional intelligence is key to any marketing strategy. Below, Martha Marchesi, CEO of JK Design —a full-service creative agency with a powerhouse roster that includes Tiffany & Co.,

Hospitality 101

Hospitality Social Media Customer Service Email Marketing 101

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Apicbase

JANUARY 12, 2023

Email marketing is an invaluable strategy for boosting your restaurant. Whether you’re launching a new venture, realizing the untapped potential of promotional emails, or creating an email newsletter , email marketing will help your restaurant flourish. Why email marketing works for food service operations.

Email Marketing 52

Email Marketing Marketing Tip Distribution Social Media 52

Modern Restaurant Management

JUNE 15, 2021

The ingrained customer behavior over the past year, delivery, mobile orders, curbside pick-up, will likely continue. The pandemic effectively accelerated trends in how restaurants interact with customers. Lavu, the restaurant technology services company, estimates 42 percent of food purchases are made online.

Technology 204

Technology Loyalty Program Front of House Online Ordering 204

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 1) Produce A Food-Prep Video.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

The Restaurant Times

JANUARY 13, 2021

Rebranding is a great exercise to stimulate business growth while reaching out to a new set of customers. Rebranding a restaurant business becomes necessary to keep your restaurant relevant at a time of changing customer preferences and capture a bigger market share. Survey your customers using comment cards or online polls.

Marketing 104

Marketing Social Media FOH Customer Service 104

7 Shifts

JANUARY 31, 2024

This includes greeting guests and thanking them for their patronage, conducting tableside checks, and resolving any customer complaints quickly, effectively, and empathetically. The best restaurant managers take customer service a step further, recognizing regulars and personalizing service for a more memorable guest experience.

Management 195

Management Management Kitchen Safety Front of House 195

Sling

AUGUST 30, 2021

At first glance, hospital marketing (or HM for short) may seem like a job reserved for hotels and resorts. In reality, hospitality marketing is essential for the success of all businesses that provide goods and services to the general public. What Is Hospitality Marketing? Why Is Hospitality Marketing Important?

Hospitality 78

Hospitality Marketing Website Management Customer Experience 78

Indoor Media

SEPTEMBER 16, 2020

Once established and done consistently, it gives you credibility among your competitors and builds trust with your customers. Branding is the most powerful marketing tool you have and tells customers what they can expect from your services. It drives new customers in and keeps the old ones coming back.

Email Marketing 131

Email Marketing Advertising Customer Service Social Media 131

Focus POS

OCTOBER 1, 2020

Operating a restaurant requires a certain degree of understanding when it comes to customers. You need to be relevant, and to do that, you must be in touch with what customers want so that you can deliver on those expectations. Customers love loyalty programs. Believe it or not, this isn’t always easier said than done.

Loyalty Program 187

Loyalty Program Email Marketing Coupons Customer Service 187

Indoor Media

NOVEMBER 1, 2021

Creating a customer persona is a powerful tool for understanding your consumer base. It allows small businesses to create more effective marketing campaigns for their ideal customers. A customer persona is based on your customers’ demographics, behaviors, and ways of thinking.

Customer Service 145

Customer Service Small Business Customer Experience Point of Sale 145

Modern Restaurant Management

DECEMBER 28, 2020

Two, there will continue to be pushback on high commission fees from third-party delivery services, and more and more restaurants will find that, given the commission-free alternatives, they simply don’t need them. And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Perfect Daily Grind

FEBRUARY 12, 2020

For producers and roasters looking to enter an untapped market, it offers incredible potential. For insight into this market, I spoke with Felipe Cabrera, Roaster at Ocean Grounds Coffee , and Natalia Li, Green Bean Buyer for Ingenuity Coffee. Then take a look at Deconstructing Russia’s Coffee Market.

Marketing 138

Marketing Social Media Consumer Goods 2018 138

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing, the business can’t receive its greatest rewards. Let’s start – 1.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

The Restaurant Times

NOVEMBER 17, 2022

When it comes to restaurants, especially, guests search for locations that offer unique food, a comfortable ambiance, and only the best customer service. Additionally , 20% of customers who shop at pop-ups decide to do so to share experiences. . The market has changed regarding what people spend their money on in recent years.

Marketing 52

Marketing 2023 Email Marketing Social Media 52

Indoor Media

AUGUST 9, 2021

Advertising is all about raising brand awareness and attracting new customers, right? It’s just as important to maintain and please your existing customer base. Your existing customer base is the foundation of your future customer base. This is because your existing customers are already your best customers.

Advertising 78

Advertising Social Media Email Marketing Customer Service 78

Bingage

JULY 21, 2022

You need to make sure your restaurant is as festive as possible this time of year—and that means catering to the needs of your customers. To help you make the most of the festive season, here we are sharing easy yet unique Rakshabandhan marketing ideas for restaurant – 1. SMS Marketing: Send Rakhi Special Wishes to Customers.

Marketing 52

Marketing Loyalty Program Social Media Seasonal Menu 52