Modern Restaurant Management
OCTOBER 19, 2022
Search Engine Optimization (or SEO) continues to be an incredibly important digital marketing tactic. SEO is when you optimize online content so that your brand is easier to find when Google crawls the internet for results. That’s where local SEO comes in, which is optimizing content with a specific location in mind.
Modern Restaurant Management
JUNE 23, 2023
Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Why should an entrepreneur consider franchising your concept over others? Let’s talk about how to tell your story.
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Modern Restaurant Management
OCTOBER 10, 2023
For franchise owners, maintaining uniform excellence across all outlets is key. For franchise owners, analyzing data across all branches can unveil patterns that might go unnoticed on an individual scale. Franchises need to ensure that loyalty programs are consistent across all locations.
Modern Restaurant Management
NOVEMBER 15, 2023
This means that restaurants and franchises must focus on efficiency and lean operations. SEO is more than just a trend; it's a way to get potential customers to your website. The restaurant industry is changing quickly, and technology plays a big role. One way to do this is to open a virtual restaurant.
Modern Restaurant Management
FEBRUARY 25, 2022
The modern restaurant has a lot of competition, including other local restaurants, franchises, and the biggest of national chains. Having a website, learning even a little about search engine optimization (SEO), and filling out your Google My Business (GMB) template should all be something you already have in place.
Modern Restaurant Management
NOVEMBER 7, 2023
And there are a few reasons that having a thorough, structured digital marketing strategy is imperative to the overall success of your restaurant or franchise. If you’re not marketing yourself online or devising a powerful local search engine optimization (SEO) strategy, how are they going to find you?
Modern Restaurant Management
MAY 18, 2021
” At PepsiCo, our Foodservice team works with customers across the industry including franchise and locally-owned restaurants, so we’ve seen first-hand the challenges and opportunities around delivery. This is true in meeting the current demand for delivery, as well as helping to mold what the future of delivery looks like.
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