Modern Restaurant Management

OCTOBER 1, 2022

Most prospects use Google search to find a local restaurant, so make SEO optimization a priority. SEO (search engine optimization) covers strategies to improve the website positions in search results. Or you can partner with influencers, invite them to the restaurant, and ask them for a review on their accounts.

Marketing 508

Marketing Email Marketing Social Media SEO 508

ChowNow

JUNE 27, 2025

It’s also one of the most likely restaurant review sites to show up when someone searches a specific food type or category ( “date night,” “dog-friendly,” etc.). Below that, you’ll see a “what’s the vibe” section where customers can post images of inside, outside, food, and anything else they find interesting.

Website Management 195

Website Management SEO Book Customer Experience 195

Modern Restaurant Management

JUNE 20, 2023

It can also influence their purchasing decision. But they have to make sure that the plugin and new content do not negatively impact their SEO efforts. That’s why having good web hosting for SEO is important. For instance, you can announce a food photography contest. a cook-off in your city).

Social Media 508

Social Media Email Marketing SEO Consumer Goods 508

Modern Restaurant Management

MAY 28, 2021

There are millions of food pictures on Instagram at this very moment. People like to share where they are, how good their food looks, and whether it lives up to the hype. Especially during COVID and in these months of transition, showcasing professional pictures of your atmosphere and your food can start to bring patrons back.

Social Media 546

Social Media Website Management Mobile Ordering Food Order 546

Modern Restaurant Management

APRIL 15, 2022

Despite not being a platform that depends a lot on search engine optimization (SEO), search engines rely on hashtags to rank your post on their search result pages. It is also possible to share your menu or most popular food items, behind-the-scenes footage of you preparing the food, or to get viewers hooked on an upcoming dish.

Marketing 493

Marketing Influencer Social Media Food Supply 493

Modern Restaurant Management

JANUARY 24, 2023

When your website has tons of quality backlinks, its SEO strategy gets a boost, and your pages start showing up on the first page of search results. If that’s not the case, invest in SEO strategies that build your brand authority on the web. Be careful of any inconsistencies and watch out for outdated information.

Social Media 493

Social Media Website Management SEO Customer Experience 493

7 Shifts

AUGUST 12, 2020

Word of mouth is fantastic, but when it comes to scaling a restaurant or reopening after months of closure, you need to rely on more than just the possibility of a customer loving your food and telling their friends about it. Maybe it’s the way you cook or serve the food like teppanyaki restaurants. Need a napkin?

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines. Make sure to add high-quality photos of your food, interior, and staff.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

NOVEMBER 7, 2023

Effective full-funnel marketing strategies are vital for the success of any business, but are definitely the garnish on top for those in the food and beverage industry. That’s because 41 percent of people prefer to order food online rather than in-store. They want engaging content that keeps them entertained. More than 2.5

Marketing 508

Marketing Social Media SEO Front of House 508

Modern Restaurant Management

FEBRUARY 13, 2025

Nowadays, romance looks more like having meaningful moments rather than sharing expensive gifts; consumer interest in the experience of a meal has grown 85 percent over the last two years. Whether sharing a pizza at home or going for more budget-friendly meals, the focus is shifting toward connection and quality time, rather than how much is spent.

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2024 Fine Dining Book Reservations 221

Modern Restaurant Management

OCTOBER 15, 2020

As marketplaces and your competitors continue to invest in SEM and SEO you may be losing upwards of 60 percent of search traffic and paying commissions on a larger percentage of orders. Facebook’s 1.62 billion daily active users who spend 58 minutes on the platform each day are a massive pool of potential customers.

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Delivery Social Media Loyalty Program Customer Service 558

ChowNow

FEBRUARY 7, 2025

Consider market conditions: Shifts in the economy, rising food costs, and local competition can all impact how much you should invest in marketing. Promotions, local SEO, and social media ads can help bring more people through your door. Targeted email campaigns, influencer partnerships, and limited-time offers can generate interest.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Perfect Daily Grind

JUNE 15, 2025

It’s not always easy to get it right, and given how often it changes, it can be really difficult to manage in-house,” says Ross Hindle , the COO at PDG Media , a full-service digital agency for specialty food and beverage marketing with years of experience working in the coffee industry. The impact of AI on SEO is most notable.

