7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Emails are easy to track.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Touch Bistro

MAY 18, 2021

Few marketing channels are as effective as restaurant email marketing. A whopping 59% of people say that marketing emails influence their purchase decisions. And, email has proven to generate the highest return on investment of any marketing channel at $38 for every $1 spent. Download Now.

Email Marketing 97

Email Marketing Marketing Loyalty Program Mobile Ordering 97

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Delivery and takeout options are endlessly accessible for most. It all starts with a great marketing plan. What is a restaurant marketing plan?

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

JANUARY 20, 2023

Go all-in on pick-up and delivery Truth is: Most people will stay at home. Delivery and pick-up orders tend to be higher during the Super Bowl than any other time of year. So if you're looking to boost your sales during the big game, delivery and pick-up are the way to go. Be prepared for a surge in business.

Specials 195

Specials 2023 Social Media Email Marketing 195

The Restaurant Times

SEPTEMBER 22, 2021

Building brand loyalty when starting a new restaurant can save you money and increase your total profitability. A loyalty program can take a variety of shapes, but at its most basic level, it’s a restaurant marketing strategy that encourages consumers to come back. Offer Loyalty Points . Make It Exclusive .

Loyalty Program 52

Loyalty Program Social Media POS Email Marketing 52

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. What will work in this specific market?

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

The Rail

AUGUST 4, 2022

With global restaurant brands gobbling up more of the market, it has become extremely challenging for small restaurants to compete and gain loyal customers. Thankfully, email marketing for restaurants can help you pull in your target customers ! 3 Reasons You Should Consider Using Email Marketing for Your Restaurant.

Email Marketing 52

Email Marketing Marketing Loyalty Program Online Ordering 52

ChowNow

SEPTEMBER 30, 2020

When brainstorming restaurant marketing ideas, many restaurateurs seek out strategies that will help bring in new customers. Marketing to your existing customers keeps your restaurant top of mind leading to increased order frequency and higher ticket sizes. Start a restaurant loyalty program.

Loyalty Program 158

Loyalty Program Marketing Email Marketing Social Media 158

Modern Restaurant Management

DECEMBER 3, 2020

If you don’t already have a gift card program, now would be the time to launch one. Promo cards can be an extremely effective marketing tool and they’re easy to set-up. Whether customers are dining in your restaurant or ordering for pick-up or delivery, highlight specific seasonal offers to help boost sales.

Loyalty Program 215

Loyalty Program Seasonal Menu Social Media Email Marketing 215

Modern Restaurant Management

JULY 13, 2022

Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. Marketing. Maximizing this opportunity for free marketing is key to developing deep relationships with customers and building customer loyalty.

Franchise 214

Franchise Franchising Operations Loyalty Program 214

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. One of the best places to meet your customers is in their email inbox.

Marketing 203

Marketing Email Marketing Loyalty Program Point of Sale 203

Modern Restaurant Management

JANUARY 8, 2024

– Jaime Bettencourt, SVP of Revenue Growth & Brand Strategy, Mood Media Over the coming years, we can expect technology to play an increasingly pivotal role in the restaurant industry. To capture their attention and loyalty, businesses, including restaurants, must prioritise easy access and convenience.

2024 215

2024 Loyalty Program Cash Management Customer Experience 215

Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Mastering Social Media: It’s More Than Just Food Pics While showcasing dishes is essential, it’s equally important to: Host interactive polls or quizzes.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing, the business can’t receive its greatest rewards. Let’s start – 1.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Open for Business

JANUARY 26, 2023

And if restaurant owners don’t put restaurant marketing efforts behind a promotion, the best concepts can stall. Start a loyalty program Every restaurant prizes its loyal customers. Show them how much they mean to you with a loyalty program. Quick links What are restaurant promotions? What is the goal?

2023 122

2023 Loyalty Program Social Media Seasonal Menu 122

Indoor Media

NOVEMBER 4, 2021

You can try these restaurant marketing ideas to spread the word about your takeout business and reach more potential customers. 3 Marketing Basics for Your Takeout Business As a restaurant owner, you can rely on a guide to restaurant marketing to help you. You can also use them on your receipts.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

7 Shifts

MARCH 27, 2020

Due to the volatile situation caused by COVID-19, restaurateurs across the globe are having to temporarily close their businesses to support social distancing. However, many states that are forcing restaurants to stop their dine-in services are allowing them to operate as takeout and delivery-only establishments.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Modern Restaurant Management

JUNE 24, 2020

Some of those challenges, particularly for smaller, local restaurants, include implementing online ordering, creating a digital presence, and offering delivery for the first time. Many smaller restaurants still rely on taking delivery orders over the phone, if delivery is even an option.

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Online Ordering Ordering Coupons Social Media 231

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing business can’t receive its greatest rewards. Be engaging on Social Media .

Delivery 98

Delivery Marketing Social Media SEO 98

Modern Restaurant Management

DECEMBER 30, 2020

Marketing Moves to Make Now. Beyond waiting for Congress or the states to act, what can restaurants do from a marketing perspective, to maximize the likelihood of survival during the final four to six months of COVID? Most are already offering takeout and delivery. Innovative loyalty programs should also be considered.

