The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. According to research by Sopro, over 75% percent of consumers prefer to communicate with brands through email. times more than bulk emails.

Email Marketing 52

Email Marketing Reservations Marketing Loyalty Program 52

Restaurant Engine

AUGUST 12, 2020

Online ordering is perfect for upselling customers. They want to be able to order it the minute they think about it. Your customers believe that your restaurant should be available with an online ordering system when they want to use it. Through online ordering. 1: Skip the Delivery Service.

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Online Ordering Ordering Loyalty Program Email Marketing 89

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Consider online marketing for restaurant engagement to be a long-term commitment.

Marketing 397

Marketing Loyalty Program Email Marketing Social Media 397

Goliath Consulting

AUGUST 2, 2022

The restaurant industry saw a significant increase in delivery and takeout during the COVID-19 lockdown. However, most restaurants were still getting more delivery orders than ever. Restaurants found that ramping up their delivery services had mitigated some of their losses from in-person dining during 2020 and 2021.

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Delivery Online Ordering Food Website Management 78

ChowNow

FEBRUARY 5, 2021

When looking for the right online ordering platform for your multi-location restaurant, it’s important to choose one that will help you remain profitable and give you the tools you need to run a successful business. . While there is no shortage of online ordering services to choose from, not all online ordering partners are alike.

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Online Ordering Ordering Email Marketing Mobile Ordering 78

7 Shifts

JUNE 20, 2022

We chatted with some of those most experienced in the ghost kitchen game to find out some myths, best practices, and tips for success in this food service style. A ghost kitchen (also known as a delivery-only restaurant, cloud kitchen, or dark kitchen) is a restaurant that is solely focused on cooking to-go meals. Table of Contents.

Front of House 435

Front of House Food Truck Back of House Social Media 435

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. Leverage consumer data to learn about preferences, dietary restrictions, and favorite foods.

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Loyalty Program Dietary Restrictions Mobile Ordering Social Media 182

The Food Corridor

MAY 7, 2020

Two common themes are food businesses transitioning to online ordering for delivery or curbside pickup, and others turning to an ecommerce model. Transition to Food Delivery or Ecommerce. Create a Streamlined Delivery Menu. Your delivery menu needs to be focused and full of favorites.

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Delivery Food Online Ordering Email Marketing 98

Modern Restaurant Management

OCTOBER 1, 2020

Many have started offering their menus on third-party delivery websites. Some have white-labeled those same delivery services for integration within their organizations, and others have built out programs for pick up or delivery entirely in house. Looking at the data proves much of what we already know.

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Delivery Loyalty Program Download Online Ordering 198

7 Shifts

APRIL 15, 2020

Foot traffic has dropped for the majority of restaurants in North America, with revenue switching to online ordering and pickups instead. Try to find a dedicated place for customers where they can park safely and pick-up the food. Some of them have even seen ~90% of their sales coming through drive thrus.

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Online Ordering Email Marketing Social Media Food Order 362

Modern Restaurant Management

JANUARY 31, 2023

With the Super Bowl and March Madness coming up, restaurant owners should be preparing now in order to capitalize on the influx of online orders. Offer gift card promotions to customers who purchase a certain amount of food or drink duringthe Super Bowl. This can help increase sales and also encourage repeat business.

Loyalty Program 185

Loyalty Program Social Media Email Marketing Online Ordering 185

Lavu

MAY 27, 2020

Khatri, CEO of Lavu and MenuDrive, wrote that the National Restaurant Association 2019 State of the Industry report indicated that nearly half of adults were more likely to order food delivery online than just two years prior. While, on the other hand, restaurants adjust to curbside delivery and takeout orders.

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Online Ordering Ordering Loyalty Program Mobile Ordering 78

7 Shifts

OCTOBER 9, 2020

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic.

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Design Social Media Mobile Ordering Online Ordering 397

7 Shifts

NOVEMBER 9, 2022

Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base. A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Lavu

MARCH 19, 2020

It is on the top of everyone’s mind and unavoidable online – the novel coronavirus and COVID-19 pandemic. As of Tuesday, March 17 th , 2020, nineteen states and several metropolitan areas have shutdown restaurants and bars but allow takeout and delivery. Don’t see this as a disadvantage of your establishment.

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Online Ordering Ordering Social Media Mobile Ordering 93

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Delivery and takeout options are endlessly accessible for most. It all starts with a great marketing plan. What is a restaurant marketing plan?

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Seating Email Marketing Marketing SEO 221

7 Shifts

MAY 1, 2020

However, pivoting your business model to takeout and delivery is not always the best—or only—option your restaurant has to boost sales during this time. Available from our sister restaurant @unasaskatoon for pickup or delivery. Order online at unayxe.com or call 306.978.0116. ??: Alcohol delivery ??

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FOH Online Ordering Delivery Food Supply 364

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing, the business can’t receive its greatest rewards. Let’s start – 1.

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Delivery Social Media Marketing Online Ordering 98

7 Shifts

JANUARY 31, 2024

Restaurant managers also either oversee or directly respond to online reviews. Inventory management Managers need to ensure the kitchen is stocked with the right amount of food so that nothing is wasted and as few items need to be 86'ed as possible. Oversee incoming deliveries. Stock incoming inventory.

Management 397

Management Management Kitchen Safety Front of House 397

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. The rest of our restaurants are in food courts, requiring different marketing strategies.

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Email Marketing Social Media Advertising Online Ordering 98

Next Restaurants

MAY 8, 2024

This is a struggle for about 80% of restaurateurs worldwide, as they understand customer preferences and deal with higher food costs and fierce competition. From innovative marketing techniques to strategic menu optimization, these methods offer a roadmap for encouraging repeat business and feeling excited to welcome new customers.

