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Farmer Boys mixes and matches its menu for a fresh take on the combo meal

Restaurant Business

The Farmstand as marketing tool Calling the made-to-order menu of value meals “Farmstand Fresh & Affordable” reinforces Farmer Boys’ farm-fresh roots. To amplify the message and promote the new boxes, the marketing team organizes events at select locations and sets up an actual farmstand filled with fresh produce. Sign up here.

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Denny's clings to value amid 'choppy' environment

Restaurant Business

People earning between $50,000 and $70,000 a year have been hit hardest by inflation, rising interest rates and a weak job market, Denny’s CEO Kelli Valade said Monday, which has made them less likely to visit Denny’s. Photo: Shutterstock The current economic environment has not been easy on the average Denny’s customer.

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MRM Research Roundup: Delivery Fraud, the Playground Effect, and Top 100 Places to Eat

Modern Restaurant Management

SpotOn worked with Penta to conduct a nationwide survey of 200 independent and chain restaurant operators to better understand the state of financial literacy among US operators in major markets including including Seattle, San Francisco, Los Angeles, Dallas, St. percentage points less than sales growth from the same two-month period in 2024.

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Loyalty Innovation Has Evolved to Focus More on the Customer

Modern Restaurant Management

Personalization is key to successful loyalty programs, according to the 2024 Paytronix Loyalty Trends Report. "Top " Lynch has more than 20 years’ experience managing large CPG and retail brands in marketing and brand strategy. . "They "Loyalty innovation is not always true innovation," Lynch added. "It’s

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MRM Research Roundup: Mid-Year 2024

Modern Restaurant Management

“Both full-service and fast food restaurant customers are skewing a bit more toward higher income levels and college graduates,” says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI.

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Five Tips to Increase Gift Card Sales This Holiday Season 

Modern Restaurant Management

Gift cards practically eliminate the need for packaging and can be sent via email when purchased digitally, which is no doubt a handy feature for the last-minute shopper. By 2024, global digital gift card sales are projected to hit $698.2 This is all excellent news for restaurant brands, as gift cards can be powerful marketing tools.

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34 Restaurant Marketing Ideas: How To Market Your Restaurant in 2024

7 Shifts

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.