Marketing 127

Marketing Email Marketing Social Media SEO 127

ChowNow

JULY 11, 2025

In other words, if you want your Yelp rating to actually influence potential diners, you need a high average star rating and a substantial number of reviews. takeout, delivery, reservations) Everything about your Yelp page should influence customers to choose your restaurant. Does my Yelp rating affect my SEO or Google presence?

Customer Service 195

Customer Service Social Media Customer Experience Online Ordering 195

The Rail

FEBRUARY 7, 2025

The Power of Visual Storytelling The food and beverage industry is inherently visual. Leveraging Influencer Collaborations Partnering with food bloggers and social media foodie influencers can be a boon for restaurants. Its crucial to pair with the right influencer, however.

Serving 130

Serving Marketing Loyalty Program Social Media 130

7 Shifts

OCTOBER 22, 2024

Whether through supporting local charities or participating in food drives, local restaurants can become go-to places for customers who want to support their community. These create a unique experience that goes beyond just food and drink. Look for influencers who already talk about local dining or restaurants.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

EATER

MAY 2, 2024

Building on decades of Korean Mexican cuisine in the city’s Pequeño Seúl, restaurants are crafting menus with global influences and attracting new customers The smells of Korean barbecue and Mexican street food mingle in the air of Zona Rosa, a central neighborhood of Mexico City. The Mexican influence is natural.

SEO 298

SEO Café Fine Dining Customer Experience 298

ChowNow

JUNE 6, 2025

Establishes Trust with New and Returning Customers People want good food, but they love it even more when they know the personality behind the brand. Boosts SEO by Incorporating Relevant Keywords Including relevant keywords helps your restaurant website show up in local search results. Think of it as a snapshot, not a novel.

Social Media 195

Social Media Fine Dining Front of House Customer Experience 195

Modern Restaurant Management

SEPTEMBER 16, 2020

The marketing message has not changed drastically from food-based to safety procedures. Safety is the new variable that got added up along with the usual suspects pertaining to food. Blaze Bullock, SEO Strategist, Blaze Digital Marketing. Has the marketing message changed from food-based to safety procedures?

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

ChowNow

MARCH 21, 2025

Key customer factors that influence dining preferences, from demographics to behavior. Demographics help you define the basic characteristics of your target diners, giving you insight into who they are, what they can afford, and how their lifestyle influences their dining choices. Lets get started and find your target audience.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

Modern Restaurant Management

OCTOBER 4, 2021

Fast food chain Carl’s Jr. Sit-down restaurant Red Robin, meanwhile, is another example of how branding and brand personality should influence everything about a restaurant, not just the logo design. Start a Food Blog. Branding is everything, and that’s true across the board. ” sign.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

Modern Restaurant Management

OCTOBER 31, 2019

You may question the cost and resources on actively posting on Facebook, Instagram and Twitter but three out five Centennial’s buying decisions are influenced by social media. Focus on SEO. A few initial steps before you contact an SEO company include: Defining your niche (i.e. Social Media Integration. Newsletter Sign Up.

SEO 318

SEO Social Media Email Marketing Point of Sale 318

7 Shifts

AUGUST 12, 2021

In that sense, make sure to double-check your NAP across the web to ensure its consistency and accuracy, as this directly influences your SEO ranking and search visibility. According to brightlocal , at least 87% of internet users are influenced by reviews and comments. Engagement on Social Media. Local Community Marketing.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

The Rail

MAY 22, 2025

Whether you present avant-garde cuisine or rustic comfort food, your brand voice should reflect the essence of your concept. Tip #3: Designing Visual Assets that Leave a Lasting Impression Your visuals speak before your food does. Every shared story introduces your brand to new circles of influence.

Social Media 130

Social Media Front of House SEO Back of House 130

Modern Restaurant Management

MAY 18, 2021

Ghost kitchens require a healthy marketing budget, with many deploying successful social media campaigns and even partnering with food influencers to generate buzz. For consumers now accustomed to enjoying delicious, restaurant-prepared meals from the comfort of their home, the experience is all about delivery.

