How Virtual Brands Can Help Restaurants Expand Their Reach and Drive Sales
Modern Restaurant Management
APRIL 28, 2022
Today, virtual brands are disrupting the foodservice industry, with celebrities, YouTube stars and influencers helping them go mainstream. For example, Denny’s, a chain often associated with breakfast, launched its virtual brands Burger Den and The Melt Down (which focuses on hand-crafted sandwiches with fresh ingredients) in 2021.
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