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Loyalty Program Social Media Point of Sale Online Ordering 78

Cheetah

MAY 1, 2020

In an effort to help San Francisco restaurants stay afloat in this unstable economic reality, Mayor London Breed has recently capped the fees food delivery apps can charge restaurants at 15%. “In What they don’t know is that every time they place an order via a third-party food delivery app it’s costing the restaurant money.

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Delivery Food Mobile Ordering Insurance 109

ChowNow

AUGUST 8, 2019

It’s not surprising that in the age of online ordering, pizzerias are uniquely poised to profit. Online ordering grows order volume and size , increases revenue, boosts efficiency , and fosters customer loyalty. Many pizzeria owners and operators are already fed up with these third-party online ordering fees.

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Online Ordering Ordering Mobile Ordering Back of House 68

Lavu

APRIL 22, 2020

Did you know with Lavu’s partnership with MenuDrive, you can partner with premier delivery services for free? If you haven’t taken advantage of this free online ordering and delivery integration tool, click here. Partnering with a Delivery Service Saves Time and Money.

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Delivery Online Ordering Mobile Ordering Loyalty Program 91

7 Shifts

DECEMBER 17, 2020

Customer retention is important because it measures how good your restaurant is at making your customers happy and bringing them back in the door (or ordering delivery). The basic information you should be collecting is first and last name, phone number, and email address. Why is customer retention important?

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Loyalty Program Social Media Email Marketing Customer Service 370

ChowNow

MAY 7, 2019

If you haven’t started offering online ordering yet, you’re not alone. If you have online ordering at your restaurant but you’re still trying to figure out how to give your customers a superior experience without breaking the bank—well, you’re not alone there either. How many orders do you currently do per day?

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Online Ordering Ordering Mobile Ordering Demo 79

7 Shifts

AUGUST 18, 2020

To help restaurants thrive and adapt, the 7shifts team brought together a number of industry thought-leaders to share how they have adapted their operations to capitalize on the new opportunities in the market. Or, sign up for the 7shifts Food Runner ??? Or, sign up for the 7shifts Food Runner ??? –

Social Media 195

Social Media Email Marketing Online Ordering Website Management 195

EATER

SEPTEMBER 29, 2021

Free grocery delivery has served to cloak the human cost of labor, leading consumers to expect a free service that was never really free If going to the grocery store and having groceries delivered costs pretty much the same amount of money, why would anyone go to the grocery store ever again? Marekuliasz/Shutterstock.

Delivery 100

Delivery Email Marketing Food Food Supply 100

Restaurant Engine

JUNE 23, 2021

The pandemic presented an opportunity for restaurant delivery services. Did you know that more than 60% of consumers in the United States say they order food for delivery once a week? For most of your restaurant customers, delivery is an expected service. Yet, offering delivery can be expensive for restaurants.

Delivery 80

Delivery Online Ordering Loyalty Program Customer Service 80

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing business can’t receive its greatest rewards. Let’s start – .

Delivery 98

Delivery Marketing Social Media SEO 98

Modern Restaurant Management

NOVEMBER 23, 2021

They can invite guests who always order a drink to a holiday cocktail making class with the executive chef, recommend a seasonal dessert based on a guest’s tastes, or build a deeper rapport by acknowledging a couple who always visits around a special holiday. Extending Guest Relationships Beyond the Meal.

Loyalty Program 190

Loyalty Program Email Marketing Customer Experience Seasonal Menu 190

ChowNow

DECEMBER 16, 2020

The restaurant delivery business has grown enormously in recent years, and it shows no signs of fading. Since the start of the COVID-19 pandemic, roughly half of all consumers have ordered delivery from a restaurant, and delivery sales have increased by 120 percent. That said, it can be difficult to get delivery right.

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Delivery Email Marketing Mobile Ordering Online Ordering 78

Goliath Consulting

SEPTEMBER 7, 2023

The real competition happens online, where attracting diners requires innovation, engagement, and a mouthwatering digital presence. In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. So: Regularly update your delivery menu.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

ChowNow

NOVEMBER 18, 2020

2020 has put a spotlight on delivery. Dining room closures nationwide due to the COVID-19 pandemic has made delivery a critical part of business operations. Many restaurateurs have been left to evaluate the best food delivery service for their restaurant. . Sixty-eight percent said that delivery increased their revenue.

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Delivery Food Customer Service Customer Experience 78

Next Restaurants

JUNE 30, 2020

No one could have predicted how massive the pandemic impacted the food and hospitality industry. According to a report by marketing research firm Nielsen, there has been a 15% increase in social media app usage since the pandemic. So, save on your marketing budget and use social media marketing tools for best results on social media.

Social Media 160

Social Media Email Marketing Online Ordering Food Safety 160

ChowNow

JUNE 13, 2019

Sales in the restaurant industry are steadily growing , but food and labor costs are rising, too. Detailed business planning, a smart marketing strategy, and—of course—quality food and service will always help your restaurant’s numbers. How to Increase Restaurant Sales With Online Ordering: 1.

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Online Ordering Ordering Email Marketing Mobile Ordering 74

Modern Restaurant Management

OCTOBER 25, 2022

As our world becomes increasingly digitized- with the rise of food delivery services, QR Code Menus and online orders- it's more important than ever for restaurant owners and employees to become familiar with the latest threats to their business. Patrons can simply scan a QR code to view a menu, order, and pay.

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Online Ordering Website Management Social Media Mobile Ordering 190