Delivery 421

Delivery Kitchen Safety Social Media Online Ordering 421

Restaurant Engine

APRIL 23, 2025

Influencer partnerships are key to your 2025 restaurant marketing strategy. Did you know Nations Restaurant News found that nearly 55% of millennials and 38% of all age groups have visited a restaurant or ordered food online after seeing the restaurant on TikTok? They trust the influencers endorsements. Your food is your art.

Influencer 52

Influencer 2025 Website Management Email Marketing 52

Social Hospitality: Restaurants

AUGUST 8, 2021

Adult’s choices are influenced by the people in their social circles. In this way, reviews will also help with SEO. If only 20 people with around 1,000 followers each share photos of your food, their posts could be seen by up to 20,000 people within their networks. Leverage influencer marketing.

Social Media 244

Social Media SEO Influencer Magazine 244

Goliath Consulting

SEPTEMBER 7, 2023

Local SEO: Claim Your Territory When “best restaurants near me” is searched, your restaurant should be the top recommendation. Local SEO also benefits from: Regularly updating Google My Business listings. Local SEO also benefits from: Regularly updating Google My Business listings. Utilizing localized keywords.

Marketing 195

Marketing SEO Email Marketing Mobile Ordering 195

7 Shifts

OCTOBER 22, 2019

Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. Instagram is influencing menu offerings, restaurant design, and marketing strategies. That, combined with their strong online presence has contributed greatly to their success.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Modern Restaurant Management

JUNE 23, 2023

Consider partnering with local influencers, inviting them to visit your restaurant, share their experience and introduce their audience to your brand. For your website, ensure you have a SEO strategy to capture people who are searching for restaurants in your market, a particular type of cuisine or perhaps features such as outdoor dining.

Franchise 450

Franchise Franchising Marketing Social Media 450

7 Shifts

MAY 31, 2024

You got into this business because of your passion for food and hospitality. Best restaurant marketing tools, software, and platforms for your business We rounded up and categorized various restaurant marketing tools by type, including email marketing, SEO, SMS, and social media tools. Let’s go over each category.

2024 221

2024 Marketing Email Marketing SEO 221

Goliath Consulting

AUGUST 24, 2023

In today’s competitive food industry, effective local restaurant marketing is the key to success. Invest in search engine optimization (SEO) to ensure your restaurant appears prominently in local online searches. These are the basics of local restaurant marketing to attract customers and cultivate loyalty.

Loyalty Program 195

Loyalty Program Marketing Email Marketing SEO 195

Social Hospitality: Restaurants

AUGUST 8, 2021

Adult’s choices are influenced by the people in their social circles. In this way, reviews will also help with SEO. If only 20 people with around 1,000 followers each share photos of your food, their posts could be seen by up to 20,000 people within their networks. Now, imagine if you got hundreds of people to participate.

Social Media 195

Social Media SEO Influencer Magazine 195

The Rail

AUGUST 23, 2022

The restaurant business is one of the most competitive destinations in search engine optimization (SEO). Before choosing a food delivery service, catering company, restaurant to have dinner, or venue to celebrate an event, people weigh all options. The customers' approach to food choices in this area is more traditional.

SEO 130

SEO Social Media Customer Service Customer Experience 130

7 Shifts

JANUARY 7, 2021

Word of mouth is fantastic, but when it comes to scaling a restaurant or reopening after months of closure, you need to rely on more than just the possibility of a customer loving your food and telling their friends about it. Maybe it’s the way you cook or serve the food like teppanyaki restaurants. Need a napkin?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

JANUARY 31, 2025

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of dramatic Valentine's Day shift, best food scenes, and the evolution of c-store foodservice. Food-away-from-home spending is likely to see modest growth as softer consumer spending patterns prevail. ” A Year of Challenges U.S.

Marketing 221

Marketing Loyalty Program 2024 2025 221

The Restaurant Group

NOVEMBER 20, 2024

Let’s dive into some foolproof strategies to make your restaurant the go-to spot for food lovers. Are you catering to families, young professionals, or food enthusiasts? Optimize for Search Engines (SEO) Use relevant keywords and keep your content updated to climb the search engine ranks. You’ve got this!

Loyalty Program 78

Loyalty Program Customer Experience Social Media Customer Service 78