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MRM Research Roundup: Mid-April 2020 Edition

Modern Restaurant Management

The sharp decline in sales has reached all restaurant dayparts as regular daily routines got upended by the social distancing guidelines. Since then, gift card sales have declined, but online ordering and merchandise sales have both increased steadily: Online orders have increased 50 percent week-over-week for the last three weeks.

2020 493
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Reset Your Marketing Strategy in 5 Minutes

Indoor Media

Did your company set up social media profiles but abandon them once content creation became too exhausting? If you can advertise in the places they already frequent, you’ll be able to situate your business in their daily routine and present your store as just another stop on their schedule. Establish a Sales Strategy.

Marketing 148
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Restaurant Branding: How To Build Your Restaurant Brand

Restaurant Clicks

Follow our guide on How To Build Your Restaurant Brand and learn how to present the best version of your restaurant to your customers! Merchandise. Social Media Presence. It’s more important now than ever to ensure that your brand is being presented in a clear, professional way in order to establish your credibility.

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30 Creative Restaurant Marketing Ideas: How to Successfully Market a Restaurant in 2021

Gourmet Marketing

If you do something bigger, make sure you also have a unique hashtag for the giveaway and ask your customers to share a post on social networks with your unique hashtag each time they do purchase. It should also be interesting or unique enough to advertise about it on social media, yelp or with large posters inside of your restaurant.

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All You Need To Know About Starting A Successful Food Truck Business In The UAE

The Restaurant Times

Thus, it is essential to get the kitchen and the food truck permit from the respective municipality by first presenting the business plan. In fact, this mobile feature allows them to participate in public events like food festivals, and social celebrations like marriages, anniversaries, etc. Market Your Business.

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MRM Research Roundup: Cautious Optimism, Beyond the Burn, and the Taylor Swift Economy

Modern Restaurant Management

Though takeout is popular, dining out has its own allure, especially for social occasions. Socializing with friends (48 percent) and enjoying higher-quality food than they can prepare at home (47 percent) also rank highly. Gross Merchandise Value (GMV) at local restaurants grew by 12.8 What Drives Americans to Dine Out?

2024 221
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MRM Research Roundup: Delivery Fraud, the Playground Effect, and Top 100 Places to Eat

Modern Restaurant Management

In one scenario analyzed by Incognia, a fraudster created 800 fake accounts to exploit new user coupons and was able to steal 1.5 percent of the total redeemed coupon value that month. However, shifting consumer behavior presents new challenges for brands. The fraudster then likely resold the items to double their profits.

Delivery 221