Loyalty Program 216

Loyalty Program Email Marketing Online Ordering Employee Relations 216

Modern Restaurant Management

FEBRUARY 2, 2022

With the right online/mobile ordering solution, you’ll not only streamline this process but also avoid costly third-party delivery commissions and own your own guest data—helping you maintain lasting relationships year-round, not just during Restaurant Week. Does your loyalty program need a refresh?

Loyalty Program 197

Loyalty Program Online Ordering Social Media Mobile Ordering 197

Modern Restaurant Management

DECEMBER 28, 2020

Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. One, the new normal will become the old normal, and a takeout- and delivery-first model will become the standard in the restaurant industry. Here are their responses. To read part one, click here.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Restaurant Engine

FEBRUARY 14, 2024

They visit your website, your social media platforms, your Google Business page, and more. Digital marketing is integral to your restaurant’s overall marketing strategy, and it helps you increase your bottom line and drive growth. One great place for promotions is on your social media platforms.

Email Marketing 52

Email Marketing Loyalty Program Social Media Online Ordering 52

Apicbase

FEBRUARY 29, 2024

71% of restaurant customers prefer to order food delivery directly from the restaurant rather than using third-party apps. 85% of operators use POS data to engage with customers via text or email, while 60% use it for their loyalty programs. The global foodservice market size reached $2,989.5 billion by 2030.

2024 52

2024 Operations 2023 Loyalty Program 52

Modern Restaurant Management

JUNE 10, 2020

So restaurateurs all over the country were forced to quickly pivot their business models to cater exclusively to carryout and delivery options. All these restaurants needed to market these options — especially since these were completely new for many higher-end restaurants— to their existing customers.

Marketing 197

Marketing Social Media Email Marketing Loyalty Program 197

ChowNow

NOVEMBER 11, 2020

For restaurant owners, using third-party delivery apps like DoorDash, UberEats, Grubhub, and Postmates can seem like a necessary evil. Even those with their own restaurant ordering system may list their restaurant on one or more delivery apps to tap into large user bases and strong brand recognition. An added bonus?

Ordering 138

Ordering Loyalty Program Online Ordering Mobile Ordering 138

The Restaurant Times

JUNE 29, 2020

Cloud kitchens, also known as virtual restaurants, dark kitchen, ghost kitchen, and delivery-only restaurants, have taken the restaurant industry by storm. Despite the favorable dynamics, a proper cloud kitchen marketing plan is integral for ensuring business longevity. How To Market Your Cloud Kitchen In Saudi Arabia.

Loyalty Program 98

Loyalty Program Email Marketing Marketing Mobile Ordering 98

SpotOn

APRIL 8, 2024

However, with so many places jam-packed on the actual day, many people (18%) will opt for take-out and delivery. Consider allowing guests to opt out of email marketing content about this specific holiday and encourage staff to swap shifts if necessary for their wellbeing. Check it out, then call your mother.

2024 98

2024 Seasonal Menu Social Media Loyalty Program 98

The Restaurant Times

AUGUST 29, 2020

One of the biggest challenges restaurateurs are facing today is marketing during the reopening. In this article, we will uncover some effective restaurant marketing tactics to market your restaurant during the reopening phase. . How To Market Your Restaurant During Reopening. Level Up Your Social Media Game.

Marketing 105

Marketing Social Media Email Marketing Loyalty Program 105

SpotOn

MARCH 5, 2024

Kim Dieu knows marketing. Before she opened the modern Vietnamese concept Mi' N Tea , alongside her brother, Troy, and parents, Kim Tran and Dan Dieu, she worked in product marketing and graphic design, helping build brands. So I'd have to tend to that more than marketing," says Dieu. 

Email Marketing 52

Email Marketing Loyalty Program Online Ordering Front of House 52

ChowNow

FEBRUARY 18, 2021

This critical information—such as email addresses, ordering trends, and so on— can help spur business decisions and inform data-driven restaurant marketing tactics. In contrast, the typical ChowNow restaurant location has about 2,228 customers in their database that they can market to.

Marketing 78

Marketing Email Marketing Social Media Online Ordering 78

The Restaurant Times

JULY 31, 2020

According to research, the global cloud kitchen market is expected to reach USD 2.63 From setting up the business, warehousing, to establishing a robust delivery structure, a cloud kitchen business ensures fast growth and has a lower footprint than a traditional restaurant. Cloud Kitchen Marketing Tips to Grow Your Online Sales.

Loyalty Program 95

Loyalty Program Marketing Mobile Ordering Online Ordering 95

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 4) Become A Master Of Social Media.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Deliverect

JUNE 29, 2020

Technology makes it possible for your customers to order online, in third-party food delivery apps, from click & collect stores, through a QR code , or at a kiosk in your restaurant. Multi-channel marketing. And how can your restaurant master marketing to capture that audience? The omnichannel restaurant is future-proof.

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Online Ordering Email Marketing Loyalty Program Customer Experience 148