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Gift Card Marketing During COVID-19 and How It Can Help Restaurants

Touch Bistro

As the COVID-19 pandemic slowly begins to recede, many restaurants are turning to gift card marketing as part of their 2021 recovery plan. First and foremost, gift cards provide restaurants with an immediate source of revenue – cash that can be incredibly valuable in the early months of recovery. Immediate Cash Flow.

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MRM Research Roundup: End-of-September 2021 Edition

Modern Restaurant Management

The findings have offered insight into consumer expectations to support restaurant brands as they work to navigate ongoing operating, social, and economic shifts over the past year and a half. Loyalty programs yield repeat business. Consumers are snagging deals on social media. Brand Engagement. Generational.

2021 171
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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Since the week ending June 28 the industry’s recovery remains stagnant. COVID-19 Consumer Dining Trends. See details here.

2020 198
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AI Flips into White Castle and Resetting America

Modern Restaurant Management

White Castle’s brand is iconic, navigating new challenges to bring their menu to more customers, prepared in a healthier environment by staff in better working conditions that adhere to social distancing needs is something only Miso Robotics can do. We look forward to being a part of White Castle’s next 100 years.”

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MRM Research Roundup: Mid-August 2021 Edition

Modern Restaurant Management

This edition of MRM Research Roundup features the latest facts and figures of restaurant operations, the state of business dining, and the mid-year gift card report. With most of their business reliant on dine-in visits, full service restaurants (FSR) bore the brunt of the COVID dine-in restrictions. “The U.S. percent overall.

2021 180
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MRM Research Roundup: End-of-September 2020 Edition

Modern Restaurant Management

The importance of making guests feel comfortable. The importance of making guests feel comfortable. 73 percent said social distanced tables. Incentivize guests to choose your restaurant. This is why remarketing to existing customers should be a critical component of any restaurant's marketing strategy.

2020 190
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Touchless Ketchup, Icing on the Frosting and Bobacino

Modern Restaurant Management

Ocean Spray is joining forces with Massachusetts Restaurant United and the COREcares Foundation for this hospitality stimulus, in addition to offering discounts on the brand’s cranberry products to support restaurants on the road to recovery during the COVID-19 pandemic crisis. ” says Dilip Rao, CEO of Sharebite.