Entering China’s Emerging Coffee Market
Perfect Daily Grind
FEBRUARY 12, 2020
Between 2008 and 2018 , Chinese coffee consumption increased by 1032%, thanks to the growing influence of Chinese millennials. She mentions that the country’s biggest e-commerce shop, Taobao , allows many coffee roasters to sell their specialty coffee directly to the public, using distinct online branding and an online storefront.
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